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Unity Asset Store Optimization

3D/Characters/Animals Asset Listing Optimization Guide

Guidelines for publishing standout assets in the 3D/Characters/Animals category on the Unity Asset Store.

Market Size

Small-Medium - around 700-1500 assets in category

Competition Level

Moderate competition

Average Price

Around $33

Title Optimization

Your title is the first thing buyers see

Optimal Length
40-60 characters (6-10 words)

Best Practices:

  • Lead with asset type + theme (e.g., “Stylized Dungeon Props”).
  • Add scale or count if impressive (e.g., “300+ Models”).
  • Include pipeline or style keywords (Low Poly, PBR, URP/HDRP) only if relevant.
  • Avoid filler words and all-caps; keep it scannable.
Good Examples
  • Voxel Dinosaurs Pack
  • Octopus Underwater + Controller
  • Voxel Arctic Animals Pack
  • Voxel Forest Animals Pack
Bad Examples
  • Plankton Worm
  • Antarctic Krill
  • 25 Animal Miniatures

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
150-250 words (4-6 short paragraphs)

Recommended Structure:

  1. 1Lead: one-sentence value proposition for the target genre or use case.
  2. 2What's inside: counts, variants, formats, LODs, textures, and poly ranges.
  3. 3Compatibility: pipelines (URP/HDRP/Built-in), render scale, and platforms.
  4. 4Use cases: concrete scenarios (RPG interiors, survival crafting, racing).
  5. 5Support & updates: versioning, roadmap, and links to docs or demos.

Writing Tips:

  • Front-load keywords buyers search for; keep sentences short.
  • Break up text with bullets; avoid walls of text.
  • Name the pipelines you tested and Unity versions.
  • Invite feedback and list future additions if you plan updates.

Example Description Template:

Build faster with a focused pack of game-ready assets. You'll get modular pieces, clean UVs, and optimized LODs designed for smooth performance. Textures are PBR and compatible with URP/HDRP. Perfect for 3D/Characters/Animals projects—drop in and go.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
5-11 images

Requirements:

  • Cover image with clean composition and readable title overlay.
  • At least one in-engine screenshot at gameplay camera angle.
  • Close-ups showing material quality and texel density.
  • Optional: short video or GIF showcasing variations or interactivity.

Pro Tips:

  • Use neutral lighting and consistent backgrounds across shots.
  • Add a slide with included contents or a collage of key items.
  • Show scale with a human/vehicle reference if relevant.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
7-11 relevant tags

Common Tags for 3D/Characters/Animals:

AnimatedlowpolyanimalCharacterCartoonPBRAnimalsRealisticCuteStylizedlowpolyAnimals

Tagging Tips:

  • Mix type, style, genre, and pipeline tags for broader reach.
  • Avoid duplicates or overly generic tags that add no signal.
  • Keep tags consistent with screenshots and description.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • animals pack
  • low poly
  • voxel dinosaurs
  • pack voxel
  • poly voxel
  • low poly voxel
  • dinosaurs pack
  • animals including
  • each animal
  • bringing your

Secondary Keywords:

  • low poly
  • game ready
  • animals pack
  • quirky series
  • quirky animals
  • animals wacky
  • wacky animations
  • quirky animals wacky
  • animals wacky animations
  • 100 animations
Keyword Strategy Tips
  • Repeat 2-3 primary keywords naturally in the first 2-3 sentences.
  • Use secondary keywords as variations in bullets and image alt text.
  • Do not keyword-stuff; favor clarity over repetition.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
Most assets fall around $19.99; healthy range $13.99-$31.98
  • Anchor near the category's common price band; justify higher tiers with scope (count, variants, modularity).
  • Launch with a small discount to drive early reviews, then return to list price.
  • Consider a free lite pack to grow wishlists and upsell the full version.

Real-World Success Examples

Learn from top-performing assets in this category

Voxel Dinosaurs Pack
by MrMustache

Why This Asset Succeeds:

  • Clear, keyword-rich title that explains the purpose.
  • Strong visuals (12 images + 1 video).
  • Description highlights use cases and compatibility.
  • Price aligns with content scale and audience.

