Logo

Asset Nudge

Get started
Unity Asset Store Optimization

2D/Textures & Materials/Building Asset Listing Optimization Guide

Guidelines for creating standout 2D/Textures & Materials/Building assets on the Unity Asset Store.

Market Size

Very small - fewer than 100 assets

Competition Level

Lower competition - niche quality can stand out

Average Price

Around $24.0

Title Optimization

Your title is the first thing buyers see

Optimal Length
20-37 characters (3-5 words)

Best Practices:

  • Put the asset type and the main benefit in the first 40 characters.
  • Avoid internal versioning or vague adjectives.
  • Keep it specific and scannable.
  • Front-load primary keywords and the asset type.
  • Avoid filler words like 'Ultimate' unless you can prove scope.
  • Use Title Case for readability.
Good Examples
  • Medieval Workshop: Crafting & Smithing Materials Pack
  • Forgotten Realms: Weathered Fantasy Architecture Materials
  • Cozy Interiors: Home & Cabin Materials Pack
  • Cozy Interiors: Demo Pack
  • Forgotten Realms: Free Example
Bad Examples
  • Plaster Materials
  • Isometric Modern Buildings
  • 2D Stylized Buildings

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
120-250 words

Recommended Structure:

  1. 1What it is and who it's for.
  2. 2What's included (with counts).
  3. 3Compatibility and requirements.
  4. 4Usage examples or demo scenes.
  5. 5Support and updates.

Writing Tips:

  • Explain exactly what's included with counts, formats, and variations.
  • State supported pipelines/Unity versions and any requirements.
  • Add 2-4 concrete use cases so buyers can picture fit.
  • Link to a demo scene or quickstart steps.
  • Keep paragraphs short and scannable.

Example Description Template:

Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
5-9 images

Requirements:

  • One clean hero image.
  • Detail views of key features.
  • In-engine screenshots.
  • Optional short video.

Pro Tips:

  • Lead with a clean hero that summarizes the value.
  • Use consistent framing and typography across images.
  • Include at least one real in-engine screenshot (or audio waveform sampler for music).
  • Avoid busy collages—keep each image focused on one idea.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
8-12 relevant tags

Common Tags for 2D/Textures & Materials/Building:

2DBackgroundCityStylizedtexturesBuildingsFantasypixelartCartoonwalls

Tagging Tips:

  • Mix generic discovery tags with specific ones that describe content or workflow.
  • Match pipelines and formats (URP/HDRP, PBR, WAV/OGG) where applicable.
  • Avoid repeating the same word with different casing.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • seamless 2048x2048
  • materials includes
  • environments all
  • all pbr
  • environments all pbr
  • weathered fantasy
  • fantasy architecture
  • architecture materials
  • weathered fantasy architecture
  • fantasy architecture materials

Secondary Keywords:

  • materials pack
  • cartoon interior
  • hand painted
  • pixel art
  • pack seamless
  • pbr materials
  • seamless 2048x2048
  • materials includes
  • environments all
  • all pbr
Keyword Strategy Tips
  • Use primary keywords in the first 40 characters of your title.
  • Repeat key phrases naturally in the first 2-3 lines of the description.
  • Align tags with the same language to reinforce search relevance.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
$4.99-$699
  • Anchor price to scope and clarity of value (counts, variants, support).
  • Offer a free lite/demo to drive traffic without underpricing the main pack.
  • Consider bundles or upgrade paths as your catalog grows.
  • Participate in seasonal sales with clear before/after pricing.

Real-World Success Examples

Learn from top-performing assets in this category

Medieval Workshop: Crafting & Smithing Materials Pack
by Shaded Spectrum

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.

Title Length

53 chars

Description

188 words

Images

5

Tags

15

Tags Used:

survival texturesrpg materialsCrafting simulationmedieval materialsMedievalBlacksmithing texturesBlacksmithing packmedieval texturessurvival materialsBlacksmithing materialsrpg texturesfantasy materials
Forgotten Realms: Weathered Fantasy Architecture Materials
by Shaded Spectrum

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.

Title Length

58 chars

Description

196 words

Images

5

Tags

15

Tags Used:

Fantasyrpg materialsFantasy Texturesfantasy materialsmedieval materialsRPGrpg texturesenvironment texturesenvironment materialsEnvironmentfantasy packdark fantasy textures
Cozy Interiors: Home & Cabin Materials Pack
by Shaded Spectrum

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.

Title Length

43 chars

Description

190 words

Images

5

Tags

15

Tags Used:

cozy gameinterior texturesInteriorcabin materialsinterior packsurvival game texturesfarming sim materialscabin packfarming sim texturessurvival game materialscabincabin textures
Cozy Interiors: Demo Pack
by Shaded Spectrum

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.

Title Length

25 chars

Description

185 words

Images

5

Tags

15

Tags Used:

interior texturesInteriorcabin materialsinterior packsurvival game texturesfarming sim materialscabin packfarming sim texturessurvival game materialscabincozy gamescabin textures
Forgotten Realms: Free Example
by Shaded Spectrum

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.

Title Length

30 chars

Description

195 words

Images

5

Tags

15

Tags Used:

Fantasyrpg materialsFantasy Texturesfantasy materialsmedieval materialsRPGrpg texturesenvironment texturesenvironment materialsEnvironmentfantasy packdark fantasy textures

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Thin or missing description

Impact:

Buyers can't tell what's included or if it fits their project, so they bounce.

Solution:

Write 120-250 words covering what it is, what's included (counts, formats), compatibility, and practical examples.

Too few or generic preview images

Impact:

Low confidence and poor discoverability on category pages.

Solution:

Show 6-10 images: hero shots, close-ups, real in-engine views, and a simple infographic of what's included.

Missing or irrelevant tags

Impact:

Search and category filters won't surface your asset to the right audience.

Solution:

Add 8-12 relevant tags matching genre, pipeline, resolution, and use cases.

Outdated listing with no recent updates

Impact:

Signals poor maintenance and may break on newer Unity versions/pipelines.

Solution:

Ship a small update (URP/HDRP notes, demo scene refresh) and highlight the new support in the changelog.

Underpricing that undermines quality

Impact:

Very low prices can imply low quality and reduce trust.

Solution:

Price fairly for the content and include a free lite sample instead of discounting the main pack.

Ready to Optimize Your 2D/Textures & Materials/Building Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
Logo

Asset Nudge

Helping Unity Asset developers maximize their store presence and revenue.

Terms of servicePrivacy Policy
Home
Categories
Product

Company

About us
2D/Textures & Materials/Building Optimization Guide | Best Practices for Publishers