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Unity Asset Store Optimization

2D/Textures & Materials/Water Asset Listing Optimization Guide

Guidelines for creating standout 2D/Textures & Materials/Water assets on the Unity Asset Store.

Market Size

Very small - fewer than 100 assets

Competition Level

Lower competition - niche quality can stand out

Average Price

Around $10.0

Title Optimization

Your title is the first thing buyers see

Optimal Length
21-42 characters (3-6 words)

Best Practices:

  • State the content type and theme (e.g., 'Pixel RPG Tileset & Characters').
  • Mention key scope hints (sprite counts, animations).
  • Avoid generic words like 'Pack' alone.
  • Front-load primary keywords and the asset type.
  • Avoid filler words like 'Ultimate' unless you can prove scope.
  • Use Title Case for readability.
Good Examples
  • Simple Interactive Water
  • Stylized Snow Vol.153 - Hand Painted Textures
  • Ice Vol.147 - Stylized Textures
  • Bubbles Vol.121 - Stylized Textures
Bad Examples
  • Toony Ocean Texture Pack
  • Stylized water and Ice materials
  • Foam Textures

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
120-250 words

Recommended Structure:

  1. 1What's included and best-fit genres.
  2. 2Counts, formats, sizes (PNG/PSD, resolution).
  3. 3Animation lists or controller notes if any.
  4. 4Use cases and compatibility.
  5. 5Support, licensing, and updates.

Writing Tips:

  • Explain exactly what's included with counts, formats, and variations.
  • State supported pipelines/Unity versions and any requirements.
  • Add 2-4 concrete use cases so buyers can picture fit.
  • Link to a demo scene or quickstart steps.
  • Keep paragraphs short and scannable.

Example Description Template:

Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
5-9 images

Requirements:

  • Clean hero showing the full set at a glance.
  • Close-ups of sprites/tiles and UI elements.
  • In-engine mockups.

Pro Tips:

  • Lead with a clean hero that summarizes the value.
  • Use consistent framing and typography across images.
  • Include at least one real in-engine screenshot.
  • Avoid busy collages—keep each image focused on one idea.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
8-12 relevant tags

Common Tags for 2D/Textures & Materials/Water:

WaterFantasy2DEnvironmentOceanStylizedtexturesseasnowMaterial

Tagging Tips:

  • Mix generic discovery tags with specific ones that describe content or workflow.
  • Match pipelines and formats (URP/HDRP, PBR) where applicable.
  • Avoid repeating the same word with different casing.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • hand painted
  • stylized textures
  • simple interactive
  • interactive water
  • painted textures
  • textures ice
  • ice vol
  • vol 147
  • 147 stylized
  • simple interactive water

Secondary Keywords:

  • texture pack
  • water texture
  • urp water
  • water vfx
  • urp water vfx
  • hand painted
  • stylized textures
  • animated water
  • water texture pack
  • painted textures
Keyword Strategy Tips
  • Use primary keywords in the first 40 characters of your title.
  • Repeat key phrases naturally in the first 2-3 lines of the description.
  • Align tags with the same language to reinforce search relevance.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
$4.99-$35.72
  • Anchor price to scope and clarity of value (counts, variants, support).
  • Offer a free lite/demo to drive traffic without underpricing the main pack.
  • Consider bundles or upgrade paths as your catalog grows.
  • Participate in seasonal sales with clear before/after pricing.

Real-World Success Examples

Learn from top-performing assets in this category

Simple Interactive Water
by simplestar-game

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

24 chars

Description

0 words

Images

14

Tags

0

Stylized Snow Vol.153 - Hand Painted Textures
by LowlyPoly

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

45 chars

Description

0 words

Images

8

Tags

13

Tags Used:

sleet2DwinterwhitegroundsnowStylizedfloorFantasysnowyRPGsnowfall
Ice Vol.147 - Stylized Textures
by LowlyPoly

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Adequate image gallery that shows real usage.
  • Includes a video preview for quick evaluation.

Title Length

31 chars

Description

0 words

Images

6

Tags

13

Tags Used:

algidtexturesIcefrostysnowWatericyfreezingFantasyColdlowpolyStylized
Bubbles Vol.121 - Stylized Textures
by LowlyPoly

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

35 chars

Description

0 words

Images

10

Tags

15

Tags Used:

beadbubblesbulb2DbubblematerialsopacityPlatformerWaterFantasyviallowpoly
Stylized Water Vol.154 - Hand Painted Textures
by LowlyPoly

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Adequate image gallery that shows real usage.
  • Includes a video preview for quick evaluation.

Title Length

46 chars

Description

0 words

Images

7

Tags

15

Tags Used:

Oceantexturesaqua2DpoolmaterialsRiverlakeh20Waterseastylizedwater

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Thin or missing description

Impact:

Buyers can't tell what's included or if it fits their project, so they bounce.

Solution:

Write 120-250 words covering what it is, what's included (counts, formats), compatibility, and practical examples.

Too few or generic preview images

Impact:

Low confidence and poor discoverability on category pages.

Solution:

Show 6-10 images: hero shots, close-ups, real in-engine views, and a simple infographic of what's included.

Missing or irrelevant tags

Impact:

Search and category filters won't surface your asset to the right audience.

Solution:

Add 8-12 relevant tags matching genre, pipeline, resolution, and use cases.

Outdated listing with no recent updates

Impact:

Signals poor maintenance and may break on newer Unity versions/pipelines.

Solution:

Ship a small update (URP/HDRP notes, demo scene refresh) and highlight the new support in the changelog.

Ready to Optimize Your 2D/Textures & Materials/Water Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
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2D/Textures & Materials/Water Optimization Guide | Best Practices for Publishers