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Unity Asset Store Optimization

Tools/Generative AI Asset Listing Optimization Guide

Guidelines for creating standout Tools/Generative AI assets on the Unity Asset Store.

Market Size

Very small - fewer than 100 assets

Competition Level

Lower competition - niche quality can stand out

Average Price

Around $34.0

Title Optimization

Your title is the first thing buyers see

Optimal Length
21-40 characters (3-6 words)

Best Practices:

  • Lead with the platform and outcome (e.g., 'GPT Dialogue Tools for Unity').
  • Call out key integrations (OpenAI, Whisper, ElevenLabs) if space allows.
  • Avoid buzzwords; focus on what it enables.
  • Front-load primary keywords and the asset type.
  • Avoid filler words like 'Ultimate' unless you can prove scope.
  • Use Title Case for readability.
Good Examples
  • Skybox AI Generator by Blockade Labs (Subscription)
  • AI Dev Kit Research Lab
  • AI Dev Kit Pro
Bad Examples
  • Commit Gen
  • Kindly - Simple image and text generation with AI
  • Builder Brain

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
120-250 words

Recommended Structure:

  1. 1Who it's for and the core value (1-2 sentences).
  2. 2Key features and supported services/APIs.
  3. 3Setup steps and editor workflow.
  4. 4Compatibility (Unity versions, platforms).
  5. 5Support policy and examples.

Writing Tips:

  • Explain exactly what's included with counts, formats, and variations.
  • State supported pipelines/Unity versions and any requirements.
  • Add 2-4 concrete use cases so buyers can picture fit.
  • Link to a demo scene or quickstart steps.
  • Keep paragraphs short and scannable.

Example Description Template:

Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
4-8 images

Requirements:

  • Editor UI screenshots and workflow diagrams.
  • Before/after clips or short tutorial video.
  • Clear feature list slides.

Pro Tips:

  • Lead with a clean hero that summarizes the value.
  • Use consistent framing and typography across images.
  • Include at least one real in-engine screenshot.
  • Avoid busy collages—keep each image focused on one idea.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
8-12 relevant tags

Common Tags for Tools/Generative AI:

AIGenerative AITTSartificial intelligencetext to speechDialogueChatGPTOpenAIVoicellm

Tagging Tips:

  • Mix generic discovery tags with specific ones that describe content or workflow.
  • Match pipelines and formats (URP/HDRP, PBR) where applicable.
  • Avoid repeating the same word with different casing.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • dev kit
  • all one
  • one toolkit
  • toolkit unity
  • unity connect
  • connect your
  • your projects
  • projects cutting
  • cutting edge
  • edge models

Secondary Keywords:

  • text speech
  • cross platform
  • into unity
  • cutting edge
  • editor tools
  • text voice
  • voice generation
  • dev kit
  • all one
  • one toolkit
Keyword Strategy Tips
  • Use primary keywords in the first 40 characters of your title.
  • Repeat key phrases naturally in the first 2-3 lines of the description.
  • Align tags with the same language to reinforce search relevance.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
$4.99-$120
  • Anchor price to scope and clarity of value (counts, variants, support).
  • Offer a free lite/demo to drive traffic without underpricing the main pack.
  • Consider bundles or upgrade paths as your catalog grows.
  • Participate in seasonal sales with clear before/after pricing.

Real-World Success Examples

Learn from top-performing assets in this category

Skybox AI Generator by Blockade Labs (Subscription)
by Blockade Labs

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Calls out pipeline or integration details to reduce uncertainty.
  • Includes a video preview for quick evaluation.

Title Length

51 chars

Description

181 words

Images

8

Tags

15

Tags Used:

backgroundsSkyboxart generator3d environmentskydomeDepth Mapai 3dHDRPAIai artGenerative AIHDR
AI Dev Kit Research Lab
by Glitch9 Inc.

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

23 chars

Description

170 words

Images

11

Tags

13

Tags Used:

llmClaudegenaipromptcode generationAI ToolAnthropicAIGenerative AIlarge language modelcomputer uselocal shell
AI Dev Kit Pro
by Glitch9 Inc.

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

14 chars

Description

170 words

Images

11

Tags

15

Tags Used:

AIOpen AIsound effectsSFXClaudeollamaElevenLabsllmsttgenaiGenerative AITTS
AI Interactive Novel - Tool for Novel, Narrative, TRPG, Character Creation
by DEVDUP

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.
  • Calls out pipeline or integration details to reduce uncertainty.
  • Includes a video preview for quick evaluation.

Title Length

74 chars

Description

158 words

Images

7

Tags

14

Tags Used:

narrativellmClaudeCharacterNovelgeminiconversationchatbotAIChatNPCtrpg
Quin AI Assistant ( Claude 3.7, Grok v3, DeepSeek R1 ) 15+ offline & online
by Inbora Studio

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Calls out pipeline or integration details to reduce uncertainty.
  • Includes a video preview for quick evaluation.

Title Length

75 chars

Description

177 words

Images

11

Tags

15

Tags Used:

Image GeneratorGPT NPC Systemnpc dialogueOpenAITranslator ToolGPT IntegrationQuest GeneratorScript GeneratorSpell CheckerAI Text ToolsAI assistantText Refiner

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Thin or missing description

Impact:

Buyers can't tell what's included or if it fits their project, so they bounce.

Solution:

Write 120-250 words covering what it is, what's included (counts, formats), compatibility, and practical examples.

Overpriced vs. perceived scope

Impact:

Shoppers compare quickly and skip assets that feel expensive for what they get.

Solution:

Align price with scope; add bundles or tiers and clarify value (counts, support, performance).

Underpricing that undermines quality

Impact:

Very low prices can imply low quality and reduce trust.

Solution:

Price fairly for the content and include a free lite sample instead of discounting the main pack.

Ready to Optimize Your Tools/Generative AI Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
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Tools/Generative AI Optimization Guide | Best Practices for Publishers