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Unity Asset Store Optimization

Tools/Physics Asset Listing Optimization Guide

Guidelines for creating standout Tools/Physics assets on the Unity Asset Store.

Market Size

Small-Medium - a few hundred assets

Competition Level

Moderate competition - strong previews and keywords help

Average Price

Around $25.0

Title Optimization

Your title is the first thing buyers see

Optimal Length
20-34 characters (3-5 words)

Best Practices:

  • Put the asset type and the main benefit in the first 40 characters.
  • Avoid internal versioning or vague adjectives.
  • Keep it specific and scannable.
  • Front-load primary keywords and the asset type.
  • Avoid filler words like 'Ultimate' unless you can prove scope.
  • Use Title Case for readability.
Good Examples
  • RaycastPro
  • Physics Character Controller
  • Physics Hand
  • NWH Vehicle Physics 2
  • Text Physics
Bad Examples
  • Spawn_Random_Items Tool
  • Slow Mo - Time Control
  • VR Cutting

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
120-250 words

Recommended Structure:

  1. 1What it is and who it's for.
  2. 2What's included (with counts).
  3. 3Compatibility and requirements.
  4. 4Usage examples or demo scenes.
  5. 5Support and updates.

Writing Tips:

  • Explain exactly what's included with counts, formats, and variations.
  • State supported pipelines/Unity versions and any requirements.
  • Add 2-4 concrete use cases so buyers can picture fit.
  • Link to a demo scene or quickstart steps.
  • Keep paragraphs short and scannable.

Example Description Template:

Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
4-8 images

Requirements:

  • One clean hero image.
  • Detail views of key features.
  • In-engine screenshots.
  • Optional short video.

Pro Tips:

  • Lead with a clean hero that summarizes the value.
  • Use consistent framing and typography across images.
  • Include at least one real in-engine screenshot (or audio waveform sampler for music).
  • Avoid busy collages—keep each image focused on one idea.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
8-12 relevant tags

Common Tags for Tools/Physics:

PhysicsVehicleCarvehicle physicsSimulationController3Dcar controllervehicle controllerTool

Tagging Tips:

  • Mix generic discovery tags with specific ones that describe content or workflow.
  • Match pipelines and formats (URP/HDRP, PBR, WAV/OGG) where applicable.
  • Avoid repeating the same word with different casing.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • water physics
  • dynamic water
  • dynamic water physics
  • character controller
  • controller physics
  • physics based
  • vehicle physics
  • physics character
  • physics hand
  • nwh vehicle

Secondary Keywords:

  • character controller
  • car controller
  • first person
  • vehicle physics
  • easy use
  • physics based
  • vehicle controller
  • person controller
  • real time
  • your own
Keyword Strategy Tips
  • Use primary keywords in the first 40 characters of your title.
  • Repeat key phrases naturally in the first 2-3 lines of the description.
  • Align tags with the same language to reinforce search relevance.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
$4.99-$499.99
  • Anchor price to scope and clarity of value (counts, variants, support).
  • Offer a free lite/demo to drive traffic without underpricing the main pack.
  • Consider bundles or upgrade paths as your catalog grows.
  • Participate in seasonal sales with clear before/after pricing.

Real-World Success Examples

Learn from top-performing assets in this category

RaycastPro
by Philosophers

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.
  • Includes a video or audio preview for quick evaluation.

Title Length

10 chars

Description

173 words

Images

6

Tags

13

Tags Used:

LinetoolkitVisual raycastRaycastPhysicsraysensorBulletToolUtilitygamekitAI
Physics Character Controller
by nappin

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video or audio preview for quick evaluation.

Title Length

28 chars

Description

173 words

Images

19

Tags

8

Tags Used:

RigidbodyCharacterPhysicsEasyTools3DControllerPlatformer
Physics Hand
by Intuitive Gaming Solutions

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.
  • Includes a video or audio preview for quick evaluation.

Title Length

12 chars

Description

188 words

Images

5

Tags

15

Tags Used:

RealposehysicshandVRconformforcePhysicshandsRealisticforce-basedRigidbody
NWH Vehicle Physics 2
by NWH Coding

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video or audio preview for quick evaluation.

Title Length

21 chars

Description

139 words

Images

19

Tags

14

Tags Used:

vehicle physicscar physicscar controllerRacingControllerVehiclePhysicsTruckCarSimulationmotorcycleRacing Game
Text Physics
by URocks!

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.
  • Includes a video or audio preview for quick evaluation.

Title Length

12 chars

Description

193 words

Images

7

Tags

15

Tags Used:

2Dshattertextmeshprodynamic textTextColliderkineticTypographyDestructibleInteractive TextPhysicsFont

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Thin or missing description

Impact:

Buyers can't tell what's included or if it fits their project, so they bounce.

Solution:

Write 120-250 words covering what it is, what's included (counts, formats), compatibility, and practical examples.

Too few or generic preview images

Impact:

Low confidence and poor discoverability on category pages.

Solution:

Show 6-10 images: hero shots, close-ups, real in-engine views, and a simple infographic of what's included.

Missing or irrelevant tags

Impact:

Search and category filters won't surface your asset to the right audience.

Solution:

Add 8-12 relevant tags matching genre, pipeline, resolution, and use cases.

Outdated listing with no recent updates

Impact:

Signals poor maintenance and may break on newer Unity versions/pipelines.

Solution:

Ship a small update (URP/HDRP notes, demo scene refresh) and highlight the new support in the changelog.

Underpricing that undermines quality

Impact:

Very low prices can imply low quality and reduce trust.

Solution:

Price fairly for the content and include a free lite sample instead of discounting the main pack.

Ready to Optimize Your Tools/Physics Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
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Tools/Physics Optimization Guide | Best Practices for Publishers