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Unity Asset Store Optimization

VFX/Shaders/Fullscreen & Camera Effects Asset Listing Optimization Guide

Guidelines for creating standout VFX/Shaders/Fullscreen & Camera Effects assets on the Unity Asset Store.

Market Size

Small-Medium - a few hundred assets

Competition Level

Moderate competition - strong previews and keywords help

Average Price

Around $18.0

Title Optimization

Your title is the first thing buyers see

Optimal Length
20-30 characters (3-4 words)

Best Practices:

  • Lead with the technique and pipeline (e.g., 'URP Ambient Occlusion').
  • State a concrete benefit like 'contact shadows' or 'mobile-friendly'.
  • Avoid vague branding; be explicit about the effect.
  • Front-load primary keywords and the asset type.
  • Avoid filler words like 'Ultimate' unless you can prove scope.
  • Use Title Case for readability.
Good Examples
  • GTAO Lite
  • HTrace: Ambient Occlusion HDRP
  • MK ChromaFlow - Gradient Shaders
  • Umbra Soft Shadows - Better Directional & Contact Shadows for URP
  • VolFx - VFX Toolkit (Post Processing, Timeline Tracks, Shaders, Tools)
Bad Examples
  • Viuletti CRT shader
  • Cone Image Fog

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
120-250 words

Recommended Structure:

  1. 1What problem it solves and who it's for.
  2. 2Key features and performance characteristics.
  3. 3Compatibility (URP/HDRP/Built-in) and Unity versions.
  4. 4Setup steps and example presets/scenes.
  5. 5Support and update policy.

Writing Tips:

  • Explain exactly what's included with counts, formats, and variations.
  • State supported pipelines/Unity versions and any requirements.
  • Add 2-4 concrete use cases so buyers can picture fit.
  • Link to a demo scene or quickstart steps.
  • Keep paragraphs short and scannable.

Example Description Template:

Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
5-9 images

Requirements:

  • Before/after comparisons for clarity.
  • Inspector and setup screenshots.
  • Short video/GIF sweep over different scenes.

Pro Tips:

  • Lead with a clean hero that summarizes the value.
  • Use consistent framing and typography across images.
  • Include at least one real in-engine screenshot.
  • Avoid busy collages—keep each image focused on one idea.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
8-12 relevant tags

Common Tags for VFX/Shaders/Fullscreen & Camera Effects:

Shaderpost processingEffectsURPVFXVRFPSretroImage EffectCamera

Tagging Tips:

  • Mix generic discovery tags with specific ones that describe content or workflow.
  • Match pipelines and formats (URP/HDRP, PBR) where applicable.
  • Avoid repeating the same word with different casing.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • post processing
  • ambient occlusion
  • gtao lite
  • high quality
  • htrace ambient
  • gradient shaders
  • contact shadows
  • shadows urp
  • urp produces
  • urp hdrp

Secondary Keywords:

  • post processing
  • less than
  • spice bundle
  • your games
  • than spice
  • less than spice
  • than spice bundle
  • screen space
  • ambient occlusion
  • retro bundle
Keyword Strategy Tips
  • Use primary keywords in the first 40 characters of your title.
  • Repeat key phrases naturally in the first 2-3 lines of the description.
  • Align tags with the same language to reinforce search relevance.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
$4.99-$300
  • Anchor price to scope and clarity of value (counts, variants, support).
  • Offer a free lite/demo to drive traffic without underpricing the main pack.
  • Consider bundles or upgrade paths as your catalog grows.
  • Participate in seasonal sales with clear before/after pricing.

Real-World Success Examples

Learn from top-performing assets in this category

GTAO Lite
by Studio Hybrid

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Calls out pipeline or rendering details to reduce uncertainty.
  • Includes a video preview for quick evaluation.

Title Length

9 chars

Description

175 words

Images

11

Tags

15

Tags Used:

ambient occlusionHBAOURPGTAOLightingssaooptimizedHigh qualityrenderer featureAOImage EffectShader
HTrace: Ambient Occlusion HDRP
by IPGames

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.
  • Includes a video preview for quick evaluation.

Title Length

30 chars

Description

176 words

Images

7

Tags

15

Tags Used:

HBAOambient occlusionGTAOLightingssaoAOocclusionImage Effectray tracingGIpost processingRTAO
MK ChromaFlow - Gradient Shaders
by Michael Kremmel

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Calls out pipeline or rendering details to reduce uncertainty.
  • Includes a video preview for quick evaluation.

Title Length

32 chars

Description

166 words

Images

16

Tags

15

Tags Used:

MaskgradientTransitionsfilterartisticcolorShaderoverlayStylizedfadeMobilepost processing
Umbra Soft Shadows - Better Directional & Contact Shadows for URP
by Kronnect

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.
  • Includes a video preview for quick evaluation.

Title Length

65 chars

Description

133 words

Images

7

Tags

8

Tags Used:

soft shadowsrealismDirectional LightLightingcontact hardeningsmoothpenumbracontact shadows
VolFx - VFX Toolkit (Post Processing, Timeline Tracks, Shaders, Tools)
by NullTale

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Calls out pipeline or rendering details to reduce uncertainty.
  • Includes a video preview for quick evaluation.

Title Length

70 chars

Description

175 words

Images

41

Tags

15

Tags Used:

URPjuiceFeedbackExplosionEffectsScreen ShakeTimelineStylizedMobilepost processingCamera EffectVFX

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Thin or missing description

Impact:

Buyers can't tell what's included or if it fits their project, so they bounce.

Solution:

Write 120-250 words covering what it is, what's included (counts, formats), compatibility, and practical examples.

Missing or irrelevant tags

Impact:

Search and category filters won't surface your asset to the right audience.

Solution:

Add 8-12 relevant tags matching genre, pipeline, resolution, and use cases.

Outdated listing with no recent updates

Impact:

Signals poor maintenance and may break on newer Unity versions/pipelines.

Solution:

Ship a small update (URP/HDRP notes, demo scene refresh) and highlight the new support in the changelog.

Underpricing that undermines quality

Impact:

Very low prices can imply low quality and reduce trust.

Solution:

Price fairly for the content and include a free lite sample instead of discounting the main pack.

Ready to Optimize Your VFX/Shaders/Fullscreen & Camera Effects Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
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VFX/Shaders/Fullscreen & Camera Effects Optimization Guide | Best Practices for Publishers