Logo

Asset Nudge

Get started
Unity Asset Store Optimization

Audio/Music/Orchestral Asset Listing Optimization Guide

Guidelines for creating standout Audio/Music/Orchestral assets on the Unity Asset Store.

Market Size

Medium - around 1149 assets

Competition Level

Moderate competition - differentiate with style, scale, or performance.

Average Price

Around $26

Title Optimization

Your title is the first thing buyers see

Optimal Length
12-80 characters (2-13 words)

Best Practices:

  • Lead with the asset type and theme; put important keywords early.
  • Mention scale honestly (counts, variants) when it strengthens value.
  • Keep titles readable; avoid filler and ALL CAPS.
  • Use title case and avoid duplicate words.
  • Add the main use case if space allows (e.g., RPG, mobile, HDRP).
Good Examples
  • SAGA I: Trailers, Cutscenes, & Titles
  • SAGA II: Emotional Exploration
  • SAGA III: Cinematic Normal & Boss Battles
  • SAGA IV: Characters, Events, & Stingers
  • SAGA V: Towns, Shops, & Mini-Games
Bad Examples
  • Fantasy Battle Music Pack
  • Halloween Fantasy Magical Music Pack Vol.2
  • Gothic Horror Music Collection

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
60-80 words (2 short paragraphs + bullets)

Recommended Structure:

  1. 1Intro: what it is, who it's for, and key benefits.
  2. 2Audio details: loop points, stems, sample rate/bit depth, file formats.
  3. 3Bullets: counts, formats, variants, and organization.
  4. 4Compatibility: Unity versions, pipelines, and integrations.
  5. 5Performance & workflow: LODs/rigs/shaders or usage tips.
  6. 6Support & updates: contact, changelog, and roadmap note.

Writing Tips:

  • Open with what's included and who it's for.
  • List counts, formats, and variants in bullets for fast scanning.
  • Call out pipeline/compatibility and any integrations.
  • Explain performance/optimization choices in plain English.
  • End with support info and update policy.

Example Description Template:

A cinematic orchestral music pack crafted for RPGs, action adventures, and story-driven games. Includes looping tracks, stingers, and alt mixes with clear loop points.

Delivered as high quality WAV/OGG with cue sheets and organized folders. Royalty-free license and responsive support.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
6-10 images

Requirements:

  • Show breadth (collages or grids) and depth (close-ups/orthos).
  • Demonstrate real usage in a scene or UI mockup.
  • Ensure consistent lighting, framing, and typography on overlays.

Pro Tips:

  • Lead with your strongest collage or hero render.
  • Include 1-2 in-context shots to show real usage.
  • Use consistent backgrounds and typography for overlays.
  • Include a simple waveform or track list overlay for clarity.
  • Provide a short video with in-engine gameplay showcasing loops.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
8-12 relevant tags

Common Tags for Audio/Music/Orchestral:

musicRPGFantasyorchestral musicbackground musicorchestralfantasy musicAdventureLoopsoundtrack

Tagging Tips:

  • Mix generic (type) with style/genre and use-case tags.
  • Avoid near-duplicates and keep casing consistent.
  • Reflect what's inside; don't overreach.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • rpg action
  • pro studio
  • your rpg
  • action adventure
  • adventure game
  • tracks live
  • live orchestras
  • orchestras soloists

Secondary Keywords:

  • music pack
  • fantasy music
  • game music
  • orchestral music
  • game music pack
  • music collection
  • rpg music
  • dark fantasy
  • adventure music
  • fantasy rpg
Keyword Strategy Tips
  • Use primary keywords in the first 120 characters of the description.
  • Reinforce in image captions or section headings.
  • Avoid keyword stuffing—keep language natural.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
$4.99-$299.99 typical
  • Offer volumes and a discounted complete collection to serve both indie and studio buyers.
  • Price to match content depth, polish, and support quality.
  • Use launch promos to gather early reviews and momentum.
  • Bundle complementary packs to raise average order value.

