Unity Asset Store Optimization

2D/GUI/Icons Asset Listing Optimization Guide

Guidelines for creating standout 2D/GUI/Icons assets on the Unity Asset Store.

Market Size

Large - more than 3000 assets in category

Competition Level

High competition - strong previews and niche positioning are key.

Average Price

Around $11

Title Optimization

Your title is the first thing buyers see

Optimal Length

12-80 characters (2-13 words)

Best Practices:

Lead with the asset type and theme; put important keywords early.
Mention scale honestly (counts, variants) when it strengthens value.
Keep titles readable; avoid filler and ALL CAPS.
Use title case and avoid duplicate words.
Add the main use case if space allows (e.g., RPG, mobile, HDRP).

Good Examples

GUI Essential Kit
Low Poly Icon Pack
6680 Icons Neon & Flat & Glow
1000+ Character Avatar Icons Pack
Neon 2D Portraits

Bad Examples

TCG Card Template 1
UI Button Hover VFX
VIASS Skill Icon Effect Pack

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length

60-80 words (2 short paragraphs + bullets)

Recommended Structure:

1Intro: what it is, who it's for, and key benefits.
2Numbers that matter: total icons, resolutions, background options.
3Bullets: counts, formats, variants, and organization.
4Compatibility: Unity versions, pipelines, and integrations.
5Performance & workflow: LODs/rigs/shaders or usage tips.
6Support & updates: contact, changelog, and roadmap note.

Writing Tips:

Open with what's included and who it's for.
List counts, formats, and variants in bullets for fast scanning.
Call out pipeline/compatibility and any integrations.
Explain performance/optimization choices in plain English.
End with support info and update policy.

Example Description Template:

A clean, production-ready icon library for menus, inventories, skills, and achievements. Includes organized folders, transparent PNGs, and multiple styles for different genres.

You'll get high-resolution assets, sprite sheets, and simple integration with Unity UI. Commercial use allowed. Ongoing updates and responsive support.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count

6-10 images

Requirements:

Show breadth (collages or grids) and depth (close-ups/orthos).
Demonstrate real usage in a scene or UI mockup.
Ensure consistent lighting, framing, and typography on overlays.

Pro Tips:

Lead with your strongest collage or hero render.
Include 1-2 in-context shots to show real usage.
Use consistent backgrounds and typography for overlays.
Provide a clarity zoom to prove crisp edges at target size.

Tags & Keywords Strategy

Maximize discoverability through search

Tags

8-12 relevant tags

Common Tags for 2D/GUI/Icons:

iconsRPGFantasyUI2DGUIPixel ArtmmorpgitemsItem

Tagging Tips:

Mix generic (type) with style/genre and use-case tags.
Avoid near-duplicates and keep casing consistent.
Reflect what's inside; don't overreach.

Keywords

For SEO and Asset Store search optimization

Primary Keywords:

icon pack
skill icon
rpg moba
skill icon pack
high quality
gui essential
essential kit
your game

Secondary Keywords:

pixel art
collection pixel
icons perfect
perfect fantasy
collection pixel art
icons perfect fantasy
bundle collection
bundle collection pixel
icon pack
icons pack

Keyword Strategy Tips

Use primary keywords in the first 120 characters of the description.
Reinforce in image captions or section headings.
Avoid keyword stuffing—keep language natural.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range

$4.99-$149 typical

Starter packs low; increase price with scale (counts, styles, formats).
Price to match content depth, polish, and support quality.
Use launch promos to gather early reviews and momentum.
Bundle complementary packs to raise average order value.

Real-World Success Examples

Learn from top-performing assets in this category

GUI Essential Kit

by Pixanio

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Includes a video to show the asset in context.
Concise description that explains scope and fit.

Title Length

17 chars

Description

143 words

Images

Tags

Tags Used:

Gameicons2DUIGUIItem

Low Poly Icon Pack

by polyperfect

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

18 chars

Description

133 words

Images

Tags

Tags Used:

uxUIGUI2DpolyperfectavatarsFantasysurvivalKitseticonsiconlowpolypolynoai

6680 Icons Neon & Flat & Glow

by Duckweed Studio

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

29 chars

Description

184 words

Images

Tags

Tags Used:

highlightneonneon signs2D Iconshighlightingui iconsGlowingiconsneon lightgame iconsicon packicon

1000+ Character Avatar Icons Pack

by Maksim Omelchenko

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

33 chars

Description

178 words

Images

Tags

Tags Used:

HalflingsdwarfsCharacter2DquestsPirateselfsMedievaliconsavatarFantasyorcsRPGmmorpgstrategy

Neon 2D Portraits

by Daelonik Artworks

Why This Asset Succeeds:

Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

17 chars

Description

192 words

Images

Tags

Tags Used:

cyberpunk2DFutureneonUISci-FiCharactersiconsconceptgame artGUIportraitsicon

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Vague or generic titles

Impact:

Hurts search visibility and trust.

Solution:

Combine asset type + theme + scope (e.g., “Stylized Pine Trees - 60 Prefabs, LODs”).

Thin or missing descriptions

Impact:

Buyers cannot verify scope, formats, or compatibility.

Solution:

Write 2 short paragraphs + bullets covering counts, formats, pipelines, and support.

Too few preview images

Impact:

Low confidence in quality and variety.

Solution:

Show 8-12 images including close-ups and in-context shots.

Weak or repeated tags

Impact:

Harder to find and rank for relevant queries.

Solution:

Use 8-12 varied tags mixing type, genre/style, and use case; avoid duplicates.

Misaligned pricing

Impact:

Over/under-pricing reduces conversions or leaves money on the table.

Solution:

Match price to content depth and polish; consider bundles and promos.

Ready to Optimize Your 2D/GUI/Icons Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization

2D/GUI/Icons Asset Listing Optimization Guide

Title Optimization

Best Practices:

Description Optimization

Recommended Structure:

Writing Tips:

Example Description Template:

Image & Screenshot Guidelines

Requirements:

Pro Tips:

Tags & Keywords Strategy

Common Tags for 2D/GUI/Icons:

Tagging Tips:

Primary Keywords:

Secondary Keywords:

Pricing Strategy

Real-World Success Examples

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Common Mistakes to Avoid

Ready to Optimize Your 2D/GUI/Icons Assets?

Asset Nudge