Title Length

20 chars

Description

200 words

Images

12

Tags

15

Tags Used:

PackjurassicAnimalsdinosaurCreaturesdinosaurusstegosaurusCartoonAnimatedVoxeltriceratopsdinolowpolyT-rexMagicalVoxel
Octopus Underwater + Controller
by Warcool

Why This Asset Succeeds:

  • Clear, keyword-rich title that explains the purpose.
  • Good set of visuals (5 images).
  • Description highlights use cases and compatibility.
  • Price aligns with content scale and audience.

Title Length

31 chars

Description

140 words

Images

5

Tags

15

Tags Used:

Joystickcharacter movementCharacterAnimals3DControllerCasualarthropodsunderwaterStylizedMobileseaoctopuslowpolyEnvironment
Voxel Arctic Animals Pack
by MrMustache

Why This Asset Succeeds:

  • Clear, keyword-rich title that explains the purpose.
  • Strong visuals (12 images + 1 video).
  • Description highlights use cases and compatibility.
  • Price aligns with content scale and audience.

Title Length

25 chars

Description

200 words

Images

12

Tags

15

Tags Used:

PackanimalAnimalsbelugapolar bearpenguinCartoonVoxelAnimatedArcticcartoon-snowy-owlcartoon-arctic-foxlowpolywalrusseal
Voxel Forest Animals Pack
by MrMustache

Why This Asset Succeeds:

  • Clear, keyword-rich title that explains the purpose.
  • Strong visuals (12 images + 1 video).
  • Description highlights use cases and compatibility.
  • Price aligns with content scale and audience.

Title Length

25 chars

Description

198 words

Images

12

Tags

15

Tags Used:

PackwolfWildboaranimalAnimalscartoon-animalrabbitbearstylized-animalRaccoonVoxelmooseForestlowpolydeer
Voxel African Animals Pack
by MrMustache

Why This Asset Succeeds:

  • Clear, keyword-rich title that explains the purpose.
  • Strong visuals (12 images + 1 video).
  • Description highlights use cases and compatibility.
  • Price aligns with content scale and audience.

Title Length

26 chars

Description

200 words

Images

12

Tags

15

Tags Used:

Flamingoafrican animalsAnimated AnimalsAnimalsstylized-animalafricaVoxelantelopecartoon animalsostrichlowpolyelephantgiraffelionhippopotamus
Low Poly Animated Animals
by polyperfect

Why This Asset Succeeds:

  • Clear, keyword-rich title that explains the purpose.
  • Strong visuals (13 images + 2 videos).
  • Description highlights use cases and compatibility.
  • Price aligns with content scale and audience.

Title Length

25 chars

Description

128 words

Images

13

Tags

15

Tags Used:

lowpolybeardeerhorsecatdogsharkelephantassetsanimalassetAnimationPolygonAnimatednoai

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Missing or very short description

Impact:

Buyers can't evaluate fit, which lowers conversions and search ranking.

Solution:

Write 3-5 short paragraphs: what's inside, key features, compatibility (URP/HDRP/Built-in), and use cases.

Too few preview images

Impact:

Shoppers can't judge quality or scope at a glance.

Solution:

Upload a clean cover plus gallery shots: overview, close-ups, wireframe/UVs (if relevant), variants, and one in-engine screenshot.

No or weak tagging

Impact:

Reduced discoverability in search and browse filters.

Solution:

Use 8-12 relevant tags mixing type (Props, Tools), style (Low Poly, Realistic), genre (RPG, Sci-Fi), and pipeline (PBR, URP, HDRP).

Stale or unmaintained listing

Impact:

Signals risk to buyers and hurts search placement.

Solution:

Refresh the page with a small update: new screenshots, supported versions, and a short changelog entry.

Misaligned pricing

Impact:

Overpriced items stall; free items without a roadmap fail to convert to paid.

Solution:

Anchor near category norms and justify value with scope, modularity, and support. Use launch discounts or tiered editions.

Vague titles

Impact:

Hard to compare against similar packs; lower click-through.

Solution:

Combine type, theme, and scale (e.g., “RPG Mining Props - 120+ PBR Assets, URP/HDRP”).

Ready to Optimize Your 3D/Characters/Animals Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
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3D/Characters/Animals Optimization Guide | Best Practices for Publishers