Unity Asset Store Optimization

2D/Textures & Materials Asset Listing Optimization Guide

Guidelines for creating standout 2D/Textures & Materials assets on the Unity Asset Store.

Market Size

Huge - over 2000 assets in category

Competition Level

High competition - many similar tools available

Average Price

Around $17.0

Title Optimization

Your title is the first thing buyers see

Optimal Length

21-42 characters (3-6 words)

Best Practices:

State the surface type and theme early (e.g., 'Hand-Painted Cobblestone').
Include resolution and pipeline when relevant (e.g., '2K, PBR, URP/HDRP').
Avoid version numbers in the title; put them in the description.
Front-load primary keywords and the asset type.
Avoid filler words like 'Ultimate' unless you can prove scope.
Use Title Case for readability.

Good Examples

Scifi Cyber Shader's for Props
ProtoGrid - Customizable Grid for Blockout (Full Support)
Customizable SciFi Holo Interface
AAA Alien Worlds
Metal Surfaces - 8K Texture Pack

Bad Examples

PBR HD Mosaic Tiles - Granite 01
MMG RandomTen
Bubble Shooter

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length

120-250 words

Recommended Structure:

1What it is and best-fit genres (1-2 sentences).
2What's included with counts and resolutions.
3Pipelines and Unity versions supported.
4Usage tips and performance notes.
5Support, updates, and licensing notes.

Writing Tips:

Explain exactly what's included with counts, formats, and variations.
State supported pipelines/Unity versions and any requirements.
Add 2-4 concrete use cases so buyers can picture fit.
Link to a demo scene or quickstart steps.
Keep paragraphs short and scannable.

Example Description Template:

Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count

6-10 images

Requirements:

At least one clean hero image that summarizes the set.
Close-ups showing tiling quality and PBR maps.
In-engine screenshots with lighting.
Optional: a short video or GIF showing material variety.

Pro Tips:

Lead with a clean hero that summarizes the value.
Use consistent framing and typography across images.
Include at least one real in-engine screenshot.
Avoid busy collages—keep each image focused on one idea.

Tags & Keywords Strategy

Maximize discoverability through search

Tags

8-12 relevant tags

Common Tags for 2D/Textures & Materials:

MaterialTextureStylized2DPBRhand paintedtexturesglowground2D Assets

Tagging Tips:

Mix generic discovery tags (e.g., 'Environment') with specific ones that describe content or workflow.
Match pipelines and formats (URP/HDRP, PBR) where applicable.
Avoid repeating the same word with different casing.

Keywords

For SEO and Asset Store search optimization

Primary Keywords:

metal surfaces
modular underground
underground tunnels
modular underground tunnels
surfaces texture
texture pack
pack high
high res
res pbr
pbr textures

Secondary Keywords:

over prefabs
prefabs unity
unity also
also includes
includes project
project all
all examples
examples included
included prepared
prepared better

Keyword Strategy Tips

Use primary keywords in the first 40 characters of your title.
Repeat key phrases naturally in the first 2-3 lines of the description.
Align tags with the same language to reinforce search relevance.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range

$4.99-$200

Anchor price to scope and clarity of value (counts, variants, support).
Offer a free lite/demo to drive traffic without underpricing the main pack.
Consider bundles or upgrade paths as your catalog grows.
Participate in seasonal sales with clear before/after pricing.

Real-World Success Examples

Learn from top-performing assets in this category

Scifi Cyber Shader's for Props

by SR Studios Kerala

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Concise description that highlights what's included and where it fits.
Strong visuals with multiple in-engine screenshots.
Calls out pipeline or rendering details to reduce uncertainty.
Includes a video preview for quick evaluation.

Title Length

30 chars

Description

191 words

Images

Tags

Tags Used:

seamless textureShaderGraphtexture packFuturisticcyberMaterialScifiShaderAnimatedcyberpunkneon lightTileable

ProtoGrid - Customizable Grid for Blockout (Full Support)

by Dida - Martin R

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Concise description that highlights what's included and where it fits.
Strong visuals with multiple in-engine screenshots.
Includes a video preview for quick evaluation.

Title Length

57 chars

Description

150 words

Images

Tags

Tags Used:

DaniUVTileblockoutSnapWorldLevel DesignCustomizableToolPrototypeCheckersprobuilder

Customizable SciFi Holo Interface

by Excelsior Assets

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Concise description that highlights what's included and where it fits.
Strong visuals with multiple in-engine screenshots.
Includes a video preview for quick evaluation.

Title Length

33 chars

Description

168 words

Images

Tags

Tags Used:

InterfacecomputerScreenscifi ui

AAA Alien Worlds

by Spherica Emporium

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Concise description that highlights what's included and where it fits.
Strong visuals with multiple in-engine screenshots.
Calls out pipeline or rendering details to reduce uncertainty.
Includes a video preview for quick evaluation.

Title Length

16 chars

Description

163 words

Images

Tags

Tags Used:

Alien PlanetcosmosalienWorldPlanet Shadersolar systemRed planetRealisticspacespace shooterPlanetprocedural planets

Metal Surfaces - 8K Texture Pack

by Intrafire Studio

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Concise description that highlights what's included and where it fits.
Strong visuals with multiple in-engine screenshots.
Includes a video preview for quick evaluation.

Title Length

32 chars

Description

126 words

Images

Tags

Tags Used:

8192x8192high-qualityTexturegrate8kplatesteelarmormetal texturesmetal surfacesrustPBR

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Thin or missing description

Impact:

Buyers can't tell what's included or if it fits their project, so they bounce.

Solution:

Write 120-250 words covering what it is, what's included (counts, formats), compatibility, and practical examples.

Too few or generic preview images

Impact:

Low confidence and poor discoverability on category pages.

Solution:

Show 6-10 images: hero shots, close-ups, real in-engine views, and a simple infographic of what's included.

Missing or irrelevant tags

Impact:

Search and category filters won't surface your asset to the right audience.

Solution:

Add 8-12 relevant tags matching genre, pipeline, resolution, and use cases.

Outdated listing with no recent updates

Impact:

Signals poor maintenance and may break on newer Unity versions/pipelines.

Solution:

Ship a small update (URP/HDRP notes, demo scene refresh) and highlight the new support in the changelog.

Overpriced vs. perceived scope

Impact:

Shoppers compare quickly and skip assets that feel expensive for what they get.

Solution:

Align price with scope; add bundles or tiers and clarify value (counts, support, performance).

Underpricing that undermines quality

Impact:

Very low prices can imply low quality and reduce trust.

Solution:

Price fairly for the content and include a free lite sample instead of discounting the main pack.

Ready to Optimize Your 2D/Textures & Materials Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization

2D/Textures & Materials Asset Listing Optimization Guide

Title Optimization

Best Practices:

Description Optimization

Recommended Structure:

Writing Tips:

Example Description Template:

Image & Screenshot Guidelines

Requirements:

Pro Tips:

Tags & Keywords Strategy

Common Tags for 2D/Textures & Materials:

Tagging Tips:

Primary Keywords:

Secondary Keywords:

Pricing Strategy

Real-World Success Examples

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Common Mistakes to Avoid

Ready to Optimize Your 2D/Textures & Materials Assets?

Asset Nudge