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Unity Asset Store Categories

Explore comprehensive optimization guides for every major Unity Asset Store category. Learn best practices, common mistakes, and proven strategies to increase your asset visibility and sales.

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2D
Guidelines for creating standout 2D assets on the Unity Asset Store.

Market Overview

Market Size: Medium – around 500–1000 assets

Competition: Moderate–High competition – clear positioning matters

Avg. Pricing: Around $14.0

View Guide →
2D/Characters
Guidelines for creating standout 2D/Characters assets on the Unity Asset Store.

Market Overview

Market Size: Large - more than 3000 assets in category

Competition: High competition - strong previews and niche positioning are key.

Avg. Pricing: Around $28

View Guide →
2D/Environments
Guidelines for creating standout 2D/Environments assets on the Unity Asset Store.

Market Overview

Market Size: Large - more than 3000 assets in category

Competition: High competition - strong previews and niche positioning are key.

Avg. Pricing: Around $25

View Guide →
2D/Fonts
Guidelines for creating standout 2D/Fonts assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $11.0

View Guide →
2D/GUI
Guidelines for creating standout 2D/GUI assets on the Unity Asset Store.

Market Overview

Market Size: Large - more than 3000 assets in category

Competition: High competition - strong previews and niche positioning are key.

Avg. Pricing: Around $19

View Guide →
2D/GUI/Icons
Guidelines for creating standout 2D/GUI/Icons assets on the Unity Asset Store.

Market Overview

Market Size: Large - more than 3000 assets in category

Competition: High competition - strong previews and niche positioning are key.

Avg. Pricing: Around $11

View Guide →
2D/Textures & Materials
Guidelines for creating standout 2D/Textures & Materials assets on the Unity Asset Store.

Market Overview

Market Size: Huge – over 2000 assets in category

Competition: High competition – many similar tools available

Avg. Pricing: Around $17.0

View Guide →
2D/Textures & Materials/Abstract
Guidelines for creating standout 2D/Textures & Materials/Abstract assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $8.0

View Guide →
2D/Textures & Materials/Brick
Guidelines for creating standout 2D/Textures & Materials/Brick assets on the Unity Asset Store.

Market Overview

Market Size: Small – around 100–200 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $10.0

View Guide →
2D/Textures & Materials/Building
Guidelines for creating standout 2D/Textures & Materials/Building assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $24.0

View Guide →
2D/Textures & Materials/Concrete
Guidelines for creating standout 2D/Textures & Materials/Concrete assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $10.0

View Guide →
2D/Textures & Materials/Fabric
Guidelines for creating standout 2D/Textures & Materials/Fabric assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $9.0

View Guide →
2D/Textures & Materials/Floors
Guidelines for creating standout 2D/Textures & Materials/Floors assets on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – a few hundred assets

Competition: Moderate competition – strong previews and keywords help

Avg. Pricing: Around $9.0

View Guide →
2D/Textures & Materials/Food
Guidelines for publishing standout assets in the 2D/Textures & Materials/Food category on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – around 700–1500 assets in category

Competition: Moderate competition

Avg. Pricing: Around $12

View Guide →
2D/Textures & Materials/Glass
Guidelines for creating standout 2D/Textures & Materials/Glass assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $11.0

View Guide →
2D/Textures & Materials/Metals
Guidelines for creating standout 2D/Textures & Materials/Metals assets on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – a few hundred assets

Competition: Moderate competition – strong previews and keywords help

Avg. Pricing: Around $8.0

View Guide →
2D/Textures & Materials/Nature
Guidelines for publishing standout assets in the 2D/Textures & Materials/Nature category on the Unity Asset Store.

Market Overview

Market Size: Small – fewer than 700 assets in category

Competition: Lower competition – room to stand out

Avg. Pricing: Around $17

View Guide →
2D/Textures & Materials/Roads
Guidelines for creating standout 2D/Textures & Materials/Roads assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $11.0

View Guide →
2D/Textures & Materials/Roofing
Guidelines for creating standout 2D/Textures & Materials/Roofing assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $9.0

View Guide →
2D/Textures & Materials/Sky
Guidelines for publishing standout assets in the 2D/Textures & Materials/Sky category on the Unity Asset Store.

