Unity Asset Store Optimization

Tools Asset Listing Optimization Guide

Guidelines for publishing standout assets in the Tools category on the Unity Asset Store.

Market Size

Small-Medium - around 700-1500 assets in category

Competition Level

Moderate competition

Average Price

Around $12

Title Optimization

Your title is the first thing buyers see

Optimal Length

30-50 characters (4-7 words)

Best Practices:

Lead with asset type + theme (e.g., “Stylized Dungeon Props”).
Add scale or count if impressive (e.g., “300+ Models”).
Include pipeline or style keywords (Low Poly, PBR, URP/HDRP) only if relevant.
Avoid filler words and all‑caps; keep it scannable.

Good Examples

Ultimate Antique Workbench and Tools Pack Collection - BananaMonkey
Low Poly Workshop Tools Pack 3D Props
Deadly Dungeons: Modern Traps
Fantasy Tools Pack by Rutz
LowPoly - Free Tools Pack

Bad Examples

Office Knife
Wrench
Survival Flashlight

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length

120-200 words (3-5 short paragraphs)

Recommended Structure:

1Lead: one‑sentence value proposition for the target genre or use case.
2What's inside: counts, variants, formats, LODs, textures, and poly ranges.
3Compatibility: pipelines (URP/HDRP/Built‑in), render scale, and platforms.
4Use cases: concrete scenarios (RPG interiors, survival crafting, racing).
5Support & updates: versioning, roadmap, and links to docs or demos.

Writing Tips:

Front‑load keywords buyers search for; keep sentences short.
Break up text with bullets; avoid walls of text.
Name the pipelines you tested and Unity versions.
Invite feedback and list future additions if you plan updates.

Example Description Template:

Build faster with a focused pack of game‑ready assets. You'll get modular pieces, clean UVs, and optimized LODs designed for smooth performance. Textures are PBR and compatible with URP/HDRP. Perfect for Tools projects like racing, sim, and open‑world—drop in and go.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count

4-10 images

Requirements:

Cover image with clean composition and readable title overlay.
At least one in‑engine screenshot at gameplay camera angle.
Close‑ups showing material quality and texel density.
Optional: short video or GIF showcasing variations or interactivity.

Pro Tips:

Use neutral lighting and consistent backgrounds across shots.
Add a slide with included contents or a collage of key items.
Show scale with a human/vehicle reference if relevant.

Tags & Keywords Strategy

Maximize discoverability through search

Tags

8-12 relevant tags

Common Tags for Tools:

ToolPropsPBRlowpolyToolssurvivalhammeraxeLow Poly3DToolsProps

Tagging Tips:

Mix type, style, genre, and pipeline tags for broader reach.
Avoid duplicates or overly generic tags that add no signal.
Keep tags consistent with screenshots and description.

Keywords

For SEO and Asset Store search optimization

Primary Keywords:

tools pack
low poly
you need
generation system
poly workshop
workshop tools
deadly dungeons
dungeons modern
modern traps
fantasy tools

Secondary Keywords:

low poly
qualcomm augmented
augmented reality
qualcomm augmented reality
high quality
game ready
reality deprecated1
augmented reality deprecated1
tools pack
any project

Keyword Strategy Tips

Repeat 2-3 primary keywords naturally in the first 2-3 sentences.
Use secondary keywords as variations in bullets and image alt text.
Do not keyword‑stuff; favor clarity over repetition.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range

Most assets fall around $7.00; healthy range $4.99-$11.20

Anchor near the category's common price band; justify higher tiers with scope (count, variants, modularity).
Launch with a small discount to drive early reviews, then return to list price.
Consider a free lite pack to grow wishlists and upsell the full version.

Real-World Success Examples

Learn from top-performing assets in this category

Ultimate Antique Workbench and Tools Pack Collection - BananaMonkey

by Friday Night Studio

Why This Asset Succeeds:

Clear, keyword-rich title that explains the purpose.
Strong visuals (9 images + 1 video).
Concise description that states what you get.
Price aligns with content scale and audience.

