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Unity Asset Store Optimization

Audio/Sound FX/Foley Asset Listing Optimization Guide

Guidelines for creating standout Audio/Sound FX/Foley assets on the Unity Asset Store.

Market Size

Small - around 400 assets

Competition Level

Lower competition - good presentation can stand out quickly.

Average Price

Around $15

Title Optimization

Your title is the first thing buyers see

Optimal Length
12-63 characters (2-10 words)

Best Practices:

  • Lead with the asset type and theme; put important keywords early.
  • Mention scale honestly (counts, variants) when it strengthens value.
  • Keep titles readable; avoid filler and ALL CAPS.
  • Use title case and avoid duplicate words.
  • Add the main use case if space allows (e.g., RPG, mobile, HDRP).
Good Examples
  • Complete Prop And Item Sounds
  • Game Breakables
  • Handwriting Foley
  • Essential Footsteps Sound Effects Pack
Bad Examples
  • Earth Materials SFX (Standard Pack)
  • Creaks and Bends
  • Glass Effects 1

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
60-80 words (2 short paragraphs + bullets)

Recommended Structure:

  1. 1Intro: what it is, who it's for, and key benefits.
  2. 2Bullets: counts, formats, variants, and organization.
  3. 3Compatibility: Unity versions, pipelines, and integrations.
  4. 4Performance & workflow: LODs/rigs/shaders or usage tips.
  5. 5Support & updates: contact, changelog, and roadmap note.

Writing Tips:

  • Open with what's included and who it's for.
  • List counts, formats, and variants in bullets for fast scanning.
  • Call out pipeline/compatibility and any integrations.
  • Explain performance/optimization choices in plain English.
  • End with support info and update policy.

Example Description Template:

A polished, production-ready asset pack designed for quick integration. Includes organized content, clear documentation, and helpful examples.

Optimized for performance and compatible with standard Unity workflows.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
6-10 images

Requirements:

  • Show breadth (collages or grids) and depth (close-ups/orthos).
  • Demonstrate real usage in a scene or UI mockup.
  • Ensure consistent lighting, framing, and typography on overlays.

Pro Tips:

  • Lead with your strongest collage or hero render.
  • Include 1-2 in-context shots to show real usage.
  • Use consistent backgrounds and typography for overlays.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
8-12 relevant tags

Common Tags for Audio/Sound FX/Foley:

SFXsound effectssoundfoleyfootstepsfoley sound effectsfootstep sound packfoley soundsGamemetal

Tagging Tips:

  • Mix generic (type) with style/genre and use-case tags.
  • Avoid near-duplicates and keep casing consistent.
  • Reflect what's inside; don't overreach.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • game breakables
  • need break
  • sound effects
  • designed game
  • footsteps sound
  • footstep sounds
  • breakables you
  • you need

Secondary Keywords:

  • sound effects
  • effects pack
  • sound effects pack
  • pack set
  • effects pack set
  • effects collection
  • sound effects collection
  • footstep sound
  • foley sound
  • foley flux
Keyword Strategy Tips
  • Use primary keywords in the first 120 characters of the description.
  • Reinforce in image captions or section headings.
  • Avoid keyword stuffing—keep language natural.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
$4.99-$89 typical
  • Price to match content depth, polish, and support quality.
  • Use launch promos to gather early reviews and momentum.
  • Bundle complementary packs to raise average order value.

Real-World Success Examples

Learn from top-performing assets in this category

Complete Prop And Item Sounds
by Levi Vilas Boas

Why This Asset Succeeds:

  • Includes a video to show the asset in context.
  • Healthy tag mix covering type, style, and use cases.
  • Concise description that explains scope and fit.
  • Price aligns with perceived scope and quality.

Title Length

29 chars

Description

108 words

Images

1

Tags

10

Tags Used:

game mapprop soundfoleySound FXfoley sound effectssound packobject interactionPropsgame itemsitem sounds
Game Breakables
by Epic Sounds and FX

Why This Asset Succeeds:

  • Includes a video to show the asset in context.
  • Healthy tag mix covering type, style, and use cases.
  • Concise description that explains scope and fit.
  • Price aligns with perceived scope and quality.

Title Length

15 chars

Description

154 words

Images

1

Tags

14

Tags Used:

crashbreakMagicImpactExplosionmetalsound effectsIceparticlesdebrisGameimpactsFantasyshatter
Handwriting Foley
by SilverPlatter Audio

Why This Asset Succeeds:

  • Robust previews that build confidence.
  • Includes a video to show the asset in context.
  • Healthy tag mix covering type, style, and use cases.
  • Concise description that explains scope and fit.

Title Length

17 chars

Description

199 words

Images

11

Tags

15

Tags Used:

etching sfxeraser Foleydrawing sfxColoring Foleypencil Foleyfoleycoloring sfxwriting sfxmarker Foleyscribble sfxpen sfxeraser sfxwriting Foleydrawing Foleymarker sfx
Essential Footsteps Sound Effects Pack
by WOW Sound

Why This Asset Succeeds:

  • Clear, scannable title with strong keywords.
  • Includes a video to show the asset in context.
  • Concise description that explains scope and fit.
  • Price aligns with perceived scope and quality.

Title Length

38 chars

Description

158 words

Images

1

Tags

7

Tags Used:

SFXfootstep sound packfootsteps sound fxsound effectsgrass footstepsfootsteps soundsfoley sound effects
Toon Footsteps Sound FX - Ultimate Collection Bundle
by Fly Studios Games LTD

Why This Asset Succeeds:

  • Clear, scannable title with strong keywords.
  • Includes a video to show the asset in context.
  • Healthy tag mix covering type, style, and use cases.
  • Concise description that explains scope and fit.

Title Length

52 chars

Description

180 words

Images

2

Tags

11

Tags Used:

soundfootstep sound pack2Dsound effectsHigh quality3DGameSFXCartoon stylefootstepsreloading sound

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Vague or generic titles

Impact:

Hurts search visibility and trust.

Solution:

Combine asset type + theme + scope (e.g., “Stylized Pine Trees - 60 Prefabs, LODs”).

Thin or missing descriptions

Impact:

Buyers cannot verify scope, formats, or compatibility.

Solution:

Write 2 short paragraphs + bullets covering counts, formats, pipelines, and support.

Too few preview images

Impact:

Low confidence in quality and variety.

Solution:

Show 8-12 images including close-ups and in-context shots.

Weak or repeated tags

Impact:

Harder to find and rank for relevant queries.

Solution:

Use 8-12 varied tags mixing type, genre/style, and use case; avoid duplicates.

Misaligned pricing

Impact:

Over/under-pricing reduces conversions or leaves money on the table.

Solution:

Match price to content depth and polish; consider bundles and promos.

Ready to Optimize Your Audio/Sound FX/Foley Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
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Audio/Sound FX/Foley Optimization Guide | Best Practices for Publishers