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Unity Asset Store Optimization

Tools/Integration Asset Listing Optimization Guide

Guidelines for publishing standout assets in the Tools/Integration category on the Unity Asset Store.

Market Size

Small-Medium - around 700-1500 assets in category

Competition Level

Moderate competition

Average Price

Around $24

Title Optimization

Your title is the first thing buyers see

Optimal Length
40-60 characters (6-10 words)

Best Practices:

  • Lead with asset type + theme (e.g., “Stylized Dungeon Props”).
  • Add scale or count if impressive (e.g., “300+ Models”).
  • Include pipeline or style keywords (Low Poly, PBR, URP/HDRP) only if relevant.
  • Avoid filler words and all-caps; keep it scannable.
Good Examples
  • Free Mobile Monetization Toolkit [Ads, IAP, Analytics, Game Services, GDPR]
  • Native Goodies for Android™
  • Crystal Save | Love Hate by Pixel Crushers Save Module
  • Mobile Monetization Toolkit [Ads, IAP, Analytics, Game Services, GDPR]
  • NSR - Screen Recorder - Cross-Platform Video Capture
Bad Examples
  • IMU sensor Integration for Oculus Apps
  • IMU sensor Integration for Android Apps
  • Async Image Loading

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
150-250 words (4-6 short paragraphs)

Recommended Structure:

  1. 1Lead: one-sentence value proposition for the target genre or use case.
  2. 2What's inside: counts, variants, formats, LODs, textures, and poly ranges.
  3. 3Compatibility: pipelines (URP/HDRP/Built-in), render scale, and platforms.
  4. 4Use cases: concrete scenarios (RPG interiors, survival crafting, racing).
  5. 5Support & updates: versioning, roadmap, and links to docs or demos.

Writing Tips:

  • Front-load keywords buyers search for; keep sentences short.
  • Break up text with bullets; avoid walls of text.
  • Name the pipelines you tested and Unity versions.
  • Invite feedback and list future additions if you plan updates.

Example Description Template:

Build faster with a focused pack of game-ready assets. You'll get modular pieces, clean UVs, and optimized LODs designed for smooth performance. Textures are PBR and compatible with URP/HDRP. Perfect for Tools/Integration projects—drop in and go.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
4-8 images

Requirements:

  • Cover image with clean composition and readable title overlay.
  • At least one in-engine screenshot at gameplay camera angle.
  • Close-ups showing material quality and texel density.
  • Optional: short video or GIF showcasing variations or interactivity.

Pro Tips:

  • Use neutral lighting and consistent backgrounds across shots.
  • Add a slide with included contents or a collage of key items.
  • Show scale with a human/vehicle reference if relevant.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
6-7 relevant tags

Common Tags for Tools/Integration:

AndroidIOSaddonmirrorPluginIntegrationMobileToolummorpgUIIntegrationIOS

Tagging Tips:

  • Mix type, style, genre, and pipeline tags for broader reach.
  • Avoid duplicates or overly generic tags that add no signal.
  • Keep tags consistent with screenshots and description.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • crystal save
  • game services
  • nsr screen
  • screen recorder
  • recorder cross
  • cross platform
  • platform video
  • video capture
  • webgl template
  • nsr screen recorder

Secondary Keywords:

  • ummorpg remastered
  • crystal save
  • your game
  • your unity
  • ios android
  • android ios
  • unity projects
  • save module
  • cross platform
  • allows you
Keyword Strategy Tips
  • Repeat 2-3 primary keywords naturally in the first 2-3 sentences.
  • Use secondary keywords as variations in bullets and image alt text.
  • Do not keyword-stuff; favor clarity over repetition.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
Most assets fall around $14.99; healthy range $10.49-$23.98
  • Anchor near the category's common price band; justify higher tiers with scope (count, variants, modularity).
  • Launch with a small discount to drive early reviews, then return to list price.
  • Consider a free lite pack to grow wishlists and upsell the full version.

Real-World Success Examples

Learn from top-performing assets in this category

Free Mobile Monetization Toolkit [Ads, IAP, Analytics, Game Services, GDPR]
by Databite

Why This Asset Succeeds:

  • Straightforward title that's easy to scan.
  • Strong visuals (10 images + 3 videos).
  • Description highlights use cases and compatibility.
  • Free starter content encourages trials and reviews.

