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Unity Asset Store Optimization

2D/Textures & Materials/Fabric Asset Listing Optimization Guide

Guidelines for creating standout 2D/Textures & Materials/Fabric assets on the Unity Asset Store.

Market Size

Very small - fewer than 100 assets

Competition Level

Lower competition - niche quality can stand out

Average Price

Around $9.0

Title Optimization

Your title is the first thing buyers see

Optimal Length
26-51 characters (4-7 words)

Best Practices:

  • State the surface type and theme early (e.g., 'Hand-Painted Cobblestone').
  • Include resolution and pipeline when relevant (e.g., '2K, PBR, URP/HDRP').
  • Avoid version numbers in the title; put them in the description.
  • Front-load primary keywords and the asset type.
  • Avoid filler words like 'Ultimate' unless you can prove scope.
  • Use Title Case for readability.
Good Examples
  • Stylized Fabric Jeans Vol.156 - Hand Painted Textures
  • Stylized Jeans Vol.157 - Hand Painted Textures
  • Textile Vol.138 - Stylized Textures
  • Curtain Vol.139 - Stylized Textures
  • Fabric Vol.122 - Stylized Textures
Bad Examples
  • Realistic Carbon Fiber - Complete Material
  • Realistic Towel - Complete Material
  • Fabric materials 01

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
120-250 words

Recommended Structure:

  1. 1What it is and best-fit genres (1-2 sentences).
  2. 2What's included with counts and resolutions.
  3. 3Pipelines and Unity versions supported.
  4. 4Usage tips and performance notes.
  5. 5Support, updates, and licensing notes.

Writing Tips:

  • Explain exactly what's included with counts, formats, and variations.
  • State supported pipelines/Unity versions and any requirements.
  • Add 2-4 concrete use cases so buyers can picture fit.
  • Link to a demo scene or quickstart steps.
  • Keep paragraphs short and scannable.

Example Description Template:

Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
11-15 images

Requirements:

  • At least one clean hero image that summarizes the set.
  • Close-ups showing tiling quality and PBR maps.
  • In-engine screenshots with lighting.
  • Optional: a short video or GIF showing material variety.

Pro Tips:

  • Lead with a clean hero that summarizes the value.
  • Use consistent framing and typography across images.
  • Include at least one real in-engine screenshot.
  • Avoid busy collages—keep each image focused on one idea.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
8-12 relevant tags

Common Tags for 2D/Textures & Materials/Fabric:

FabricPBRMaterialTextureClothtextileleathermaterialstexturesRealistic

Tagging Tips:

  • Mix generic discovery tags with specific ones that describe content or workflow.
  • Match pipelines and formats (URP/HDRP, PBR) where applicable.
  • Avoid repeating the same word with different casing.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • stylized textures
  • textures fabric
  • fabric vol
  • stylized textures fabric
  • textures fabric vol
  • jeans vol
  • hand painted
  • painted textures
  • textures textile
  • textile vol

Secondary Keywords:

  • fabric materials
  • materials ready
  • ready volume
  • fabric materials ready
  • materials ready volume
  • volume fabric
  • ready volume fabric
  • volume fabric materials
  • stylized textures
  • fabric textures
Keyword Strategy Tips
  • Use primary keywords in the first 40 characters of your title.
  • Repeat key phrases naturally in the first 2-3 lines of the description.
  • Align tags with the same language to reinforce search relevance.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
$4.99-$40
  • Anchor price to scope and clarity of value (counts, variants, support).
  • Offer a free lite/demo to drive traffic without underpricing the main pack.
  • Consider bundles or upgrade paths as your catalog grows.
  • Participate in seasonal sales with clear before/after pricing.

Real-World Success Examples

Learn from top-performing assets in this category

Stylized Fabric Jeans Vol.156 - Hand Painted Textures
by LowlyPoly

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

53 chars

Description

0 words

Images

8

Tags

13

Tags Used:

silkFantasytextileFabricstufftexturesClothMaterialCottontissueformStylized
Stylized Jeans Vol.157 - Hand Painted Textures
by LowlyPoly

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

46 chars

Description

0 words

Images

10

Tags

5

Tags Used:

textileFabricClothmaterialsjeans
Textile Vol.138 - Stylized Textures
by LowlyPoly

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Adequate image gallery that shows real usage.
  • Includes a video preview for quick evaluation.

Title Length

35 chars

Description

0 words

Images

6

Tags

13

Tags Used:

textilestitchtexturesfanatasyFabricHanpaintedClothmaterialsleathertissuecollectionStylized
Curtain Vol.139 - Stylized Textures
by LowlyPoly

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Adequate image gallery that shows real usage.
  • Includes a video preview for quick evaluation.

Title Length

35 chars

Description

0 words

Images

6

Tags

14

Tags Used:

textileFabricClothScreenInteriorcoverhandpaintedcurtainFantasyWindowsPBRStylized
Fabric Vol.122 - Stylized Textures
by LowlyPoly

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Adequate image gallery that shows real usage.
  • Includes a video preview for quick evaluation.

Title Length

34 chars

Description

0 words

Images

6

Tags

14

Tags Used:

textilefabricsfoldstilesClothCartoonmaterialsFabrichandpaintedtissueFantasyStylized

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Thin or missing description

Impact:

Buyers can't tell what's included or if it fits their project, so they bounce.

Solution:

Write 120-250 words covering what it is, what's included (counts, formats), compatibility, and practical examples.

Missing or irrelevant tags

Impact:

Search and category filters won't surface your asset to the right audience.

Solution:

Add 8-12 relevant tags matching genre, pipeline, resolution, and use cases.

Outdated listing with no recent updates

Impact:

Signals poor maintenance and may break on newer Unity versions/pipelines.

Solution:

Ship a small update (URP/HDRP notes, demo scene refresh) and highlight the new support in the changelog.

Overpriced vs. perceived scope

Impact:

Shoppers compare quickly and skip assets that feel expensive for what they get.

Solution:

Align price with scope; add bundles or tiers and clarify value (counts, support, performance).

Ready to Optimize Your 2D/Textures & Materials/Fabric Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
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2D/Textures & Materials/Fabric Optimization Guide | Best Practices for Publishers