Unity Asset Store Optimization

3D/Characters/Humanoids Asset Listing Optimization Guide

Guidelines for creating standout 3D/Characters/Humanoids assets on the Unity Asset Store.

Market Size

Large - around 1725 assets

Competition Level

Moderate competition - differentiate with style, scale, or performance.

Average Price

Around $38

Title Optimization

Your title is the first thing buyers see

Optimal Length

12-80 characters (2-13 words)

Best Practices:

Lead with the asset type and theme; put important keywords early.
Mention scale honestly (counts, variants) when it strengthens value.
Keep titles readable; avoid filler and ALL CAPS.
Use title case and avoid duplicate words.
Add the main use case if space allows (e.g., RPG, mobile, HDRP).

Good Examples

Succubus Veyluna - Demon Sorceress
Cute Characters - Animated Low Poly 3D Models
Modular Zombie Male
Low Poly Animated People

Bad Examples

Low poy People - Soldiers
Casually Dressed Man
FantasyPackN2

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length

60-80 words (2 short paragraphs + bullets)

Recommended Structure:

1Intro: what it is, who it's for, and key benefits.
2Rigging & animation: rig type, blendshapes, animation sets.
3Bullets: counts, formats, variants, and organization.
4Compatibility: Unity versions, pipelines, and integrations.
5Performance & workflow: LODs/rigs/shaders or usage tips.
6Support & updates: contact, changelog, and roadmap note.

Writing Tips:

Open with what's included and who it's for.
List counts, formats, and variants in bullets for fast scanning.
Call out pipeline/compatibility and any integrations.
Explain performance/optimization choices in plain English.
End with support info and update policy.

Example Description Template:

Game-ready humanoid characters with modular parts, clean topology, and a humanoid rig. Includes animations, blendshapes (where noted), and prefab variants for fast setup.

Optimized materials and textures, LOD options, and clear documentation. Ideal for RPG, action, and survival projects.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count

8-12 images

Requirements:

Show breadth (collages or grids) and depth (close-ups/orthos).
Demonstrate real usage in a scene or UI mockup.
Ensure consistent lighting, framing, and typography on overlays.

Pro Tips:

Lead with your strongest collage or hero render.
Include 1-2 in-context shots to show real usage.
Use consistent backgrounds and typography for overlays.
Show rig, topology, and texture detail close-ups.
Demonstrate key animations or poses.

Tags & Keywords Strategy

Maximize discoverability through search

Tags

8-12 relevant tags

Common Tags for 3D/Characters/Humanoids:

CharacterlowpolyAnimatedFantasyhumanoidPBRMonsterHorrorStylizedRPG

Tagging Tips:

Mix generic (type) with style/genre and use-case tags.
Avoid near-duplicates and keep casing consistent.
Reflect what's inside; don't overreach.

Keywords

For SEO and Asset Store search optimization

Primary Keywords:

game ready
modular zombie
stylized modular
modular characters
characters vol
stylized modular characters
low poly
powerful customization

Secondary Keywords:

low poly
high quality
poly model
low poly model
redy game
character redy
pose low
pose low poly
character redy game
customization system

Keyword Strategy Tips

Use primary keywords in the first 120 characters of the description.
Reinforce in image captions or section headings.
Avoid keyword stuffing—keep language natural.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range

$4.99-$899.99 typical

Modular/rigged characters justify higher tiers; show animation sets.
Price to match content depth, polish, and support quality.
Use launch promos to gather early reviews and momentum.
Bundle complementary packs to raise average order value.

Real-World Success Examples

Learn from top-performing assets in this category

Succubus Veyluna - Demon Sorceress

by Dara Sol

Why This Asset Succeeds:

Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

34 chars

Description

159 words

Images

Tags

Tags Used:

asian japanese chinese koreangothic gothhuman humanoid personfantasy medievalvtube vtuber streamermage wizard sorceress magicianepic skeleton humanoid rigmmorpg rpg npcwitch shaman druidgirl woman women femalesuccubus demoncute anime beautiful prettymodular customizable characterhairstyle base body head

Cute Characters - Animated Low Poly 3D Models

by ithappy

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

45 chars

Description

158 words

Images

Tags

Tags Used:

cute charactersGame character assetsCharacter customization assetsCharacter clothing assetsCharacter creation toolAnimation-ready charactersInteractive characterithappy 3d modelGame-ready character modelsMixamo compatible modelsCharacter animation assetsHumanoid skeleton modelsLow Poly CharactersLow Poly Pack

Modular Zombie Male

by Studio New Punch

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

19 chars

Description

132 words

Images

Tags

Tags Used:

CustomizableCharacterHorrorMonsterbloodyModularZombieGhoulbody partsNPCRealisticenemylowpolyUndeaddismemberment

Low Poly Animated People

by polyperfect

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

24 chars

Description

137 words

Images

Tags

Tags Used:

HumanCharacterCharRigMixamoRiggedassetspolylowCitypeopleAnimatedlowpolylow-polynoai

Stylized Modular Characters Vol 1

by Firetoy Studios

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

33 chars

Description

163 words

Images

Tags

Tags Used:

Low PolyCharacterMale3DFemalepeopleCartoonStylizedcustomization3d characterlowpolycharacters creatorclothingHumanModular

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Vague or generic titles

Impact:

Hurts search visibility and trust.

Solution:

Combine asset type + theme + scope (e.g., “Stylized Pine Trees - 60 Prefabs, LODs”).

Thin or missing descriptions

Impact:

Buyers cannot verify scope, formats, or compatibility.

Solution:

Write 2 short paragraphs + bullets covering counts, formats, pipelines, and support.

Too few preview images

Impact:

Low confidence in quality and variety.

Solution:

Show 8-12 images including close-ups and in-context shots.

Weak or repeated tags

Impact:

Harder to find and rank for relevant queries.

Solution:

Use 8-12 varied tags mixing type, genre/style, and use case; avoid duplicates.

Misaligned pricing

Impact:

Over/under-pricing reduces conversions or leaves money on the table.

Solution:

Match price to content depth and polish; consider bundles and promos.

Ready to Optimize Your 3D/Characters/Humanoids Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization

3D/Characters/Humanoids Asset Listing Optimization Guide

Title Optimization

Best Practices:

Description Optimization

Recommended Structure:

Writing Tips:

Example Description Template:

Image & Screenshot Guidelines

Requirements:

Pro Tips:

Tags & Keywords Strategy

Common Tags for 3D/Characters/Humanoids:

Tagging Tips:

Primary Keywords:

Secondary Keywords:

Pricing Strategy

Real-World Success Examples

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Common Mistakes to Avoid

Ready to Optimize Your 3D/Characters/Humanoids Assets?

Asset Nudge