Unity Asset Store Optimization

2D/Characters Asset Listing Optimization Guide

Guidelines for creating standout 2D/Characters assets on the Unity Asset Store.

Market Size

Large - more than 3000 assets in category

Competition Level

High competition - strong previews and niche positioning are key.

Average Price

Around $28

Title Optimization

Your title is the first thing buyers see

Optimal Length

12-80 characters (2-13 words)

Best Practices:

Lead with the asset type and theme; put important keywords early.
Mention scale honestly (counts, variants) when it strengthens value.
Keep titles readable; avoid filler and ALL CAPS.
Use title case and avoid duplicate words.
Add the main use case if space allows (e.g., RPG, mobile, HDRP).

Good Examples

CharCrafter Lite - Male Modular Low-Poly Character Creation Tool
CharCrafter Pro - Moduler Low-Poly Character Creation
Complete 2D Animated Character Pack - 9 Skins + VFX
Medium Armored Warrior Knight V1

Bad Examples

Creature Game Series - Creatures Vol 1
High quality character series 'Girlshigh''
High quality character series 'Weapongirls''

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length

60-80 words (2 short paragraphs + bullets)

Recommended Structure:

1Intro: what it is, who it's for, and key benefits.
2Rigging & animation: rig type, blendshapes, animation sets.
3Bullets: counts, formats, variants, and organization.
4Compatibility: Unity versions, pipelines, and integrations.
5Performance & workflow: LODs/rigs/shaders or usage tips.
6Support & updates: contact, changelog, and roadmap note.

Writing Tips:

Open with what's included and who it's for.
List counts, formats, and variants in bullets for fast scanning.
Call out pipeline/compatibility and any integrations.
Explain performance/optimization choices in plain English.
End with support info and update policy.

Example Description Template:

A production-ready asset pack designed for quick integration. Includes organized content, clear documentation, and helpful examples.

Optimized for performance and compatible with standard Unity workflows.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count

8-12 images

Requirements:

Show breadth (collages or grids) and depth (close-ups/orthos).
Demonstrate real usage in a scene or UI mockup.
Ensure consistent lighting, framing, and typography on overlays.

Pro Tips:

Lead with your strongest collage or hero render.
Include 1-2 in-context shots to show real usage.
Use consistent backgrounds and typography for overlays.
Show rig, topology, and texture detail close-ups.
Demonstrate key animations or poses.

Tags & Keywords Strategy

Maximize discoverability through search

Tags

8-12 relevant tags

Common Tags for 2D/Characters:

CharacterAnimatedFantasylowpolyRPG2DMonsterPBRCartoonStylized

Tagging Tips:

Mix generic (type) with style/genre and use-case tags.
Avoid near-duplicates and keep casing consistent.
Reflect what's inside; don't overreach.

Keywords

For SEO and Asset Store search optimization

Primary Keywords:

character pack
easy chara
animated character
low poly
chara hisa
introducing hisana
hisana hisa
hisa charming

Secondary Keywords:

animated character
low poly
character spriter
animated character spriter
file included
spriter file
included suitable
suitable platformer
platformer runner
runner more

Keyword Strategy Tips

Use primary keywords in the first 120 characters of the description.
Reinforce in image captions or section headings.
Avoid keyword stuffing—keep language natural.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range

$4.99-$799.99 typical

Rigged/animated sets justify higher tiers; showcase animation lists.
Price to match content depth, polish, and support quality.
Use launch promos to gather early reviews and momentum.
Bundle complementary packs to raise average order value.

Real-World Success Examples

Learn from top-performing assets in this category

CharCrafter Lite - Male Modular Low-Poly Character Creation Tool

by Ayuo Dev

Why This Asset Succeeds:

Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

64 chars

Description

162 words

Images

Tags

Tags Used:

RiggedCharactersCharacter Customizationrandomizer3DLiteModularcharacter creatorCreatorStylizedAnimatedavatarMalelowpolyHuman

CharCrafter Pro - Moduler Low-Poly Character Creation

by Ayuo Dev

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

53 chars

Description

179 words

Images

Tags

Tags Used:

RiggedMalelow-poly3DCharacterCreatorModularavatarFemaleStylizedHumanCharacter CustomizationrandomizerCowboycharacter creator

Complete 2D Animated Character Pack - 9 Skins + VFX

by Aether2D

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

51 chars

Description

187 words

Images

Tags

Tags Used:

Joystickskin editordashcinemachine2DmetroidvaniaPlatformerVFXControllerMobilejumpanimationsCharacterAnimatedcrouch

Medium Armored Warrior Knight V1

by Trextor15

Why This Asset Succeeds:

Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

32 chars

Description

128 words

Images

Tags

Tags Used:

custom armorironCharactersheroRPGwarriorModularsteelchampionknightarmorhelmetSoulslikesentinelsword

Apocalypse Zombies - Synty Sidekick Modular Characters

by Synty Studios

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

54 chars

Description

155 words

Images

Tags

Tags Used:

RiggedBlendshapesToolpost-apocalypticcharacter creatorStylizedpost-apocalypseaccessoriesZombieBonesHorrorhordeUndeadWeaponModular

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Vague or generic titles

Impact:

Hurts search visibility and trust.

Solution:

Combine asset type + theme + scope (e.g., “Stylized Pine Trees - 60 Prefabs, LODs”).

Thin or missing descriptions

Impact:

Buyers cannot verify scope, formats, or compatibility.

Solution:

Write 2 short paragraphs + bullets covering counts, formats, pipelines, and support.

Too few preview images

Impact:

Low confidence in quality and variety.

Solution:

Show 8-12 images including close-ups and in-context shots.

Weak or repeated tags

Impact:

Harder to find and rank for relevant queries.

Solution:

Use 8-12 varied tags mixing type, genre/style, and use case; avoid duplicates.

Misaligned pricing

Impact:

Over/under-pricing reduces conversions or leaves money on the table.

Solution:

Match price to content depth and polish; consider bundles and promos.

Ready to Optimize Your 2D/Characters Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization

2D/Characters Asset Listing Optimization Guide

Title Optimization

Best Practices:

Description Optimization

Recommended Structure:

Writing Tips:

Example Description Template:

Image & Screenshot Guidelines

Requirements:

Pro Tips:

Tags & Keywords Strategy

Common Tags for 2D/Characters:

Tagging Tips:

Primary Keywords:

Secondary Keywords:

Pricing Strategy

Real-World Success Examples

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Common Mistakes to Avoid

Ready to Optimize Your 2D/Characters Assets?

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