Market Overview

Market Size: Small – fewer than 700 assets in category

Competition: Lower competition – room to stand out

Avg. Pricing: Around $12

View Guide →
2D/Textures & Materials/Stone
Guidelines for publishing standout assets in the 2D/Textures & Materials/Stone category on the Unity Asset Store.

Market Overview

Market Size: Small – fewer than 700 assets in category

Competition: Lower competition – room to stand out

Avg. Pricing: Around $9

View Guide →
2D/Textures & Materials/Tiles
Guidelines for creating standout 2D/Textures & Materials/Tiles assets on the Unity Asset Store.

Market Overview

Market Size: Small - around 131 assets

Competition: Lower competition - good presentation can stand out quickly.

Avg. Pricing: Around $10

View Guide →
2D/Textures & Materials/Water
Guidelines for creating standout 2D/Textures & Materials/Water assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $10.0

View Guide →
2D/Textures & Materials/Wood
Guidelines for creating standout 2D/Textures & Materials/Wood assets on the Unity Asset Store.

Market Overview

Market Size: Small – around 100–200 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $9.0

View Guide →
3D
Guidelines for creating standout 3D assets on the Unity Asset Store.

Market Overview

Market Size: Medium – around 500–1000 assets

Competition: Moderate–High competition – clear positioning matters

Avg. Pricing: Around $16.0

View Guide →
3D/Animations
Guidelines for creating standout 3D/Animations assets on the Unity Asset Store.

Market Overview

Market Size: Medium - around 1330 assets

Competition: Moderate competition - differentiate with style, scale, or performance.

Avg. Pricing: Around $39

View Guide →
3D/Characters/Animals
Guidelines for publishing standout assets in the 3D/Characters/Animals category on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – around 700–1500 assets in category

Competition: Moderate competition

Avg. Pricing: Around $33

View Guide →
3D/Characters/Animals/Birds
Guidelines for creating standout 3D/Characters/Animals/Birds assets on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – a few hundred assets

Competition: Moderate competition – strong previews and keywords help

Avg. Pricing: Around $24.0

View Guide →
3D/Characters/Animals/Fish
Guidelines for creating standout 3D/Characters/Animals/Fish assets on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – a few hundred assets

Competition: Moderate competition – strong previews and keywords help

Avg. Pricing: Around $23.0

View Guide →
3D/Characters/Animals/Insects
Guidelines for creating standout 3D/Characters/Animals/Insects assets on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – a few hundred assets

Competition: Moderate competition – strong previews and keywords help

Avg. Pricing: Around $26.0

View Guide →
3D/Characters/Animals/Mammals
Guidelines for creating standout 3D/Characters/Animals/Mammals assets on the Unity Asset Store.

Market Overview

Market Size: Medium - around 838 assets

Competition: Moderate competition - differentiate with style, scale, or performance.

Avg. Pricing: Around $31

View Guide →
3D/Characters/Animals/Reptiles
Guidelines for creating standout 3D/Characters/Animals/Reptiles assets on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – a few hundred assets

Competition: Moderate competition – strong previews and keywords help

Avg. Pricing: Around $27.0

View Guide →
3D/Characters/Creatures
Guidelines for creating standout 3D/Characters/Creatures assets on the Unity Asset Store.

Market Overview

Market Size: Large - more than 3000 assets in category

Competition: High competition - strong previews and niche positioning are key.

Avg. Pricing: Around $34

View Guide →
3D/Characters/Humanoids
Guidelines for creating standout 3D/Characters/Humanoids assets on the Unity Asset Store.

Market Overview

Market Size: Large - around 1725 assets

Competition: Moderate competition - differentiate with style, scale, or performance.

