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Unity Asset Store Optimization

Essentials Asset Listing Optimization Guide

Guidelines for creating standout Essentials assets on the Unity Asset Store.

Market Size

Very small - fewer than 100 assets

Competition Level

Lower competition - niche quality can stand out

Average Price

Around $0.0

Title Optimization

Your title is the first thing buyers see

Optimal Length
44-60 characters (6-9 words)

Best Practices:

  • Put the asset type and the main benefit in the first 40 characters.
  • Avoid internal versioning or vague adjectives.
  • Keep it specific and scannable.
  • Front-load primary keywords and the asset type.
  • Avoid filler words like 'Ultimate' unless you can prove scope.
  • Use Title Case for readability.
Good Examples
  • Starter Assets - FirstPerson | Updates in new CharacterController package
  • Starter Assets - ThirdPerson | Updates in new CharacterController package
  • Starter Assets: Character Controllers | URP
  • UI Samples
Bad Examples
  • Starter Assets - ThirdPerson | Updates in new CharacterController package
  • Starter Assets: Character Controllers | URP
  • UI Samples

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
120-250 words

Recommended Structure:

  1. 1What it is and who it's for.
  2. 2What's included (with counts).
  3. 3Compatibility and requirements.
  4. 4Usage examples or demo scenes.
  5. 5Support and updates.

Writing Tips:

  • Explain exactly what's included with counts, formats, and variations.
  • State supported pipelines/Unity versions and any requirements.
  • Add 2-4 concrete use cases so buyers can picture fit.
  • Link to a demo scene or quickstart steps.
  • Keep paragraphs short and scannable.

Example Description Template:

Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
6-10 images

Requirements:

  • One clean hero image.
  • Detail views of key features.
  • In-engine screenshots.
  • Optional short video.

Pro Tips:

  • Lead with a clean hero that summarizes the value.
  • Use consistent framing and typography across images.
  • Include at least one real in-engine screenshot.
  • Avoid busy collages—keep each image focused on one idea.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
8-12 relevant tags

Common Tags for Essentials:

Character ControllerUnitymobile friendlystandard assetscinemachineinput systemAndroidprototypingstandard assetlearn

Tagging Tips:

  • Mix generic discovery tags with specific ones that describe content or workflow.
  • Match pipelines and formats (URP/HDRP, PBR) where applicable.
  • Avoid repeating the same word with different casing.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • starter assets
  • assets free
  • free light
  • light weight
  • weight first
  • first third
  • third person
  • person character
  • character base
  • base controllers

Secondary Keywords:

  • starter assets
  • assets free
  • free light
  • light weight
  • weight first
  • first third
  • third person
  • person character
  • character base
  • base controllers
Keyword Strategy Tips
  • Use primary keywords in the first 40 characters of your title.
  • Repeat key phrases naturally in the first 2-3 lines of the description.
  • Align tags with the same language to reinforce search relevance.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
$0-$0
  • Anchor price to scope and clarity of value (counts, variants, support).
  • Offer a free lite/demo to drive traffic without underpricing the main pack.
  • Consider bundles or upgrade paths as your catalog grows.
  • Participate in seasonal sales with clear before/after pricing.

Real-World Success Examples

Learn from top-performing assets in this category

Starter Assets - FirstPerson | Updates in new CharacterController package
by Unity Technologies

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.
  • Calls out pipeline or integration details to reduce uncertainty.
  • Includes a video preview for quick evaluation.

Title Length

73 chars

Description

182 words

Images

6

Tags

11

Tags Used:

mobile friendlystandard assetsfirst person controllercinemachineCharacter Controllerinput systemAndroidprototypingstandard assetFirst PersonUnity
Starter Assets - ThirdPerson | Updates in new CharacterController package
by Unity Technologies

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.
  • Calls out pipeline or integration details to reduce uncertainty.
  • Includes a video preview for quick evaluation.

Title Length

73 chars

Description

182 words

Images

7

Tags

14

Tags Used:

mobile friendlystandard assetscinemachineCharacter Controllerinput systemAndroidprototypingThird Person Character ControllerThird Person Controllerstandard assetFree CharacterThird Person
Starter Assets: Character Controllers | URP
by Unity Technologies

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

43 chars

Description

155 words

Images

12

Tags

3

Tags Used:

UnityCharacter Controllerlearn
UI Samples
by Unity Technologies

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.

Title Length

10 chars

Description

65 words

Images

6

Tags

3

Tags Used:

UIGUIset

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Ready to Optimize Your Essentials Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
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Essentials Optimization Guide | Best Practices for Publishers