Title Length

75 chars

Description

174 words

Images

10

Tags

15

Tags Used:

Mobile AdsIntegrationSDKCross Platformpublishgame analyticsIOSanalyticsin app purchaseAndroidIAPToolsnative pluginsmonetizationads
Native Goodies for Android™
by Nineva Studios

Why This Asset Succeeds:

  • Straightforward title that's easy to scan.
  • Strong visuals (9 images + 1 video).
  • Description highlights use cases and compatibility.
  • Price aligns with content scale and audience.

Title Length

27 chars

Description

139 words

Images

9

Tags

14

Tags Used:

Dialogsdialertime pickerflashlightsharegalleryimage pickerwallpaperMapsfile pickervibratorIntegrationnativeAndroid
Crystal Save | Love Hate by Pixel Crushers Save Module
by Arawn

Why This Asset Succeeds:

  • Straightforward title that's easy to scan.
  • Includes visuals to set expectations.
  • Description highlights use cases and compatibility.
  • Price aligns with content scale and audience.

Title Length

54 chars

Description

193 words

Images

2

Tags

14

Tags Used:

Game Creator 2IntegrationrelationshipSerializerreputationLove HatePlug-inpersistenceData Migrationsave systemfactioncloud saveNo-Coderemember me
Mobile Monetization Toolkit [Ads, IAP, Analytics, Game Services, GDPR]
by Databite

Why This Asset Succeeds:

  • Straightforward title that's easy to scan.
  • Strong visuals (19 images + 3 videos).
  • Description highlights use cases and compatibility.
  • Price aligns with content scale and audience.

Title Length

70 chars

Description

198 words

Images

19

Tags

15

Tags Used:

AdMobIntegrationfirebasegoogle playAndroidGDPRanalyticsBillingIAPadsapplovinmobile toolsIOSmonetizationnative plugin
NSR - Screen Recorder - Cross-Platform Video Capture
by Silver Tau

Why This Asset Succeeds:

  • Straightforward title that's easy to scan.
  • Strong visuals (8 images + 3 videos).
  • Description highlights use cases and compatibility.
  • Price aligns with content scale and audience.

Title Length

52 chars

Description

199 words

Images

8

Tags

15

Tags Used:

Recorderreplaygallerymp4capturecorderreplaykitvideo editorvideo recorderEveryplaynatcorderrecordingVideoscreen capturescreen recording
Firedata for Firebase: Win/Android/iOS
by Projekt Sumperk

Why This Asset Succeeds:

  • Straightforward title that's easy to scan.
  • Good set of visuals (5 images).
  • Description highlights use cases and compatibility.
  • Price aligns with content scale and audience.

Title Length

38 chars

Description

166 words

Images

5

Tags

15

Tags Used:

Integrationfirebaseassetcloud servicesFirestoreAndroidgoogle analyticsIOSGameGoogle CloudTemplateAuthenticationDatabaseappgoogle

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Missing or very short description

Impact:

Buyers can't evaluate fit, which lowers conversions and search ranking.

Solution:

Write 3-5 short paragraphs: what's inside, key features, compatibility (URP/HDRP/Built-in), and use cases.

Too few preview images

Impact:

Shoppers can't judge quality or scope at a glance.

Solution:

Upload a clean cover plus gallery shots: overview, close-ups, wireframe/UVs (if relevant), variants, and one in-engine screenshot.

No or weak tagging

Impact:

Reduced discoverability in search and browse filters.

Solution:

Use 8-12 relevant tags mixing type (Props, Tools), style (Low Poly, Realistic), genre (RPG, Sci-Fi), and pipeline (PBR, URP, HDRP).

Stale or unmaintained listing

Impact:

Signals risk to buyers and hurts search placement.

Solution:

Refresh the page with a small update: new screenshots, supported versions, and a short changelog entry.

Misaligned pricing

Impact:

Overpriced items stall; free items without a roadmap fail to convert to paid.

Solution:

Anchor near category norms and justify value with scope, modularity, and support. Use launch discounts or tiered editions.

Vague titles

Impact:

Hard to compare against similar packs; lower click-through.

Solution:

Combine type, theme, and scale (e.g., “RPG Mining Props - 120+ PBR Assets, URP/HDRP”).

Ready to Optimize Your Tools/Integration Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
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Tools/Integration Optimization Guide | Best Practices for Publishers