Title Length

67 chars

Description

23 words

Images

Tags

Tags Used:

PackBenchToolUltimateworkbenchsworkbenchshovelsawhammergarageToolsWORKBENCH TOOLSdrillAntiqueantique workbench

Low Poly Workshop Tools Pack 3D Props

by academyBlue

Why This Asset Succeeds:

Clear, keyword-rich title that explains the purpose.
Good set of visuals (6 images).
Description highlights use cases and compatibility.
Price aligns with content scale and audience.

Title Length

37 chars

Description

153 words

Images

Tags

Tags Used:

game propsIndie GamesLow Polyelectronicslow poly environment3D Tools3DPropsindustrial propsgaragemachine workshop toolsasset packworkshop garage propsWorkshop Toolsgarage toolboxLow Poly Pack

Deadly Dungeons: Modern Traps

by Runemark Studio

Why This Asset Succeeds:

Straightforward title that's easy to scan.
Strong visuals (8 images + 2 videos).
Description highlights use cases and compatibility.
Price aligns with content scale and audience.

Title Length

29 chars

Description

177 words

Images

Tags

Tags Used:

soundhazardsurvivalRunemarkparticlesviolenceTrapspost-apocalypseRealisticAnimateddungeonPropsWeaponSecurity

Fantasy Tools Pack by Rutz

by Rutz Studios

Why This Asset Succeeds:

Clear, keyword-rich title that explains the purpose.
Good set of visuals (6 images).
Description highlights use cases and compatibility.
Price aligns with content scale and audience.

Title Length

26 chars

Description

183 words

Images

Tags

Tags Used:

3DFantasyassetPackPolygonToolPropsModularhandysyntyinteractionLow PolyToolslow polilowpoly

LowPoly - Free Tools Pack

by Toonify

Why This Asset Succeeds:

Clear, keyword-rich title that explains the purpose.
Good set of visuals (5 images).
Description highlights use cases and compatibility.
Free starter content encourages trials and reviews.

Title Length

25 chars

Description

163 words

Images

Tags

Tags Used:

axepickaxeBuildingmelleBuildingsToolsfreeToolfree 3d modelindustrialfree assetsPropslowpoly

Post-Apo Survival Tools Free

by PolyNest

Why This Asset Succeeds:

Straightforward title that's easy to scan.
Good set of visuals (6 images).
Description highlights use cases and compatibility.
Free starter content encourages trials and reviews.

Title Length

28 chars

Description

131 words

Images

Tags

Tags Used:

axesurvivalToolsgame readyfreesurvival propshammergrittyPropspost apocalypticlowpolycrowbarflashlightWeapon

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Missing or very short description

Impact:

Buyers can't evaluate fit, which lowers conversions and search ranking.

Solution:

Write 3-5 short paragraphs: what's inside, key features, compatibility (URP/HDRP/Built‑in), and use cases.

Too few preview images

Impact:

Shoppers can't judge quality or scope at a glance.

Solution:

Upload a clean cover plus gallery shots: overview, close-ups, wireframe/UVs (if relevant), variants, and one in‑engine screenshot.

No or weak tagging

Impact:

Reduced discoverability in search and browse filters.

Solution:

Use 8-12 relevant tags mixing type (Props, Tools), style (Low Poly, Realistic), genre (RPG, Sci‑Fi), and pipeline (PBR, URP, HDRP).

Stale or unmaintained listing

Impact:

Signals risk to buyers and hurts search placement.

Solution:

Refresh the page with a small update: new screenshots, supported versions, and a short changelog entry.

Misaligned pricing

Impact:

Overpriced items stall; free items without a roadmap fail to convert to paid.

Solution:

Anchor near category norms and justify value with scope, modularity, and support. Use launch discounts or tiered editions.

Vague titles

Impact:

Hard to compare against similar packs; lower click‑through.

Solution:

Combine type, theme, and scale (e.g., “RPG Mining Props - 120+ PBR Assets, URP/HDRP”).

Ready to Optimize Your Tools Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization

Tools Asset Listing Optimization Guide

Title Optimization

Best Practices:

Description Optimization

Recommended Structure:

Writing Tips:

Example Description Template:

Image & Screenshot Guidelines

Requirements:

Pro Tips:

Tags & Keywords Strategy

Common Tags for Tools:

Tagging Tips:

Primary Keywords:

Secondary Keywords:

Pricing Strategy

Real-World Success Examples

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Common Mistakes to Avoid

Ready to Optimize Your Tools Assets?

Asset Nudge