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Unity Asset Store Optimization

2D/Textures & Materials/Roofing Asset Listing Optimization Guide

Guidelines for creating standout 2D/Textures & Materials/Roofing assets on the Unity Asset Store.

Market Size

Very small - fewer than 100 assets

Competition Level

Lower competition - niche quality can stand out

Average Price

Around $9.0

Title Optimization

Your title is the first thing buyers see

Optimal Length
20-23 characters (3-4 words)

Best Practices:

  • Lead with the surface and style (e.g., 'Hand-Painted Roof Shingles').
  • Include resolution if meaningful (2K/4K).
  • Avoid generic names like 'Texture Pack' alone.
  • Front-load primary keywords and the asset type.
  • Avoid filler words like 'Ultimate' unless you can prove scope.
  • Use Title Case for readability.
Good Examples
  • Texture Set Vol.51 Hand Painted Roofs
  • Texture Set Vol.55 Hand Painted Roof
  • Texture Set Vol.30 Hand Painted Roof
  • Roof_Material
  • Stylize Roof Texture
Bad Examples
  • Hand Painted Texture Pack - Roof Tiles Vol.01
  • Roof 1 Texture Tile
  • Roof 2 Texture Tile

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
120-250 words

Recommended Structure:

  1. 1What's included and best-fit genres.
  2. 2Counts, formats, sizes (2K/4K, PNG/TGA).
  3. 3Tiling notes and PBR maps (albedo/normal/roughness).
  4. 4Pipelines/versions supported.
  5. 5Use cases and quickstart.

Writing Tips:

  • Explain exactly what's included with counts, formats, and variations.
  • State supported pipelines/Unity versions and any requirements.
  • Add 2-4 concrete use cases so buyers can picture fit.
  • Link to a demo scene or quickstart steps.
  • Keep paragraphs short and scannable.

Example Description Template:

Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
6-10 images

Requirements:

  • Clean hero showing variety and tiling quality.
  • Close-ups and in-engine mockups on roofs.
  • Optional infographic listing counts and maps.

Pro Tips:

  • Lead with a clean hero that summarizes the value.
  • Use consistent framing and typography across images.
  • Include at least one real in-engine screenshot (or audio waveform sampler for music).
  • Avoid busy collages—keep each image focused on one idea.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
8-12 relevant tags

Common Tags for 2D/Textures & Materials/Roofing:

roofTextureMaterialPBR2048roofingmaterialsRoofs2K1024x1024

Tagging Tips:

  • Mix generic discovery tags with specific ones that describe content or workflow.
  • Match pipelines and formats (URP/HDRP, PBR, WAV/OGG) where applicable.
  • Avoid repeating the same word with different casing.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • texture set
  • set vol
  • vol hand
  • hand painted
  • texture set vol
  • set vol hand
  • vol hand painted
  • painted roof
  • roof texture
  • 100 realistic

Secondary Keywords:

  • roofing roofing
  • roofing roofing roofing
  • roof textures
  • hand painted
  • texture set
  • set vol
  • vol hand
  • roof texture
  • texture set vol
  • set vol hand
Keyword Strategy Tips
  • Use primary keywords in the first 40 characters of your title.
  • Repeat key phrases naturally in the first 2-3 lines of the description.
  • Align tags with the same language to reinforce search relevance.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
$4.99-$39.99
  • Anchor price to scope and clarity of value (counts, variants, support).
  • Offer a free lite/demo to drive traffic without underpricing the main pack.
  • Consider bundles or upgrade paths as your catalog grows.
  • Participate in seasonal sales with clear before/after pricing.

Real-World Success Examples

Learn from top-performing assets in this category

Roof_Material
by Magnesia Design

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.

Title Length

13 chars

Description

76 words

Images

11

Tags

10

Tags Used:

roofingmaterialsRoofsTexture2KMaterial1024x1024roof2048PBR
100+ Realistic Roof Textures
by Game Buffs

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Calls out pipeline/format details to reduce uncertainty.

Title Length

28 chars

Description

101 words

Images

9

Tags

15

Tags Used:

URPmetalModernTexturestraw roofmossyoldHDRPRealisticroofHouseshingles
Texture Set Vol.51 Hand Painted Roofs
by LowlyPoly

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video or audio preview for quick evaluation.

Title Length

37 chars

Description

0 words

Images

11

Tags

0

Texture Set Vol.55 Hand Painted Roof
by LowlyPoly

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video or audio preview for quick evaluation.

Title Length

36 chars

Description

0 words

Images

11

Tags

0

Texture Set Vol.30 Hand Painted Roof
by LowlyPoly

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video or audio preview for quick evaluation.

Title Length

36 chars

Description

0 words

Images

24

Tags

0

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Thin or missing description

Impact:

Buyers can't tell what's included or if it fits their project, so they bounce.

Solution:

Write 120-250 words covering what it is, what's included (counts, formats), compatibility, and practical examples.

Too few or generic preview images

Impact:

Low confidence and poor discoverability on category pages.

Solution:

Show 6-10 images: hero shots, close-ups, real in-engine views, and a simple infographic of what's included.

Missing or irrelevant tags

Impact:

Search and category filters won't surface your asset to the right audience.

Solution:

Add 8-12 relevant tags matching genre, pipeline, resolution, and use cases.

Outdated listing with no recent updates

Impact:

Signals poor maintenance and may break on newer Unity versions/pipelines.

Solution:

Ship a small update (URP/HDRP notes, demo scene refresh) and highlight the new support in the changelog.

Ready to Optimize Your 2D/Textures & Materials/Roofing Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
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2D/Textures & Materials/Roofing Optimization Guide | Best Practices for Publishers