Unity Asset Store Optimization

2D/Textures & Materials/Glass Asset Listing Optimization Guide

Guidelines for creating standout 2D/Textures & Materials/Glass assets on the Unity Asset Store.

Market Size

Very small - fewer than 100 assets

Competition Level

Lower competition - niche quality can stand out

Average Price

Around $11.0

Title Optimization

Your title is the first thing buyers see

Optimal Length

20-26 characters (3-4 words)

Best Practices:

Put the asset type and the main benefit in the first 40 characters.
Avoid internal versioning or vague adjectives.
Keep it specific and scannable.
Front-load primary keywords and the asset type.
Avoid filler words like 'Ultimate' unless you can prove scope.
Use Title Case for readability.

Good Examples

Stylized Grass Texture
Glass_Materials
Broken Glass Materials
Broken Glass Materials v02
One Click Glass

Bad Examples

One Click Glass
Stylized grass textures
Simple Flower Textures

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length

120-250 words

Recommended Structure:

1What it is and who it's for.
2What's included (with counts).
3Compatibility and requirements.
4Usage examples or demo scenes.
5Support and updates.

Writing Tips:

Explain exactly what's included with counts, formats, and variations.
State supported pipelines/Unity versions and any requirements.
Add 2-4 concrete use cases so buyers can picture fit.
Link to a demo scene or quickstart steps.
Keep paragraphs short and scannable.

Example Description Template:

Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count

6-10 images

Requirements:

One clean hero image.
Detail views of key features.
In-engine screenshots.
Optional short video.

Pro Tips:

Lead with a clean hero that summarizes the value.
Use consistent framing and typography across images.
Include at least one real in-engine screenshot.
Avoid busy collages—keep each image focused on one idea.

Tags & Keywords Strategy

Maximize discoverability through search

Tags

8-12 relevant tags

Common Tags for 2D/Textures & Materials/Glass:

glassMaterialglassesglass shaderCartoongroundTextureGrassStylizedBroken glass

Tagging Tips:

Mix generic discovery tags with specific ones that describe content or workflow.
Match pipelines and formats (URP/HDRP, PBR) where applicable.
Avoid repeating the same word with different casing.

Keywords

For SEO and Asset Store search optimization

Primary Keywords:

broken glass
stylized grass
glass materials
package contains
contains pieces
pieces resolution
glass material
package contains pieces
contains pieces resolution
grass texture

Secondary Keywords:

broken glass
stylized grass
glass materials
package contains
contains pieces
pieces resolution
glass material
package contains pieces
contains pieces resolution
grass texture

Keyword Strategy Tips

Use primary keywords in the first 40 characters of your title.
Repeat key phrases naturally in the first 2-3 lines of the description.
Align tags with the same language to reinforce search relevance.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range

$4.99-$19.99

Anchor price to scope and clarity of value (counts, variants, support).
Offer a free lite/demo to drive traffic without underpricing the main pack.
Consider bundles or upgrade paths as your catalog grows.
Participate in seasonal sales with clear before/after pricing.

Real-World Success Examples

Learn from top-performing assets in this category

Glass_Materials

by Magnesia Design

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Concise description that highlights what's included and where it fits.
Strong visuals with multiple in-engine screenshots.
Calls out pipeline or integration details to reduce uncertainty.

Title Length

15 chars

Description

58 words

Images

Tags

Tags Used:

glassPBR MaterialsglassesTileableglass shader2KMaterial

Broken Glass Materials

by Magnesia Design

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Concise description that highlights what's included and where it fits.
Strong visuals with multiple in-engine screenshots.
Calls out pipeline or integration details to reduce uncertainty.

Title Length

22 chars

Description

65 words

Images

Tags

Tags Used:

glassglassesBroken glassglass shadercracked glassMaterial

Broken Glass Materials v02

by Magnesia Design

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Concise description that highlights what's included and where it fits.
Strong visuals with multiple in-engine screenshots.
Calls out pipeline or integration details to reduce uncertainty.

Title Length

26 chars

Description

64 words

Images

Tags

Tags Used:

glassBroken glassglass shadermaterialscrackedMaterialglassesPBR

Stylized grass textures

by jug

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Concise description that highlights what's included and where it fits.
Adequate image gallery that shows real usage.

Title Length

23 chars

Description

30 words

Images

Tags

Tags Used:

CartoonlandgroundgreenEnvironmentnatureTextureTileGrassStylized

Stylized Grass Texture

by LowlyPoly

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Adequate image gallery that shows real usage.
Includes a video preview for quick evaluation.

Title Length

22 chars

Description

0 words

Images

Tags

Tags Used:

GrassTextureflowertextures and materialsMaterialCartoonStylizedhand paintedfree texturefree grassFantasylowlypoly

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Thin or missing description

Impact:

Buyers can't tell what's included or if it fits their project, so they bounce.

Solution:

Write 120-250 words covering what it is, what's included (counts, formats), compatibility, and practical examples.

Missing or irrelevant tags

Impact:

Search and category filters won't surface your asset to the right audience.

Solution:

Add 8-12 relevant tags matching genre, pipeline, resolution, and use cases.

Outdated listing with no recent updates

Impact:

Signals poor maintenance and may break on newer Unity versions/pipelines.

Solution:

Ship a small update (URP/HDRP notes, demo scene refresh) and highlight the new support in the changelog.

Ready to Optimize Your 2D/Textures & Materials/Glass Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization

2D/Textures & Materials/Glass Asset Listing Optimization Guide

Title Optimization

Best Practices:

Description Optimization

Recommended Structure:

Writing Tips:

Example Description Template:

Image & Screenshot Guidelines

Requirements:

Pro Tips:

Tags & Keywords Strategy

Common Tags for 2D/Textures & Materials/Glass:

Tagging Tips:

Primary Keywords:

Secondary Keywords:

Pricing Strategy

Real-World Success Examples

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Common Mistakes to Avoid

Ready to Optimize Your 2D/Textures & Materials/Glass Assets?

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