Unity Asset Store Optimization

VFX/Shaders Asset Listing Optimization Guide

Guidelines for creating standout VFX/Shaders assets on the Unity Asset Store.

Market Size

Large - around 2075 assets

Competition Level

High competition - strong previews and niche positioning are key.

Average Price

Around $18

Title Optimization

Your title is the first thing buyers see

Optimal Length

12-79 characters (2-13 words)

Best Practices:

Lead with the asset type and theme; put important keywords early.
Mention scale honestly (counts, variants) when it strengthens value.
Keep titles readable; avoid filler and ALL CAPS.
Use title case and avoid duplicate words.
Add the main use case if space allows (e.g., RPG, mobile, HDRP).

Good Examples

Ice World
Realistic Car Shaders - URP
Highlight Plus 2 - All in One Outline & Selection Effects
Toon Shaders Pro for URP
Fast Sky - Performant Procedural & Dynamic Sky Shader | Realistic & Stylized

Bad Examples

FadeShader
Fog of War
Stream Lighting Shaders

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length

60-80 words (2 short paragraphs + bullets)

Recommended Structure:

1Intro: what it is, who it's for, and key benefits.
2Bullets: counts, formats, variants, and organization.
3Compatibility: Unity versions, pipelines, and integrations.
4Performance & workflow: LODs/rigs/shaders or usage tips.
5Support & updates: contact, changelog, and roadmap note.

Writing Tips:

Open with what's included and who it's for.
List counts, formats, and variants in bullets for fast scanning.
Call out pipeline/compatibility and any integrations.
Explain performance/optimization choices in plain English.
End with support info and update policy.

Example Description Template:

A polished, production-ready asset pack designed for quick integration. Includes organized content, clear documentation, and helpful examples.

Optimized for performance and compatible with standard Unity workflows.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count

6-10 images

Requirements:

Show breadth (collages or grids) and depth (close-ups/orthos).
Demonstrate real usage in a scene or UI mockup.
Ensure consistent lighting, framing, and typography on overlays.

Pro Tips:

Lead with your strongest collage or hero render.
Include 1-2 in-context shots to show real usage.
Use consistent backgrounds and typography for overlays.

Tags & Keywords Strategy

Maximize discoverability through search

Tags

8-12 relevant tags

Common Tags for VFX/Shaders:

ShaderVFXURPEffectsStylizedPBRshadersWaterMobileShader Graph

Tagging Tips:

Mix generic (type) with style/genre and use-case tags.
Avoid near-duplicates and keep casing consistent.
Reflect what's inside; don't overreach.

Keywords

For SEO and Asset Store search optimization

Primary Keywords:

mobile devices
realistic car
car shaders
shaders urp
real time
highlight plus
cel shading
fast sky

Secondary Keywords:

gem shader
shader gem
shader gem shader
gem shader gem
shader pack
shader urp
your game
shader graph
water shader
toon shader

Keyword Strategy Tips

Use primary keywords in the first 120 characters of the description.
Reinforce in image captions or section headings.
Avoid keyword stuffing—keep language natural.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range

$4.99-$800 typical

Price to match content depth, polish, and support quality.
Use launch promos to gather early reviews and momentum.
Bundle complementary packs to raise average order value.

Real-World Success Examples

Learn from top-performing assets in this category

Ice World

by NatureManufacture

Why This Asset Succeeds:

Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

9 chars

Description

189 words

Images

Tags

Tags Used:

RealisticfloewintersnowGeNaGaialakeStylizedsuitePropsFrozenIceParallaxshadersfrost

Realistic Car Shaders - URP

by Skril Studio

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

27 chars

Description

181 words

Images

Tags

Tags Used:

URPRealtimeCarpearlescentPaintShaderreflectionchameleonRealisticHolographicshadersVehiclenext genmotorbikecarbon

Highlight Plus 2 - All in One Outline & Selection Effects

by Kronnect

Why This Asset Succeeds:

Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

57 chars

Description

190 words

Images

Tags

Tags Used:

selectURPoverlayhighlightselectionxrayImpactglowBloomx-rayoutlinesee througharea of effectTarget

Toon Shaders Pro for URP

by Daniel Ilett

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

24 chars

Description

119 words

Images

Tags

Tags Used:

forward+URPoutlinesdeferredToonrenderer featureforwardCel ShadingshadersShader Graph

Fast Sky - Performant Procedural & Dynamic Sky Shader | Realistic & Stylized

by Norex Studios

Why This Asset Succeeds:

Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.
Price aligns with perceived scope and quality.

Title Length

76 chars

Description

195 words

Images

Tags

Tags Used:

SkyboxStylized skyoutdoorscloudsatmospherenight skycloudscapeDay Night cycleShaderrayvolumetric cloudsdaytimedynamic skySkySkyboxes

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Vague or generic titles

Impact:

Hurts search visibility and trust.

Solution:

Combine asset type + theme + scope (e.g., “Stylized Pine Trees - 60 Prefabs, LODs”).

Thin or missing descriptions

Impact:

Buyers cannot verify scope, formats, or compatibility.

Solution:

Write 2 short paragraphs + bullets covering counts, formats, pipelines, and support.

Too few preview images

Impact:

Low confidence in quality and variety.

Solution:

Show 8-12 images including close-ups and in-context shots.

Weak or repeated tags

Impact:

Harder to find and rank for relevant queries.

Solution:

Use 8-12 varied tags mixing type, genre/style, and use case; avoid duplicates.

Misaligned pricing

Impact:

Over/under-pricing reduces conversions or leaves money on the table.

Solution:

Match price to content depth and polish; consider bundles and promos.

Ready to Optimize Your VFX/Shaders Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization

VFX/Shaders Asset Listing Optimization Guide

Title Optimization

Best Practices:

Description Optimization

Recommended Structure:

Writing Tips:

Example Description Template:

Image & Screenshot Guidelines

Requirements:

Pro Tips:

Tags & Keywords Strategy

Common Tags for VFX/Shaders:

Tagging Tips:

Primary Keywords:

Secondary Keywords:

Pricing Strategy

Real-World Success Examples

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Common Mistakes to Avoid

Ready to Optimize Your VFX/Shaders Assets?

Asset Nudge