Avg. Pricing: Around $38

View Guide →
3D/Characters/Humanoids/Fantasy
Guidelines for creating standout 3D/Characters/Humanoids/Fantasy assets on the Unity Asset Store.

Market Overview

Market Size: Large - more than 3000 assets in category

Competition: High competition - strong previews and niche positioning are key.

Avg. Pricing: Around $32

View Guide →
3D/Characters/Humanoids/Humans
Guidelines for creating standout 3D/Characters/Humanoids/Humans assets on the Unity Asset Store.

Market Overview

Market Size: Large - around 2062 assets

Competition: High competition - strong previews and niche positioning are key.

Avg. Pricing: Around $42

View Guide →
3D/Characters/Humanoids/Robots
Guidelines for creating standout 3D/Characters/Humanoids/Robots assets on the Unity Asset Store.

Market Overview

Market Size: Small - around 644 assets

Competition: Lower competition - good presentation can stand out quickly.

Avg. Pricing: Around $22

View Guide →
3D/Characters/Humanoids/Sci-Fi
Guidelines for creating standout 3D/Characters/Humanoids/Sci-Fi assets on the Unity Asset Store.

Market Overview

Market Size: Large - around 1726 assets

Competition: Moderate competition - differentiate with style, scale, or performance.

Avg. Pricing: Around $30

View Guide →
3D/Environments/Dungeons
Guidelines for creating standout 3D/Environments/Dungeons assets on the Unity Asset Store.

Market Overview

Market Size: Small - around 422 assets

Competition: Lower competition - good presentation can stand out quickly.

Avg. Pricing: Around $29

View Guide →
3D/Environments/Historic
Guidelines for creating standout 3D/Environments/Historic assets on the Unity Asset Store.

Market Overview

Market Size: Medium – around 500–1000 assets

Competition: Moderate–High competition – clear positioning matters

Avg. Pricing: Around $28.0

View Guide →
3D/Environments/Industrial
Guidelines for publishing standout assets in the 3D/Environments/Industrial category on the Unity Asset Store.

Market Overview

Market Size: Small-Medium - around 700-1500 assets in category

Competition: Moderate competition

Avg. Pricing: Around $19

View Guide →
3D/Environments/Landscapes
Guidelines for creating standout 3D/Environments/Landscapes assets on the Unity Asset Store.

Market Overview

Market Size: Medium - around 900 assets

Competition: Moderate competition - differentiate with style, scale, or performance.

Avg. Pricing: Around $22

View Guide →
3D/Environments/Roadways
Guidelines for creating standout 3D/Environments/Roadways assets on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – a few hundred assets

Competition: Moderate competition – strong previews and keywords help

Avg. Pricing: Around $22.0

View Guide →
3D/Environments/Urban
Guidelines for creating standout 3D/Environments/Urban assets on the Unity Asset Store.

Market Overview

Market Size: Large - around 1652 assets

Competition: Moderate competition - differentiate with style, scale, or performance.

Avg. Pricing: Around $27

View Guide →
3D/Props
Guidelines for publishing standout assets in the 3D/Props category on the Unity Asset Store.

Market Overview

Market Size: Large - more than 3000 assets in category

Competition: High competition - many similar assets available

Avg. Pricing: Around $14

View Guide →
3D/Props/Accessories
Guidelines for creating standout 3D/Props/Accessories assets on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – a few hundred assets

Competition: Moderate competition – strong previews and keywords help

Avg. Pricing: Around $15.0

View Guide →
3D/Props/Armor
Guidelines for creating standout 3D/Props/Armor assets on the Unity Asset Store.

Market Overview

Market Size: Small – around 100–200 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $16.0

View Guide →
3D/Props/Clothing
Guidelines for publishing standout assets in the 3D/Props/Clothing category on the Unity Asset Store.

Market Overview

Market Size: Small – fewer than 700 assets in category

Competition: Lower competition – room to stand out

Avg. Pricing: Around $14

View Guide →
3D/Props/Electronics
Guidelines for publishing standout assets in the 3D/Props/Electronics category on the Unity Asset Store.