Real-World Success Examples

Learn from top-performing assets in this category

SAGA I: Trailers, Cutscenes, & Titles
by Steven Melin

Why This Asset Succeeds:

  • Includes a video to show the asset in context.
  • Healthy tag mix covering type, style, and use cases.
  • Concise description that explains scope and fit.
  • Price aligns with perceived scope and quality.

Title Length

37 chars

Description

154 words

Images

6

Tags

15

Tags Used:

soundtracktitle screenmusicAdventureActionliveCutscenebackground musicorchestralmusic packTitleRPGtrailerEpicCinematic
SAGA II: Emotional Exploration
by Steven Melin

Why This Asset Succeeds:

  • Includes a video to show the asset in context.
  • Healthy tag mix covering type, style, and use cases.
  • Concise description that explains scope and fit.
  • Price aligns with perceived scope and quality.

Title Length

30 chars

Description

153 words

Images

6

Tags

15

Tags Used:

soundtrackIndiemusicmetroidvaniaActionAdventureorchestralemotionalPlatformerLoopFantasyRPGEpicexplorationCinematic
SAGA III: Cinematic Normal & Boss Battles
by Steven Melin

Why This Asset Succeeds:

  • Includes a video to show the asset in context.
  • Healthy tag mix covering type, style, and use cases.
  • Concise description that explains scope and fit.
  • Price aligns with perceived scope and quality.

Title Length

41 chars

Description

152 words

Images

6

Tags

15

Tags Used:

orchestral musicAdventureActioncombat musicorchestralmusic packcombatLoopbossBattle musicmusic loopsRPGnormalbattleEpic
SAGA IV: Characters, Events, & Stingers
by Steven Melin

Why This Asset Succeeds:

  • Clear, scannable title with strong keywords.
  • Includes a video to show the asset in context.
  • Healthy tag mix covering type, style, and use cases.
  • Concise description that explains scope and fit.

Title Length

39 chars

Description

153 words

Images

6

Tags

15

Tags Used:

orchestral musicCharactercharacter thememusicJRPGAdventureActionbackground musicorchestralstingersmusic packRPGEventEpicmusic themes
SAGA V: Towns, Shops, & Mini-Games
by Steven Melin

Why This Asset Succeeds:

  • Includes a video to show the asset in context.
  • Healthy tag mix covering type, style, and use cases.
  • Concise description that explains scope and fit.
  • Price aligns with perceived scope and quality.

Title Length

34 chars

Description

152 words

Images

6

Tags

15

Tags Used:

soundtrackJRPGmusicActionAdventurevillagebackground musicshoporchestralmusic packMinigametownmerchantFantasyRPG

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Vague or generic titles

Impact:

Hurts search visibility and trust.

Solution:

Combine asset type + theme + scope (e.g., “Stylized Pine Trees - 60 Prefabs, LODs”).

Thin or missing descriptions

Impact:

Buyers cannot verify scope, formats, or compatibility.

Solution:

Write 2 short paragraphs + bullets covering counts, formats, pipelines, and support.

Too few preview images

Impact:

Low confidence in quality and variety.

Solution:

Show 8-12 images including close-ups and in-context shots.

Weak or repeated tags

Impact:

Harder to find and rank for relevant queries.

Solution:

Use 8-12 varied tags mixing type, genre/style, and use case; avoid duplicates.

Misaligned pricing

Impact:

Over/under-pricing reduces conversions or leaves money on the table.

Solution:

Match price to content depth and polish; consider bundles and promos.

Ready to Optimize Your Audio/Music/Orchestral Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
Logo

Asset Nudge

Helping Unity Asset developers maximize their store presence and revenue.

Terms of servicePrivacy Policy
Home
Categories
Product

Company

About us
Audio/Music/Orchestral Optimization Guide | Best Practices for Publishers