Unity Asset Store Optimization

3D/Props Asset Listing Optimization Guide

Guidelines for publishing standout assets in the 3D/Props category on the Unity Asset Store.

Market Size

Large - more than 3000 assets in category

Competition Level

High competition - many similar assets available

Average Price

Around $14

Title Optimization

Your title is the first thing buyers see

Optimal Length

40-60 characters (6-10 words)

Best Practices:

Lead with asset type + theme (e.g., “Stylized Dungeon Props”).
Add scale or count if impressive (e.g., “300+ Models”).
Include pipeline or style keywords (Low Poly, PBR, URP/HDRP) only if relevant.
Avoid filler words and all‑caps; keep it scannable.

Good Examples

Modular Wooden Buildings (Modular House, Houses, Modular Building)
Stylized Fantasy Interiors - Low Poly 3D Props Pack
Darkline Props 4: Fences, Walls, Bridges, and Tunnels
Medieval Punishment & Torture - Props Pack
Ultimate Crafting Stations Pack - Stylized - Low Poly - 100% Modular

Bad Examples

Survival Tent
Dinosaurs Collection
Luggage Pack

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length

120-200 words (3-5 short paragraphs)

Recommended Structure:

1Lead: one‑sentence value proposition for the target genre or use case.
2What's inside: counts, variants, formats, LODs, textures, and poly ranges.
3Compatibility: pipelines (URP/HDRP/Built‑in), render scale, and platforms.
4Use cases: concrete scenarios (RPG interiors, survival crafting, racing).
5Support & updates: versioning, roadmap, and links to docs or demos.

Writing Tips:

Front‑load keywords buyers search for; keep sentences short.
Break up text with bullets; avoid walls of text.
Name the pipelines you tested and Unity versions.
Invite feedback and list future additions if you plan updates.

Example Description Template:

Build faster with a focused pack of game‑ready assets. You'll get modular pieces, clean UVs, and optimized LODs designed for smooth performance. Textures are PBR and compatible with URP/HDRP. Perfect for 3D/Props projects like RPGs, survival, and adventure—drop in and go.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count

6-12 images

Requirements:

Cover image with clean composition and readable title overlay.
At least one in‑engine screenshot at gameplay camera angle.
Close‑ups showing material quality and texel density.
Optional: short video or GIF showcasing variations or interactivity.

Pro Tips:

Use neutral lighting and consistent backgrounds across shots.
Add a slide with included contents or a collage of key items.
Show scale with a human/vehicle reference if relevant.

Tags & Keywords Strategy

Maximize discoverability through search

Tags

9-13 relevant tags

Common Tags for 3D/Props:

PropslowpolyPBRStylizedFantasyRealistic3DLow PolyEnvironmentMedievalPropssurvival

Tagging Tips:

Mix type, style, genre, and pipeline tags for broader reach.
Avoid duplicates or overly generic tags that add no signal.
Keep tags consistent with screenshots and description.

Keywords

For SEO and Asset Store search optimization

Primary Keywords:

low poly
props pack
ultimate futuristic
futuristic props
ultimate futuristic props
modular wooden
wooden buildings
stylized fantasy
fantasy interiors
interiors low

Secondary Keywords:

low poly
aaa quality
package made
made pbr
pbr pipeline
pipeline well
well suited
suited both
both aaa
quality projects

Keyword Strategy Tips

Repeat 2-3 primary keywords naturally in the first 2-3 sentences.
Use secondary keywords as variations in bullets and image alt text.
Do not keyword‑stuff; favor clarity over repetition.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range

Most assets fall around $9.99; healthy range $6.99-$15.98

Anchor near the category's common price band; justify higher tiers with scope (count, variants, modularity).
Launch with a small discount to drive early reviews, then return to list price.
Consider a free lite pack to grow wishlists and upsell the full version.

Real-World Success Examples

Learn from top-performing assets in this category

Modular Wooden Buildings (Modular House, Houses, Modular Building)

by Hivemind

Why This Asset Succeeds:

Clear, keyword-rich title that explains the purpose.
Strong visuals (18 images + 1 video).
Description highlights use cases and compatibility.
Price aligns with content scale and audience.

Title Length

66 chars

Description

180 words

Images

Tags

Tags Used:

structurePropsWoodenBuildingssurvivalInteriorFenceENVRONMENTplankgothicMedievalHouseModularFantasyenterable

Stylized Fantasy Interiors - Low Poly 3D Props Pack

by 3D-Disco

Why This Asset Succeeds:

Clear, keyword-rich title that explains the purpose.
Strong visuals (31 images + 8 videos).
Description highlights use cases and compatibility.
Price aligns with content scale and audience.