Market Overview

Market Size: Small-Medium - around 700-1500 assets in category

Competition: Moderate competition

Avg. Pricing: Around $10

View Guide →
3D/Props/Exterior
Guidelines for creating standout 3D/Props/Exterior assets on the Unity Asset Store.

Market Overview

Market Size: Medium - around 1367 assets

Competition: Moderate competition - differentiate with style, scale, or performance.

Avg. Pricing: Around $14

View Guide →
3D/Props/Furniture
Guidelines for creating standout 3D/Props/Furniture assets on the Unity Asset Store.

Market Overview

Market Size: Medium - around 1497 assets

Competition: Moderate competition - differentiate with style, scale, or performance.

Avg. Pricing: Around $14

View Guide →
3D/Props/Guns
Guidelines for creating standout 3D/Props/Guns assets on the Unity Asset Store.

Market Overview

Market Size: Medium - around 959 assets

Competition: Moderate competition - differentiate with style, scale, or performance.

Avg. Pricing: Around $16

View Guide →
3D/Props/Interior
Guidelines for creating standout 3D/Props/Interior assets on the Unity Asset Store.

Market Overview

Market Size: Large - around 1523 assets

Competition: Moderate competition - differentiate with style, scale, or performance.

Avg. Pricing: Around $17

View Guide →
3D/Props/Weapons
Guidelines for creating standout 3D/Props/Weapons assets on the Unity Asset Store.

Market Overview

Market Size: Large - more than 3000 assets in category

Competition: High competition - strong previews and niche positioning are key.

Avg. Pricing: Around $15

View Guide →
3D/Vegetation
Guidelines for creating standout 3D/Vegetation assets on the Unity Asset Store.

Market Overview

Market Size: Small - around 350 assets

Competition: Lower competition - good presentation can stand out quickly.

Avg. Pricing: Around $16

View Guide →
3D/Vegetation/Flowers
Guidelines for creating standout 3D/Vegetation/Flowers assets on the Unity Asset Store.

Market Overview

Market Size: Small – around 100–200 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $8.0

View Guide →
3D/Vegetation/Plants
Guidelines for creating standout 3D/Vegetation/Plants assets on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – a few hundred assets

Competition: Moderate competition – strong previews and keywords help

Avg. Pricing: Around $13.0

View Guide →
3D/Vegetation/Trees
Guidelines for creating standout 3D/Vegetation/Trees assets on the Unity Asset Store.

Market Overview

Market Size: Small - around 611 assets

Competition: Lower competition - good presentation can stand out quickly.

Avg. Pricing: Around $11

View Guide →
3D/Vehicles
Guidelines for creating standout 3D/Vehicles assets on the Unity Asset Store.

Market Overview

Market Size: Small - around 795 assets

Competition: Lower competition - good presentation can stand out quickly.

Avg. Pricing: Around $17

View Guide →
3D/Vehicles/Air
Guidelines for creating standout 3D/Vehicles/Air assets on the Unity Asset Store.

Market Overview

Market Size: Small - around 686 assets

Competition: Lower competition - good presentation can stand out quickly.

Avg. Pricing: Around $41

View Guide →
3D/Vehicles/Land
Guidelines for publishing standout assets in the 3D/Vehicles/Land category on the Unity Asset Store.

Market Overview

Market Size: Medium - around 1500-3000 assets in category

Competition: Moderate to high competition

Avg. Pricing: Around $19

View Guide →
3D/Vehicles/Space
Guidelines for publishing standout assets in the 3D/Vehicles/Space category on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – around 700–1500 assets in category

Competition: Moderate competition

Avg. Pricing: Around $24

View Guide →
Add-Ons
Guidelines for creating standout Add-Ons assets on the Unity Asset Store.

