Logo

Asset Nudge

Get started
Unity Asset Store Optimization

VFX/Fire & Explosions Asset Listing Optimization Guide

Guidelines for creating standout VFX/Fire & Explosions assets on the Unity Asset Store.

Market Size

Small-Medium - a few hundred assets

Competition Level

Moderate competition - strong previews and keywords help

Average Price

Around $18.0

Title Optimization

Your title is the first thing buyers see

Optimal Length
20-33 characters (3-5 words)

Best Practices:

  • Name the effect type and style (e.g., 'Stylized Fire Explosions').
  • Mention target pipeline (URP/HDRP/Built-in) if space allows.
  • Hint at performance or customization if it's a key benefit.
  • Front-load primary keywords and the asset type.
  • Avoid filler words like 'Ultimate' unless you can prove scope.
  • Use Title Case for readability.
Good Examples
  • Fire & Smoke - Dynamic Nature
  • Blast And Shots Pack
  • VFX - Fire and Explosions
  • UNI VFX: Realistic Explosions, Fire & Smoke for Visual Effect Graph
  • Realistic 6D Lighting Explosions Pack
Bad Examples
  • FX Fire
  • LI_Explosion Particle
  • LI_Fire Particle

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
120-250 words

Recommended Structure:

  1. 1One-sentence promise of the effect and outcomes.
  2. 2Key features (variants, controllers, performance).
  3. 3Compatibility (pipelines, platforms, Unity versions).
  4. 4What's included (counts, demos, prefabs).
  5. 5Setup steps or integration notes.

Writing Tips:

  • Explain exactly what's included with counts, formats, and variations.
  • State supported pipelines/Unity versions and any requirements.
  • Add 2-4 concrete use cases so buyers can picture fit.
  • Link to a demo scene or quickstart steps.
  • Keep paragraphs short and scannable.

Example Description Template:

Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
5-9 images

Requirements:

  • Hero on light/dark backgrounds to show readability.
  • Variation shots (colors/intensity) and in-engine demos.
  • Short video preview strongly recommended.

Pro Tips:

  • Lead with a clean hero that summarizes the value.
  • Use consistent framing and typography across images.
  • Include at least one real in-engine screenshot.
  • Avoid busy collages—keep each image focused on one idea.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
8-12 relevant tags

Common Tags for VFX/Fire & Explosions:

VFXparticlesExplosionEffectsFireFX2DsmokeMagicCartoon

Tagging Tips:

  • Mix generic discovery tags with specific ones that describe content or workflow.
  • Match pipelines and formats (URP/HDRP, PBR) where applicable.
  • Avoid repeating the same word with different casing.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • fire smoke
  • your game
  • heat distortion
  • fire explosion
  • bring your
  • game vfx
  • realistic lighting
  • explosions pack
  • pack collection
  • collection unique

Secondary Keywords:

  • package contains
  • sprite sheet
  • sheet animations
  • sprite sheet animations
  • enjoy dynamic
  • dynamic action
  • action animation
  • animation template
  • template which
  • which includes
Keyword Strategy Tips
  • Use primary keywords in the first 40 characters of your title.
  • Repeat key phrases naturally in the first 2-3 lines of the description.
  • Align tags with the same language to reinforce search relevance.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
$4.99-$360
  • Anchor price to scope and clarity of value (counts, variants, support).
  • Offer a free lite/demo to drive traffic without underpricing the main pack.
  • Consider bundles or upgrade paths as your catalog grows.
  • Participate in seasonal sales with clear before/after pricing.

Real-World Success Examples

Learn from top-performing assets in this category

Fire & Smoke - Dynamic Nature
by NatureManufacture

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.
  • Calls out pipeline or rendering details to reduce uncertainty.
  • Includes a video preview for quick evaluation.

Title Length

29 chars

Description

176 words

Images

6

Tags

12

Tags Used:

URPFireparticlesShadervolumetricpittorchHD RPParticles PackembersVFXsmoke
Blast And Shots Pack
by Dmitry Andreev

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

20 chars

Description

200 words

Images

12

Tags

15

Tags Used:

destruction systemExplosionshotShooterWeapon Systemblasterlaserplasmasci-fi weaponsvisual effectsenergy weaponspace
VFX - Fire and Explosions
by Cartoon VFX by Wallcoeur

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.
  • Includes a video preview for quick evaluation.

Title Length

25 chars

Description

180 words

Images

6

Tags

15

Tags Used:

ExplosionburningFire2DflamethrowerStylizeddragonMedieval Fantasybonfirelowpolyflameflames
UNI VFX: Realistic Explosions, Fire & Smoke for Visual Effect Graph
by Asset Mage W

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Calls out pipeline or rendering details to reduce uncertainty.
  • Includes a video preview for quick evaluation.

Title Length

67 chars

Description

136 words

Images

36

Tags

11

Tags Used:

EffectsFirevisual effect graphvfx graph3DparticlesRealisticExplosionsParticles PackVFXsmoke
Realistic 6D Lighting Explosions Pack
by DAVFX

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

37 chars

Description

166 words

Images

8

Tags

15

Tags Used:

ExplosionEffectsFireSmoke Bombs VFXoptimizedgame ready3Dparticle systemparticlesRealisticExplosionsrealistic explosions

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Thin or missing description

Impact:

Buyers can't tell what's included or if it fits their project, so they bounce.

Solution:

Write 120-250 words covering what it is, what's included (counts, formats), compatibility, and practical examples.

Too few or generic preview images

Impact:

Low confidence and poor discoverability on category pages.

Solution:

Show 6-10 images: hero shots, close-ups, real in-engine views, and a simple infographic of what's included.

Missing or irrelevant tags

Impact:

Search and category filters won't surface your asset to the right audience.

Solution:

Add 8-12 relevant tags matching genre, pipeline, resolution, and use cases.

Outdated listing with no recent updates

Impact:

Signals poor maintenance and may break on newer Unity versions/pipelines.

Solution:

Ship a small update (URP/HDRP notes, demo scene refresh) and highlight the new support in the changelog.

Underpricing that undermines quality

Impact:

Very low prices can imply low quality and reduce trust.

Solution:

Price fairly for the content and include a free lite sample instead of discounting the main pack.

Ready to Optimize Your VFX/Fire & Explosions Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
Logo

Asset Nudge

Helping Unity Asset developers maximize their store presence and revenue.

VFX/Fire & Explosions Optimization Guide | Best Practices for Publishers