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Unity Asset Store Optimization

Tools/Level Design Asset Listing Optimization Guide

Guidelines for creating standout Tools/Level Design assets on the Unity Asset Store.

Market Size

Small-Medium - a few hundred assets

Competition Level

Moderate competition - strong previews and keywords help

Average Price

Around $28.0

Title Optimization

Your title is the first thing buyers see

Optimal Length
20-34 characters (3-5 words)

Best Practices:

  • Start with the outcome (e.g., 'Procedural City Builder').
  • Include scope hints (2D/3D, Tilemap, Grid, Open-World).
  • Avoid vague single-word names.
  • Front-load primary keywords and the asset type.
  • Avoid filler words like 'Ultimate' unless you can prove scope.
  • Use Title Case for readability.
Good Examples
  • Quick Tile
  • SmartCity Generator 2.0 - Procedural City Builder
  • SmartCity Generator 2.0 - Procedural City Builder For Unity 6.0
  • NavTools Bundle - Quick & Smooth Navigation for Unity
Bad Examples
  • Saving System
  • Terrain Generation Tool
  • Graph Plotter

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
120-250 words

Recommended Structure:

  1. 1Who it's for and core value (1-2 sentences).
  2. 2Key features (placement rules, tilemaps, snapping, generators).
  3. 3Compatibility and performance notes.
  4. 4What's included (tools, demo scenes, presets).
  5. 5Onboarding (quickstart) and support.

Writing Tips:

  • Explain exactly what's included with counts, formats, and variations.
  • State supported pipelines/Unity versions and any requirements.
  • Add 2-4 concrete use cases so buyers can picture fit.
  • Link to a demo scene or quickstart steps.
  • Keep paragraphs short and scannable.

Example Description Template:

Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
5-9 images

Requirements:

  • Overview diagram of workflow or generator options.
  • In-editor screenshots building a level step-by-step.
  • Before/after shots of generated content.
  • Short video of a generation session.

Pro Tips:

  • Lead with a clean hero that summarizes the value.
  • Use consistent framing and typography across images.
  • Include at least one real in-engine screenshot.
  • Avoid busy collages—keep each image focused on one idea.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
8-12 relevant tags

Common Tags for Tools/Level Design:

Level DesignToolProceduralgeneratorEditorEditor ToolsEnvironmentprocedural generation3Dlevel generator

Tagging Tips:

  • Mix generic discovery tags (e.g., 'Environment') with specific ones that describe content or workflow.
  • Match pipelines and formats (URP/HDRP, PBR) where applicable.
  • Avoid repeating the same word with different casing.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • quick tile
  • tile quick
  • tile rapid
  • rapid platformer
  • platformer level
  • level creation
  • creation flexible
  • flexible tilemap
  • tilemap editing
  • editing dynamic

Secondary Keywords:

  • level design
  • level generator
  • allows you
  • maze generator
  • your game
  • dungeon generator
  • unity editor
  • your level
  • you create
  • procedural level
Keyword Strategy Tips
  • Use primary keywords in the first 40 characters of your title.
  • Repeat key phrases naturally in the first 2-3 lines of the description.
  • Align tags with the same language to reinforce search relevance.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
$4.99-$460
  • Anchor price to scope and clarity of value (counts, variants, support).
  • Offer a free lite/demo to drive traffic without underpricing the main pack.
  • Consider bundles or upgrade paths as your catalog grows.
  • Participate in seasonal sales with clear before/after pricing.

Real-World Success Examples

Learn from top-performing assets in this category

Quick Tile
by BEKKOLOCO

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.
  • Includes a video preview for quick evaluation.

Title Length

10 chars

Description

165 words

Images

6

Tags

13

Tags Used:

Mario + Rabbidstile ruleTilemap EditornintendoTile3d tileslevel design toolLevel Design3D PlatformerkirbyTilemapEnvironement
SmartCity Generator 2.0 - Procedural City Builder
by Despair

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

49 chars

Description

150 words

Images

11

Tags

15

Tags Used:

urbanroadCity GeneratorBuildingsLevel DesignProceduralgeneratorparkprocedural generationCityMap generatorStreet
SmartCity Generator 2.0 - Procedural City Builder For Unity 6.0
by Despair

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

63 chars

Description

150 words

Images

11

Tags

15

Tags Used:

urbanroadCity GeneratorBuildingsLevel DesignProceduralgeneratorparkCityprocedural generationMap generatorStreet
NavTools Bundle - Quick & Smooth Navigation for Unity
by Rowlan

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.
  • Includes a video preview for quick evaluation.

Title Length

53 chars

Description

185 words

Images

7

Tags

15

Tags Used:

markbookmarksquickEditorBookmarksearchTerrainToolUtilityFavoritefavoritesscene
GridForge - Procedural Level Generator
by nappin

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

38 chars

Description

196 words

Images

11

Tags

13

Tags Used:

Roguelikegeneratorprocedural generationdungeonProcedural LevelProceduralprocedural dungeonLevel Designlevel design toolProcedural Level GenerationLevelRPG

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Thin or missing description

Impact:

Buyers can't tell what's included or if it fits their project, so they bounce.

Solution:

Write 120-250 words covering what it is, what's included (counts, formats), compatibility, and practical examples.

Missing or irrelevant tags

Impact:

Search and category filters won't surface your asset to the right audience.

Solution:

Add 8-12 relevant tags matching genre, pipeline, resolution, and use cases.

Outdated listing with no recent updates

Impact:

Signals poor maintenance and may break on newer Unity versions/pipelines.

Solution:

Ship a small update (URP/HDRP notes, demo scene refresh) and highlight the new support in the changelog.

Underpricing that undermines quality

Impact:

Very low prices can imply low quality and reduce trust.

Solution:

Price fairly for the content and include a free lite sample instead of discounting the main pack.

Ready to Optimize Your Tools/Level Design Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
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Tools/Level Design Optimization Guide | Best Practices for Publishers