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Unity Asset Store Optimization

Add-Ons/Services/Billing Asset Listing Optimization Guide

Guidelines for creating standout Add-Ons/Services/Billing assets on the Unity Asset Store.

Market Size

Very small - fewer than 100 assets

Competition Level

Lower competition - niche quality can stand out

Average Price

Around $42.0

Title Optimization

Your title is the first thing buyers see

Optimal Length
20-29 characters (3-4 words)

Best Practices:

  • Lead with capability and platform (e.g., 'IAP Billing for iOS/Android').
  • Name key features (subscriptions, receipt validation).
  • Avoid internal product names alone.
  • Front-load primary keywords and the asset type.
  • Avoid filler words like 'Ultimate' unless you can prove scope.
  • Use Title Case for readability.
Good Examples
  • UniPay - In App Purchase (IAP) Billing
  • License Manager Pro
  • OneSignal SDK
  • Simple PayPal Storefront
  • License Manager
Bad Examples
  • License Manager
  • IAPGUARD - In App Purchase (IAP) Receipt Validation
  • Game Jolt API

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
120-250 words

Recommended Structure:

  1. 1Who it's for and outcome (reduce churn, monetize).
  2. 2Key features and supported stores (Google Play, App Store, Steam).
  3. 3Integration steps and examples.
  4. 4Security/validation and server-side notes.
  5. 5Support, docs, and updates.

Writing Tips:

  • Explain exactly what's included with counts, formats, and variations.
  • State supported pipelines/Unity versions and any requirements.
  • Add 2-4 concrete use cases so buyers can picture fit.
  • Link to a demo scene or quickstart steps.
  • Keep paragraphs short and scannable.

Example Description Template:

Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
8-12 images

Requirements:

  • Editor setup and flow screenshots.
  • Sequence diagrams or UI mockups.
  • Short demo video of purchase flow.

Pro Tips:

  • Lead with a clean hero that summarizes the value.
  • Use consistent framing and typography across images.
  • Include at least one real in-engine screenshot.
  • Avoid busy collages—keep each image focused on one idea.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
8-12 relevant tags

Common Tags for Add-Ons/Services/Billing:

license managersubscriptionlicenseBillingIAPgoogle playapp storeProtectionPluginNetworking

Tagging Tips:

  • Mix generic discovery tags with specific ones that describe content or workflow.
  • Match pipelines and formats (URP/HDRP, PBR) where applicable.
  • Avoid repeating the same word with different casing.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • license manager
  • app purchase
  • purchase iap
  • your app
  • receipt validation
  • app purchase iap
  • unipay app
  • iap billing
  • billing add
  • add app

Secondary Keywords:

  • license manager
  • app purchase
  • purchase iap
  • your app
  • receipt validation
  • app purchase iap
  • manager license
  • manager complete
  • complete license
  • manager system
Keyword Strategy Tips
  • Use primary keywords in the first 40 characters of your title.
  • Repeat key phrases naturally in the first 2-3 lines of the description.
  • Align tags with the same language to reinforce search relevance.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
$4.99-$84.99
  • Anchor price to scope and clarity of value (counts, variants, support).
  • Offer a free lite/demo to drive traffic without underpricing the main pack.
  • Consider bundles or upgrade paths as your catalog grows.
  • Participate in seasonal sales with clear before/after pricing.

Real-World Success Examples

Learn from top-performing assets in this category

UniPay - In App Purchase (IAP) Billing
by FLOBUK

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Calls out pipeline or integration details to reduce uncertainty.
  • Includes a video preview for quick evaluation.

Title Length

38 chars

Description

44 words

Images

9

Tags

15

Tags Used:

productssubscriptionreceipt validationSteamshopPayPalcurrencyBillingIAPstorepaymentgoogle play
License Manager Pro
by Micheal Milton

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

19 chars

Description

112 words

Images

51

Tags

9

Tags Used:

DecriptionProtectionUIserial keyslicenseserialEncriptionlicense managerPlugins
OneSignal SDK
by OneSignal

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.

Title Length

13 chars

Description

140 words

Images

10

Tags

11

Tags Used:

freeAndroidIOSMobileretentionPush notificationmessagingemailmessagesmsMarketing
License Manager
by Micheal Milton

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

15 chars

Description

83 words

Images

14

Tags

5

Tags Used:

subscriptionlicense managerlicensePluginNetworking
IAPGUARD - In App Purchase (IAP) Receipt Validation
by FLOBUK

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.
  • Calls out pipeline or integration details to reduce uncertainty.

Title Length

51 chars

Description

47 words

Images

6

Tags

15

Tags Used:

Protectionapp storegoogle playUnity IAPserververificationDRMBillingvalidationIAPobfuscatorreceipts

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Thin or missing description

Impact:

Buyers can't tell what's included or if it fits their project, so they bounce.

Solution:

Write 120-250 words covering what it is, what's included (counts, formats), compatibility, and practical examples.

Missing or irrelevant tags

Impact:

Search and category filters won't surface your asset to the right audience.

Solution:

Add 8-12 relevant tags matching genre, pipeline, resolution, and use cases.

Underpricing that undermines quality

Impact:

Very low prices can imply low quality and reduce trust.

Solution:

Price fairly for the content and include a free lite sample instead of discounting the main pack.

Ready to Optimize Your Add-Ons/Services/Billing Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
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Add-Ons/Services/Billing Optimization Guide | Best Practices for Publishers