Market Overview

Market Size: Small – around 100–200 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $25.0

View Guide →
Add-Ons/Machine Learning
Guidelines for creating standout Add-Ons/Machine Learning assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $94.0

View Guide →
Add-Ons/Services
Guidelines for creating standout Add-Ons/Services assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $0.0

View Guide →
Add-Ons/Services/Billing
Guidelines for creating standout Add-Ons/Services/Billing assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $42.0

View Guide →
Audio
Guidelines for creating standout Audio assets on the Unity Asset Store.

Market Overview

Market Size: Small - around 333 assets

Competition: Lower competition - good presentation can stand out quickly.

Avg. Pricing: Around $26

View Guide →
Audio/Ambient
Guidelines for creating standout Audio/Ambient assets on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – a few hundred assets

Competition: Moderate competition – strong previews and keywords help

Avg. Pricing: Around $21.0

View Guide →
Audio/Music
Guidelines for creating standout Audio/Music assets on the Unity Asset Store.

Market Overview

Market Size: Large - more than 3000 assets in category

Competition: High competition - strong previews and niche positioning are key.

Avg. Pricing: Around $25

View Guide →
Audio/Music/Electronic
Guidelines for creating standout Audio/Music/Electronic assets on the Unity Asset Store.

Market Overview

Market Size: Medium - around 982 assets

Competition: Moderate competition - differentiate with style, scale, or performance.

Avg. Pricing: Around $23

View Guide →
Audio/Music/Orchestral
Guidelines for creating standout Audio/Music/Orchestral assets on the Unity Asset Store.

Market Overview

Market Size: Medium - around 1149 assets

Competition: Moderate competition - differentiate with style, scale, or performance.

Avg. Pricing: Around $26

View Guide →
Audio/Music/Pop
Guidelines for publishing standout assets in the Audio/Music/Pop category on the Unity Asset Store.

Market Overview

Market Size: Small - fewer than 700 assets in category

Competition: Lower competition - room to stand out

Avg. Pricing: Around $21

View Guide →
Audio/Music/Rock
Guidelines for creating standout Audio/Music/Rock assets on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – a few hundred assets

Competition: Moderate competition – strong previews and keywords help

Avg. Pricing: Around $19.0

View Guide →
Audio/Music/World
Guidelines for creating standout Audio/Music/World assets on the Unity Asset Store.

Market Overview

Market Size: Small – around 100–200 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $28.0

View Guide →
Audio/Noise
Guidelines for creating standout Audio/Noise assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $18.0

View Guide →
Audio/Sound FX
Guidelines for creating standout Audio/Sound FX assets on the Unity Asset Store.

Market Overview

Market Size: Large - around 2276 assets

Competition: High competition - strong previews and niche positioning are key.

Avg. Pricing: Around $20

View Guide →
Audio/Sound FX/Foley
Guidelines for creating standout Audio/Sound FX/Foley assets on the Unity Asset Store.

Market Overview

Market Size: Small - around 400 assets

Competition: Lower competition - good presentation can stand out quickly.

Avg. Pricing: Around $15

View Guide →
Audio/Sound FX/Transportation
Guidelines for creating standout Audio/Sound FX/Transportation assets on the Unity Asset Store.

Market Overview

Market Size: Small – around 100–200 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $17.0

View Guide →
Audio/Sound FX/Voices
Guidelines for publishing standout assets in the Audio/Sound FX/Voices category on the Unity Asset Store.

Market Overview

Market Size: Small - fewer than 700 assets in category

Competition: Lower competition - room to stand out

Avg. Pricing: Around $28

View Guide →
Decentralization/Infrastructure
Guidelines for creating standout Decentralization/Infrastructure assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $0.0

View Guide →
Essentials
Guidelines for creating standout Essentials assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $0.0

View Guide →
Essentials/Tutorial Projects
Guidelines for creating standout Essentials/Tutorial Projects assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $178.0

View Guide →
Templates
Guidelines for publishing standout assets in the Templates category on the Unity Asset Store.

