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Unity Asset Store Optimization

Templates/Systems Asset Listing Optimization Guide

Guidelines for creating standout Templates/Systems assets on the Unity Asset Store.

Market Size

Medium - around 500-1000 assets

Competition Level

Moderate-High competition - clear positioning matters

Average Price

Around $39.0

Title Optimization

Your title is the first thing buyers see

Optimal Length
20-39 characters (3-6 words)

Best Practices:

  • Put the asset type and the main benefit in the first 40 characters.
  • Avoid internal versioning or vague adjectives.
  • Keep it specific and scannable.
  • Front-load primary keywords and the asset type.
  • Avoid filler words like 'Ultimate' unless you can prove scope.
  • Use Title Case for readability.
Good Examples
  • Advanced Jigsaw Puzzle Game Template - Complete System
  • Signalia Pro: UI System & Engine
  • Narrator Event System - Interactive Audio & Dialogue Tool for Unity
  • Mobile Controller Framework
  • Turret Controller Template
Bad Examples
  • Menger Sponge Puzzle
  • Go Game with AI

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
120-250 words

Recommended Structure:

  1. 1What it is and who it's for.
  2. 2What's included (with counts).
  3. 3Compatibility and requirements.
  4. 4Usage examples or demo scenes.
  5. 5Support and updates.

Writing Tips:

  • Explain exactly what's included with counts, formats, and variations.
  • State supported pipelines/Unity versions and any requirements.
  • Add 2-4 concrete use cases so buyers can picture fit.
  • Link to a demo scene or quickstart steps.
  • Keep paragraphs short and scannable.

Example Description Template:

Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
6-10 images

Requirements:

  • One clean hero image.
  • Detail views of key features.
  • In-engine screenshots.
  • Optional short video.

Pro Tips:

  • Lead with a clean hero that summarizes the value.
  • Use consistent framing and typography across images.
  • Include at least one real in-engine screenshot.
  • Avoid busy collages—keep each image focused on one idea.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
8-12 relevant tags

Common Tags for Templates/Systems:

TemplateGameSystemPuzzle2DUIFPSMobileShooter3D

Tagging Tips:

  • Mix generic discovery tags (e.g., 'Environment') with specific ones that describe content or workflow.
  • Match pipelines and formats (URP/HDRP, PBR) where applicable.
  • Avoid repeating the same word with different casing.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • jigsaw puzzle
  • game template
  • template complete
  • puzzle games
  • easy use
  • mobile controller
  • controller framework
  • weapon system
  • system pro
  • pro free

Secondary Keywords:

  • game template
  • your game
  • your own
  • create your
  • easy use
  • starter kit
  • third person
  • first person
  • system unity
  • any game
Keyword Strategy Tips
  • Use primary keywords in the first 40 characters of your title.
  • Repeat key phrases naturally in the first 2-3 lines of the description.
  • Align tags with the same language to reinforce search relevance.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
$4.99-$699.99
  • Anchor price to scope and clarity of value (counts, variants, support).
  • Offer a free lite/demo to drive traffic without underpricing the main pack.
  • Consider bundles or upgrade paths as your catalog grows.
  • Participate in seasonal sales with clear before/after pricing.

Real-World Success Examples

Learn from top-performing assets in this category

Advanced Jigsaw Puzzle Game Template - Complete System
by InstaCare Inc.

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.
  • Includes a video preview for quick evaluation.

Title Length

54 chars

Description

184 words

Images

7

Tags

15

Tags Used:

puzzle gamePuzzlescomplete templatePuzzle Gamescomplete gamemobile game templateComplete Projectgame templatejigsawmatch puzzlePlug and PlaySliding puzzle
Signalia Pro: UI System & Engine
by AHAKuo Creations

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

32 chars

Description

191 words

Images

19

Tags

15

Tags Used:

UI Animationsevent busUI systemDoozy UIDoozyUImechanicssystemsgui systemEvent Systemanimationseditor utilityGame System
Narrator Event System - Interactive Audio & Dialogue Tool for Unity
by Chris Burns

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.
  • Includes a video preview for quick evaluation.

Title Length

67 chars

Description

193 words

Images

5

Tags

14

Tags Used:

Audiodialogue buildingpromptvoice over narrationToolTextnarratorvoice over narrationsEventnarrationSystemInteractive Tutorial
Mobile Controller Framework
by nappin

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

27 chars

Description

198 words

Images

14

Tags

15

Tags Used:

Analogmobile controlsMultitouch2DTouchAndroidSimulationUImobile controllerCustomizableIOSKit
Turret Controller Template
by Murmillo Interactive

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.
  • Includes a video preview for quick evaluation.

Title Length

26 chars

Description

142 words

Images

7

Tags

15

Tags Used:

keyboardturretShooterGamepad3DNew Input SystemControllercannonFPSTemplateDrag and DropSimple

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Thin or missing description

Impact:

Buyers can't tell what's included or if it fits their project, so they bounce.

Solution:

Write 120-250 words covering what it is, what's included (counts, formats), compatibility, and practical examples.

Too few or generic preview images

Impact:

Low confidence and poor discoverability on category pages.

Solution:

Show 6-10 images: hero shots, close-ups, real in-engine views, and a simple infographic of what's included.

Missing or irrelevant tags

Impact:

Search and category filters won't surface your asset to the right audience.

Solution:

Add 8-12 relevant tags matching genre, pipeline, resolution, and use cases.

Underpricing that undermines quality

Impact:

Very low prices can imply low quality and reduce trust.

Solution:

Price fairly for the content and include a free lite sample instead of discounting the main pack.

Ready to Optimize Your Templates/Systems Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
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Templates/Systems Optimization Guide | Best Practices for Publishers