Unity Asset Store Optimization

3D/Environments/Dungeons Asset Listing Optimization Guide

Guidelines for creating standout 3D/Environments/Dungeons assets on the Unity Asset Store.

Market Size

Small - around 422 assets

Competition Level

Lower competition - good presentation can stand out quickly.

Average Price

Around $29

Title Optimization

Your title is the first thing buyers see

Optimal Length

12-79 characters (2-13 words)

Best Practices:

Lead with the asset type and theme; put important keywords early.
Mention scale honestly (counts, variants) when it strengthens value.
Keep titles readable; avoid filler and ALL CAPS.
Use title case and avoid duplicate words.
Add the main use case if space allows (e.g., RPG, mobile, HDRP).

Good Examples

Dungeon Vol 1: Modular Pack
Deadly Dungeon - Infernal
Retro Dungeons : Modular Dungeons SUPER BUNDLE
POLY STYLE - Multistory Fantasy Dungeons
Retro Dungeons: The Maze - Modular Labyrinth Kit for Top-Down Pixel RPGs

Bad Examples

Block Creator LITE
Dungeon Deco Set - Proto Series
Dwarven Statue

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length

60-80 words (2 short paragraphs + bullets)

Recommended Structure:

1Intro: what it is, who it's for, and key benefits.
2Modularity: grid size, snapping, tiles, and kit organization.
3Environment fit: biomes, seasons, and LODs/wind support.
4Bullets: counts, formats, variants, and organization.
5Compatibility: Unity versions, pipelines, and integrations.
6Performance & workflow: LODs/rigs/shaders or usage tips.
7Support & updates: contact, changelog, and roadmap note.

Writing Tips:

Open with what's included and who it's for.
List counts, formats, and variants in bullets for fast scanning.
Call out pipeline/compatibility and any integrations.
Explain performance/optimization choices in plain English.
End with support info and update policy.

Example Description Template:

A modular dungeon kit for fast, atmospheric level design. Includes rooms, corridors, props, and traps with clean pivots and grid snapping.

Optimized meshes, LODs where applicable, and demo scenes for quick iteration. Great for RPG, roguelike, and action titles.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count

8-12 images

Requirements:

Show breadth (collages or grids) and depth (close-ups/orthos).
Demonstrate real usage in a scene or UI mockup.
Ensure consistent lighting, framing, and typography on overlays.

Pro Tips:

Lead with your strongest collage or hero render.
Include 1-2 in-context shots to show real usage.
Use consistent backgrounds and typography for overlays.
Show LOD transitions and wind/motion if applicable.
Include performance-focused shots (batches, draw calls context).
Show modularity and snapping clearly.
Include lighting variations (torchlight, cold, colored).

Tags & Keywords Strategy

Maximize discoverability through search

Tags

8-12 relevant tags

Common Tags for 3D/Environments/Dungeons:

dungeonFantasyEnvironmentModularlowpoly3DRPGMedievalStylizedProps

Tagging Tips:

Mix generic (type) with style/genre and use-case tags.
Avoid near-duplicates and keep casing consistent.
Reflect what's inside; don't overreach.

Keywords

For SEO and Asset Store search optimization

Primary Keywords:

deadly dungeon
deadly dungeons
retro dungeons
multistory fantasy
fantasy dungeons
dungeon traps
multistory fantasy dungeons
dungeon vol

Secondary Keywords:

low poly
dungeon pack
modular dungeon
top down
poly dungeon
low poly dungeon
asset pack
stylized dungeon
dungeon modular
dungeon kit

Keyword Strategy Tips

Use primary keywords in the first 120 characters of the description.
Reinforce in image captions or section headings.
Avoid keyword stuffing—keep language natural.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range

$4.99-$249.99 typical

Show modularity, grid size, and tile count to justify mid-tier pricing.
Large, optimized libraries with LODs can command mid-to-high tiers.
Price to match content depth, polish, and support quality.
Use launch promos to gather early reviews and momentum.
Bundle complementary packs to raise average order value.

Real-World Success Examples

Learn from top-performing assets in this category

Dungeon Vol 1: Modular Pack

by Inside Out Art

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

27 chars

Description

189 words

Images

Tags

Tags Used:

URP3DDungeonsGameStylizedhand paintedFantasylowpolyPBRRPGEnvironmentModular

Deadly Dungeon - Infernal

by Runemark Studio

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

25 chars

Description

140 words

Images

Tags

Tags Used:

infernaltorturedemonicslaveevilDevilvulcanoMedievalHellvillainsdungeonFantasydungeon tilesdemon

Retro Dungeons : Modular Dungeons SUPER BUNDLE

by Zerin Labs

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

46 chars

Description

123 words

Images

Tags

Tags Used:

FantasySnapModularPixel ArtretrolowpolyRPGCartoonPolygonEnvironmentStylizedpsxnintendozeldadungeon

POLY STYLE - Multistory Fantasy Dungeons

by Batata Studio

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

40 chars

Description

199 words

Images

Tags

Tags Used:

Low Polypoly style3DPolygonCartoonDungeonsModelStylizeddungeonFantasylowpolyPBRModular environmentEnvironmentModular

Retro Dungeons: The Maze - Modular Labyrinth Kit for Top-Down Pixel RPGs

by Zerin Labs

Why This Asset Succeeds:

Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

72 chars

Description

178 words

Images

Tags

Tags Used:

lowpolyEnvironmentModularGridFantasyMedievaldungeoncastlezeldaPolygonretroPS1psxMazenintendo

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Vague or generic titles

Impact:

Hurts search visibility and trust.

Solution:

Combine asset type + theme + scope (e.g., “Stylized Pine Trees - 60 Prefabs, LODs”).

Thin or missing descriptions

Impact:

Buyers cannot verify scope, formats, or compatibility.

Solution:

Write 2 short paragraphs + bullets covering counts, formats, pipelines, and support.

Too few preview images

Impact:

Low confidence in quality and variety.

Solution:

Show 8-12 images including close-ups and in-context shots.

Weak or repeated tags

Impact:

Harder to find and rank for relevant queries.

Solution:

Use 8-12 varied tags mixing type, genre/style, and use case; avoid duplicates.

Misaligned pricing

Impact:

Over/under-pricing reduces conversions or leaves money on the table.

Solution:

Match price to content depth and polish; consider bundles and promos.

Ready to Optimize Your 3D/Environments/Dungeons Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization

3D/Environments/Dungeons Asset Listing Optimization Guide

Title Optimization

Best Practices:

Description Optimization

Recommended Structure:

Writing Tips:

Example Description Template:

Image & Screenshot Guidelines

Requirements:

Pro Tips:

Tags & Keywords Strategy

Common Tags for 3D/Environments/Dungeons:

Tagging Tips:

Primary Keywords:

Secondary Keywords:

Pricing Strategy

Real-World Success Examples

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Common Mistakes to Avoid

Ready to Optimize Your 3D/Environments/Dungeons Assets?

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