Market Overview

Market Size: Small - fewer than 700 assets in category

Competition: Lower competition - room to stand out

Avg. Pricing: Around $16

View Guide →
Templates/Packs
Guidelines for creating standout Templates/Packs assets on the Unity Asset Store.

Market Overview

Market Size: Large - around 1647 assets

Competition: Moderate competition - differentiate with style, scale, or performance.

Avg. Pricing: Around $39

View Guide →
Templates/Systems
Guidelines for creating standout Templates/Systems assets on the Unity Asset Store.

Market Overview

Market Size: Medium – around 500–1000 assets

Competition: Moderate–High competition – clear positioning matters

Avg. Pricing: Around $39.0

View Guide →
Templates/Tutorials
Guidelines for creating standout Templates/Tutorials assets on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – a few hundred assets

Competition: Moderate competition – strong previews and keywords help

Avg. Pricing: Around $29.0

View Guide →
Tools
Guidelines for publishing standout assets in the Tools category on the Unity Asset Store.

Market Overview

Market Size: Small-Medium - around 700-1500 assets in category

Competition: Moderate competition

Avg. Pricing: Around $12

View Guide →
Tools/AI-ML Integration
Guidelines for creating standout Tools/AI-ML Integration assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $52.0

View Guide →
Tools/Animation
Guidelines for creating standout Tools/Animation assets on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – a few hundred assets

Competition: Moderate competition – strong previews and keywords help

Avg. Pricing: Around $27.0

View Guide →
Tools/Behavior AI
Guidelines for publishing standout assets in the Tools/Behavior AI category on the Unity Asset Store.

Market Overview

Market Size: Small - fewer than 700 assets in category

Competition: Lower competition - room to stand out

Avg. Pricing: Around $27

View Guide →
Tools/Camera
Guidelines for creating standout Tools/Camera assets on the Unity Asset Store.

Market Overview

Market Size: Small - around 278 assets

Competition: Lower competition - good presentation can stand out quickly.

Avg. Pricing: Around $22

View Guide →
Tools/Game Toolkits
Guidelines for creating standout Tools/Game Toolkits assets on the Unity Asset Store.

Market Overview

Market Size: Medium – around 500–1000 assets

Competition: Moderate–High competition – clear positioning matters

Avg. Pricing: Around $34.0

View Guide →
Tools/Generative AI
Guidelines for creating standout Tools/Generative AI assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $34.0

View Guide →
Tools/Input Management
Guidelines for publishing standout assets in the Tools/Input Management category on the Unity Asset Store.

Market Overview

Market Size: Small - fewer than 700 assets in category

Competition: Lower competition - room to stand out

Avg. Pricing: Around $20

View Guide →
Tools/Integration
Guidelines for publishing standout assets in the Tools/Integration category on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – around 700–1500 assets in category

Competition: Moderate competition

Avg. Pricing: Around $24

View Guide →
Tools/Level Design
Guidelines for creating standout Tools/Level Design assets on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – a few hundred assets

Competition: Moderate competition – strong previews and keywords help

Avg. Pricing: Around $28.0

View Guide →
Tools/Localization
Guidelines for creating standout Tools/Localization assets on the Unity Asset Store.

Market Overview

Market Size: Small – around 100–200 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $17.0

View Guide →
Tools/Modeling
Guidelines for creating standout Tools/Modeling assets on the Unity Asset Store.

Market Overview

Market Size: Small - around 407 assets

Competition: Lower competition - good presentation can stand out quickly.

Avg. Pricing: Around $38

View Guide →
Tools/Network
Guidelines for creating standout Tools/Network assets on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – a few hundred assets

Competition: Moderate competition – strong previews and keywords help

Avg. Pricing: Around $52.0

View Guide →
Tools/Painting
Guidelines for creating standout Tools/Painting assets on the Unity Asset Store.

Market Overview

Market Size: Small – around 100–200 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $30.0

View Guide →
Tools/Particles & Effects
Guidelines for publishing standout assets in the Tools/Particles & Effects category on the Unity Asset Store.

