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Unity Asset Store Optimization

Templates/Packs Asset Listing Optimization Guide

Guidelines for creating standout Templates/Packs assets on the Unity Asset Store.

Market Size

Large - around 1647 assets

Competition Level

Moderate competition - differentiate with style, scale, or performance.

Average Price

Around $39

Title Optimization

Your title is the first thing buyers see

Optimal Length
12-80 characters (2-13 words)

Best Practices:

  • Lead with the asset type and theme; put important keywords early.
  • Mention scale honestly (counts, variants) when it strengthens value.
  • Keep titles readable; avoid filler and ALL CAPS.
  • Use title case and avoid duplicate words.
  • Add the main use case if space allows (e.g., RPG, mobile, HDRP).
Good Examples
  • MK Slot Bundle • Ancient Civilizations Casino Template
  • First Person Free Running Parkour Movement System Template
  • Block 1010 Puzzle -- Ready-to-Publish Puzzle Game Template
  • FPS Base Building And Tower Defense Prototype Template
Bad Examples
  • Planet Earth layers
  • SaberToothTigers Skeletons

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
60-80 words (2 short paragraphs + bullets)

Recommended Structure:

  1. 1Intro: what it is, who it's for, and key benefits.
  2. 2Bullets: counts, formats, variants, and organization.
  3. 3Compatibility: Unity versions, pipelines, and integrations.
  4. 4Performance & workflow: LODs/rigs/shaders or usage tips.
  5. 5Support & updates: contact, changelog, and roadmap note.

Writing Tips:

  • Open with what's included and who it's for.
  • List counts, formats, and variants in bullets for fast scanning.
  • Call out pipeline/compatibility and any integrations.
  • Explain performance/optimization choices in plain English.
  • End with support info and update policy.

Example Description Template:

A polished, production-ready asset pack designed for quick integration. Includes organized content, clear documentation, and helpful examples.

Optimized for performance and compatible with standard Unity workflows.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
8-12 images

Requirements:

  • Show breadth (collages or grids) and depth (close-ups/orthos).
  • Demonstrate real usage in a scene or UI mockup.
  • Ensure consistent lighting, framing, and typography on overlays.

Pro Tips:

  • Lead with your strongest collage or hero render.
  • Include 1-2 in-context shots to show real usage.
  • Use consistent backgrounds and typography for overlays.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
8-12 relevant tags

Common Tags for Templates/Packs:

TemplateGameComplete ProjectMobileCasualPuzzle2Dgame templateAndroidMobile Ready

Tagging Tips:

  • Mix generic (type) with style/genre and use-case tags.
  • Avoid near-duplicates and keep casing consistent.
  • Reflect what's inside; don't overreach.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • ancient civilizations
  • slot bundle
  • bundle ancient
  • civilizations casino
  • casino template
  • template design
  • design skin
  • skin launch

Secondary Keywords:

  • game template
  • mobile game
  • hyper casual
  • mobile game template
  • complete game
  • puzzle game
  • template ready
  • complete project
  • your own
  • create your
Keyword Strategy Tips
  • Use primary keywords in the first 120 characters of the description.
  • Reinforce in image captions or section headings.
  • Avoid keyword stuffing—keep language natural.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
$4.99-$999.99 typical
  • Price to match content depth, polish, and support quality.
  • Use launch promos to gather early reviews and momentum.
  • Bundle complementary packs to raise average order value.

Real-World Success Examples

Learn from top-performing assets in this category

MK Slot Bundle • Ancient Civilizations Casino Template
by Master Key

Why This Asset Succeeds:

  • Robust previews that build confidence.
  • Includes a video to show the asset in context.
  • Healthy tag mix covering type, style, and use cases.
  • Concise description that explains scope and fit.

Title Length

54 chars

Description

194 words

Images

19

Tags

15

Tags Used:

slotcasinoAncientbundleslot engineslot machineegypt slotviking slotgreek slotchinese slotUnity slotcivilizationsindian slotcasino templatearabic slot
First Person Free Running Parkour Movement System Template
by Aligned Games

Why This Asset Succeeds:

  • Robust previews that build confidence.
  • Includes a video to show the asset in context.
  • Healthy tag mix covering type, style, and use cases.
  • Concise description that explains scope and fit.

Title Length

58 chars

Description

192 words

Images

34

Tags

14

Tags Used:

runnerFps ControllerCharacterEndless Runnergame readyclimbingmirrors edge3DclimbrunparkourslideFPS GamePlatform Movement
Block 1010 Puzzle -- Ready-to-Publish Puzzle Game Template
by Logcat Team

Why This Asset Succeeds:

  • Robust previews that build confidence.
  • Includes a video to show the asset in context.
  • Healthy tag mix covering type, style, and use cases.
  • Concise description that explains scope and fit.

Title Length

58 chars

Description

180 words

Images

8

Tags

14

Tags Used:

Drag and Drop1010 puzzlemobile templateunity puzzlegrid puzzleendless puzzlebrain trainingaddictive puzzleblock puzzlecoin systempuzzle templateunity adslogic puzzleprops system
FPS Base Building And Tower Defense Prototype Template
by Aligned Games

Why This Asset Succeeds:

  • Robust previews that build confidence.
  • Includes a video to show the asset in context.
  • Healthy tag mix covering type, style, and use cases.
  • Concise description that explains scope and fit.

Title Length

54 chars

Description

190 words

Images

41

Tags

14

Tags Used:

RTSturretenemy AIsurvivalTDActionCasualCity BuildingFPSGameTemplatefull gameSystemtower defense
Shoot'Em Up Kit 2D
by Playniax

Why This Asset Succeeds:

  • Clear, scannable title with strong keywords.
  • Robust previews that build confidence.
  • Includes a video to show the asset in context.
  • Healthy tag mix covering type, style, and use cases.
  • Concise description that explains scope and fit.

Title Length

18 chars

Description

181 words

Images

31

Tags

15

Tags Used:

2DUIScifi2d spritespace shooterAnimatedspaceshipplanetsFrameworkGame Managersprites2d environmentShooterTemplatescifi ui

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Vague or generic titles

Impact:

Hurts search visibility and trust.

Solution:

Combine asset type + theme + scope (e.g., “Stylized Pine Trees - 60 Prefabs, LODs”).

Thin or missing descriptions

Impact:

Buyers cannot verify scope, formats, or compatibility.

Solution:

Write 2 short paragraphs + bullets covering counts, formats, pipelines, and support.

Too few preview images

Impact:

Low confidence in quality and variety.

Solution:

Show 8-12 images including close-ups and in-context shots.

Weak or repeated tags

Impact:

Harder to find and rank for relevant queries.

Solution:

Use 8-12 varied tags mixing type, genre/style, and use case; avoid duplicates.

Misaligned pricing

Impact:

Over/under-pricing reduces conversions or leaves money on the table.

Solution:

Match price to content depth and polish; consider bundles and promos.

Ready to Optimize Your Templates/Packs Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
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Templates/Packs Optimization Guide | Best Practices for Publishers