Title Length

51 chars

Description

175 words

Images

Tags

Tags Used:

low poly dungeon assetsfantasy props collectionlow poly fantasy assetsmodular fantasy interiorslow poly fantasy propsgame ready fantasy assetsgame ready fantasy propslow poly rpg assetsdungeon decorationsadventure game assetsfantasy props packfantasy assets packgame ready castle propsgame ready rpg propsCastle Furniture

Darkline Props 4: Fences, Walls, Bridges, and Tunnels

by StockLancer

Why This Asset Succeeds:

Clear, keyword-rich title that explains the purpose.
Strong visuals (17 images + 1 video).
Description highlights use cases and compatibility.
Price aligns with content scale and audience.

Title Length

53 chars

Description

196 words

Images

Tags

Tags Used:

LinesplinedarkShaderURPFencesTunnelgrowthModularpropbridgewallHDRParea

Medieval Punishment & Torture - Props Pack

by 3DShapes

Why This Asset Succeeds:

Clear, keyword-rich title that explains the purpose.
Strong visuals (16 images + 2 videos).
Description highlights use cases and compatibility.
Price aligns with content scale and audience.

Title Length

42 chars

Description

115 words

Images

Tags

Tags Used:

torturetorture devicesExteriorprisioner propspunishmentMedievalRealisticInquisitionHorrorPropsexecutionlowpolyRPGPBRInterior

Ultimate Crafting Stations Pack - Stylized - Low Poly - 100% Modular

by One Potato Kingdom Studio

Why This Asset Succeeds:

Clear, keyword-rich title that explains the purpose.
Strong visuals (12 images + 2 videos).
Description highlights use cases and compatibility.
Price aligns with content scale and audience.

Title Length

68 chars

Description

159 words

Images

Tags

Tags Used:

CraftingStylizedPropsModularLow Polygame assetsworkbench3D ModelsAlchemyenviromentsurvivalBlacksmithFantasyRPGCrafting Station

Ultimate Futuristic Props Bundle - Sci-Fi Pack Vol. 3

by Friday Night Studio

Why This Asset Succeeds:

Clear, keyword-rich title that explains the purpose.
Strong visuals (25 images + 1 video).
Description highlights use cases and compatibility.
Price aligns with content scale and audience.

Title Length

53 chars

Description

89 words

Images

Tags

Tags Used:

sci fiScifiPackSci-FiFutureUltimatePropssciscifi propspropfiFuturisticfuturismFurniturebundle

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Missing or very short description

Impact:

Buyers can't evaluate fit, which lowers conversions and search ranking.

Solution:

Write 3-5 short paragraphs: what's inside, key features, compatibility (URP/HDRP/Built‑in), and use cases.

Too few preview images

Impact:

Shoppers can't judge quality or scope at a glance.

Solution:

Upload a clean cover plus gallery shots: overview, close-ups, wireframe/UVs (if relevant), variants, and one in‑engine screenshot.

No or weak tagging

Impact:

Reduced discoverability in search and browse filters.

Solution:

Use 8-12 relevant tags mixing type (Props, Tools), style (Low Poly, Realistic), genre (RPG, Sci‑Fi), and pipeline (PBR, URP, HDRP).

Stale or unmaintained listing

Impact:

Signals risk to buyers and hurts search placement.

Solution:

Refresh the page with a small update: new screenshots, supported versions, and a short changelog entry.

Misaligned pricing

Impact:

Overpriced items stall; free items without a roadmap fail to convert to paid.

Solution:

Anchor near category norms and justify value with scope, modularity, and support. Use launch discounts or tiered editions.

Vague titles

Impact:

Hard to compare against similar packs; lower click‑through.

Solution:

Combine type, theme, and scale (e.g., “RPG Mining Props - 120+ PBR Assets, URP/HDRP”).

Ready to Optimize Your 3D/Props Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization

3D/Props Asset Listing Optimization Guide

Title Optimization

Best Practices:

Description Optimization

Recommended Structure:

Writing Tips:

Example Description Template:

Image & Screenshot Guidelines

Requirements:

Pro Tips:

Tags & Keywords Strategy

Common Tags for 3D/Props:

Tagging Tips:

Primary Keywords:

Secondary Keywords:

Pricing Strategy

Real-World Success Examples

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Common Mistakes to Avoid

Ready to Optimize Your 3D/Props Assets?

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