Market Overview

Market Size: Small – fewer than 700 assets in category

Competition: Lower competition – room to stand out

Avg. Pricing: Around $23

View Guide →
Tools/Physics
Guidelines for creating standout Tools/Physics assets on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – a few hundred assets

Competition: Moderate competition – strong previews and keywords help

Avg. Pricing: Around $25.0

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Tools/Sprite Management
Guidelines for creating standout Tools/Sprite Management assets on the Unity Asset Store.

Market Overview

Market Size: Small - around 167 assets

Competition: Lower competition - good presentation can stand out quickly.

Avg. Pricing: Around $15

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Tools/Terrain
Guidelines for publishing standout assets in the Tools/Terrain category on the Unity Asset Store.

Market Overview

Market Size: Small – fewer than 700 assets in category

Competition: Lower competition – room to stand out

Avg. Pricing: Around $36

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Tools/Utilities
Guidelines for creating standout Tools/Utilities assets on the Unity Asset Store.

Market Overview

Market Size: Large - around 2854 assets

Competition: High competition - strong previews and niche positioning are key.

Avg. Pricing: Around $22

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Tools/Version Control
Guidelines for creating standout Tools/Version Control assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $16.0

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Tools/Video
Guidelines for creating standout Tools/Video assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $139.0

View Guide →
Tools/Visual Scripting
Guidelines for creating standout Tools/Visual Scripting assets on the Unity Asset Store.

Market Overview

Market Size: Small - around 153 assets

Competition: Lower competition - good presentation can stand out quickly.

Avg. Pricing: Around $33

View Guide →
VFX
Guidelines for creating standout VFX assets on the Unity Asset Store.

Market Overview

Market Size: Medium – around 500–1000 assets

Competition: Moderate–High competition – clear positioning matters

Avg. Pricing: Around $23.0

View Guide →
VFX/Environment
Guidelines for creating standout VFX/Environment assets on the Unity Asset Store.

Market Overview

Market Size: Small – around 100–200 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $11.0

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VFX/Fire & Explosions
Guidelines for creating standout VFX/Fire & Explosions assets on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – a few hundred assets

Competition: Moderate competition – strong previews and keywords help

Avg. Pricing: Around $18.0

View Guide →
VFX/Particles
Guidelines for creating standout VFX/Particles assets on the Unity Asset Store.

Market Overview

Market Size: Medium - around 971 assets

Competition: Moderate competition - differentiate with style, scale, or performance.

Avg. Pricing: Around $13

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VFX/Shaders
Guidelines for creating standout VFX/Shaders assets on the Unity Asset Store.

Market Overview

Market Size: Large - around 2075 assets

Competition: High competition - strong previews and niche positioning are key.

Avg. Pricing: Around $18

View Guide →
VFX/Shaders/DirectX 11
Guidelines for creating standout VFX/Shaders/DirectX 11 assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $25.0

View Guide →
VFX/Shaders/Fullscreen & Camera Effects
Guidelines for creating standout VFX/Shaders/Fullscreen & Camera Effects assets on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – a few hundred assets

Competition: Moderate competition – strong previews and keywords help

Avg. Pricing: Around $18.0

View Guide →
VFX/Shaders/Substances
Guidelines for creating standout VFX/Shaders/Substances assets on the Unity Asset Store.

Market Overview

Market Size: Very small – fewer than 100 assets

Competition: Lower competition – niche quality can stand out

Avg. Pricing: Around $9.0

View Guide →
VFX/Spells
Guidelines for creating standout VFX/Spells assets on the Unity Asset Store.

Market Overview

Market Size: Small–Medium – a few hundred assets

Competition: Moderate competition – strong previews and keywords help

Avg. Pricing: Around $17.0

View Guide →

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Each category guide includes detailed recommendations on titles, descriptions, images, tags, keywords, and pricing strategies. Learn from real successful assets and avoid common mistakes that hurt visibility.

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Asset Nudge

Helping Unity Asset developers maximize their store presence and revenue.