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Unity Asset Store Optimization

2D/Textures & Materials/Concrete Asset Listing Optimization Guide

Guidelines for creating standout 2D/Textures & Materials/Concrete assets on the Unity Asset Store.

Market Size

Very small - fewer than 100 assets

Competition Level

Lower competition - niche quality can stand out

Average Price

Around $10.0

Title Optimization

Your title is the first thing buyers see

Optimal Length
20-33 characters (3-5 words)

Best Practices:

  • State the surface type and theme early (e.g., 'Hand-Painted Cobblestone').
  • Include resolution and pipeline when relevant (e.g., '2K, PBR, URP/HDRP').
  • Avoid version numbers in the title; put them in the description.
  • Front-load primary keywords and the asset type.
  • Avoid filler words like 'Ultimate' unless you can prove scope.
  • Use Title Case for readability.
Good Examples
  • Stylized Concrete Materials
  • Plaster Wall V02
  • Old concrete textures pack 1
  • Old concrete textures PBR pack 2
  • Painted Concrete Material
Bad Examples
  • 4K Concrete Textures
  • Concrete Walls - Japan
  • Concrete Large Tiles

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
120-250 words

Recommended Structure:

  1. 1What it is and best-fit genres (1-2 sentences).
  2. 2What's included with counts and resolutions.
  3. 3Pipelines and Unity versions supported.
  4. 4Usage tips and performance notes.
  5. 5Support, updates, and licensing notes.

Writing Tips:

  • Explain exactly what's included with counts, formats, and variations.
  • State supported pipelines/Unity versions and any requirements.
  • Add 2-4 concrete use cases so buyers can picture fit.
  • Link to a demo scene or quickstart steps.
  • Keep paragraphs short and scannable.

Example Description Template:

Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
10-14 images

Requirements:

  • At least one clean hero image that summarizes the set.
  • Close-ups showing tiling quality and PBR maps.
  • In-engine screenshots with lighting.
  • Optional: a short video or GIF showing material variety.

Pro Tips:

  • Lead with a clean hero that summarizes the value.
  • Use consistent framing and typography across images.
  • Include at least one real in-engine screenshot.
  • Avoid busy collages—keep each image focused on one idea.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
8-12 relevant tags

Common Tags for 2D/Textures & Materials/Concrete:

concretePBRMaterialTexturematerials4kConcrete TexturewalltexturesRealistic

Tagging Tips:

  • Mix generic discovery tags with specific ones that describe content or workflow.
  • Match pipelines and formats (URP/HDRP, PBR) where applicable.
  • Avoid repeating the same word with different casing.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • concrete material
  • package contains
  • contains pieces
  • package contains pieces
  • pieces resolution
  • contains pieces resolution
  • old concrete
  • concrete textures
  • material package
  • material concrete

Secondary Keywords:

  • concrete materials
  • materials concrete
  • concrete material
  • package contains
  • contains pieces
  • package contains pieces
  • concrete textures
  • pieces resolution
  • contains pieces resolution
  • free concrete
Keyword Strategy Tips
  • Use primary keywords in the first 40 characters of your title.
  • Repeat key phrases naturally in the first 2-3 lines of the description.
  • Align tags with the same language to reinforce search relevance.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
$4.99-$39.99
  • Anchor price to scope and clarity of value (counts, variants, support).
  • Offer a free lite/demo to drive traffic without underpricing the main pack.
  • Consider bundles or upgrade paths as your catalog grows.
  • Participate in seasonal sales with clear before/after pricing.

Real-World Success Examples

Learn from top-performing assets in this category

Stylized Concrete Materials
by Magnesia Design

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.

Title Length

27 chars

Description

70 words

Images

11

Tags

14

Tags Used:

pavementBrickconcretetilesbasketballdamagedmaterialsweaveMaterialStylizedstackPBR
Plaster Wall V02
by Magnesia Design

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.

Title Length

16 chars

Description

65 words

Images

11

Tags

10

Tags Used:

concreteREINFORCEDdamagedstuccoTextureMaterialGrainPBRwallpapersurface
Old concrete textures pack 1
by 32cm

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

28 chars

Description

46 words

Images

34

Tags

15

Tags Used:

MaterialGreyconcretetexturesBuildingrubbledamagedruinoldbrokenRoughwall
Old concrete textures PBR pack 2
by 32cm

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

32 chars

Description

46 words

Images

34

Tags

15

Tags Used:

GreyMaterialconcreteBuildingtexturesrubbledamagedruinoldbrokendirtyRough
Painted Concrete Material
by Magnesia Design

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.

Title Length

25 chars

Description

67 words

Images

11

Tags

8

Tags Used:

concreteTexturegroundPaintedGamewallPBR4k

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Thin or missing description

Impact:

Buyers can't tell what's included or if it fits their project, so they bounce.

Solution:

Write 120-250 words covering what it is, what's included (counts, formats), compatibility, and practical examples.

Too few or generic preview images

Impact:

Low confidence and poor discoverability on category pages.

Solution:

Show 6-10 images: hero shots, close-ups, real in-engine views, and a simple infographic of what's included.

Missing or irrelevant tags

Impact:

Search and category filters won't surface your asset to the right audience.

Solution:

Add 8-12 relevant tags matching genre, pipeline, resolution, and use cases.

Outdated listing with no recent updates

Impact:

Signals poor maintenance and may break on newer Unity versions/pipelines.

Solution:

Ship a small update (URP/HDRP notes, demo scene refresh) and highlight the new support in the changelog.

Ready to Optimize Your 2D/Textures & Materials/Concrete Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
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2D/Textures & Materials/Concrete Optimization Guide | Best Practices for Publishers