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Unity Asset Store Optimization

3D/Props/Armor Asset Listing Optimization Guide

Guidelines for creating standout 3D/Props/Armor assets on the Unity Asset Store.

Market Size

Small - around 100-200 assets

Competition Level

Lower competition - niche quality can stand out

Average Price

Around $16.0

Title Optimization

Your title is the first thing buyers see

Optimal Length
20-30 characters (3-4 words)

Best Practices:

  • Put the asset type and the main benefit in the first 40 characters.
  • Avoid internal versioning or vague adjectives.
  • Keep it specific and scannable.
  • Front-load primary keywords and the asset type.
  • Avoid filler words like 'Ultimate' unless you can prove scope.
  • Use Title Case for readability.
Good Examples
  • Armor Pack 2 - Fantasy RPG
  • Armor Pack 1 - Fantasy RPG
  • Cartoon Shields MegaPack
  • Body-Armour
  • Shields With VFX Megapack +640 Variations
Bad Examples
  • Shields Modular Pack
  • Low poly shield hand painted

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
120-250 words

Recommended Structure:

  1. 1What it is and who it's for.
  2. 2What's included (with counts).
  3. 3Compatibility and requirements.
  4. 4Usage examples or demo scenes.
  5. 5Support and updates.

Writing Tips:

  • Explain exactly what's included with counts, formats, and variations.
  • State supported pipelines/Unity versions and any requirements.
  • Add 2-4 concrete use cases so buyers can picture fit.
  • Link to a demo scene or quickstart steps.
  • Keep paragraphs short and scannable.

Example Description Template:

Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
14-18 images

Requirements:

  • One clean hero image.
  • Detail views of key features.
  • In-engine screenshots.
  • Optional short video.

Pro Tips:

  • Lead with a clean hero that summarizes the value.
  • Use consistent framing and typography across images.
  • Include at least one real in-engine screenshot.
  • Avoid busy collages—keep each image focused on one idea.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
8-12 relevant tags

Common Tags for 3D/Props/Armor:

armormilitaryFantasyArmyhelmetPBRtacticalWeaponMedievallowpoly

Tagging Tips:

  • Mix generic discovery tags with specific ones that describe content or workflow.
  • Match pipelines and formats (URP/HDRP, PBR) where applicable.
  • Avoid repeating the same word with different casing.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • creative shields
  • pack vol
  • armor pack
  • game ready
  • use medieval
  • medieval rpg
  • rpg fighting
  • fighting games
  • games from
  • from classic

Secondary Keywords:

  • knight helmet
  • helmet knight
  • knight helmet knight
  • helmet knight helmet
  • armor pack
  • tactical vest
  • low poly
  • pack bonus
  • bonus files
  • pack bonus files
Keyword Strategy Tips
  • Use primary keywords in the first 40 characters of your title.
  • Repeat key phrases naturally in the first 2-3 lines of the description.
  • Align tags with the same language to reinforce search relevance.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
$4.99-$60
  • Anchor price to scope and clarity of value (counts, variants, support).
  • Offer a free lite/demo to drive traffic without underpricing the main pack.
  • Consider bundles or upgrade paths as your catalog grows.
  • Participate in seasonal sales with clear before/after pricing.

Real-World Success Examples

Learn from top-performing assets in this category

Armor Pack 2 - Fantasy RPG
by Infinity PBR / Magic Pig Games

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

26 chars

Description

84 words

Images

29

Tags

11

Tags Used:

lowpolyFantasyRiggedarmorRPGwardrobeCharacterPlate ArmorclothingModularHuman
Armor Pack 1 - Fantasy RPG
by Infinity PBR / Magic Pig Games

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

26 chars

Description

84 words

Images

8

Tags

10

Tags Used:

lowpolyarmorCustomizableRiggedModularFantasyCharacterRPGHumanleather
Cartoon Shields MegaPack
by Piloto Studio

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

24 chars

Description

125 words

Images

26

Tags

15

Tags Used:

PackitemsEquipmentgearShieldMedievalCartoonStylizedarmorPropsFantasylowpoly
Body-Armour
by stasdzuba18

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.

Title Length

11 chars

Description

200 words

Images

8

Tags

14

Tags Used:

AAAmilitary propswarriormilitary packArmorscamouflageWarBody ArmorarmormilitaryArmyFantasy
Shields With VFX Megapack +640 Variations
by Piloto Studio

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

41 chars

Description

200 words

Images

43

Tags

15

Tags Used:

Packmmorpggame readymeleecombatStylizedarmorFantasyMedievalPropsshieldslowpoly

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Thin or missing description

Impact:

Buyers can't tell what's included or if it fits their project, so they bounce.

Solution:

Write 120-250 words covering what it is, what's included (counts, formats), compatibility, and practical examples.

Missing or irrelevant tags

Impact:

Search and category filters won't surface your asset to the right audience.

Solution:

Add 8-12 relevant tags matching genre, pipeline, resolution, and use cases.

Outdated listing with no recent updates

Impact:

Signals poor maintenance and may break on newer Unity versions/pipelines.

Solution:

Ship a small update (URP/HDRP notes, demo scene refresh) and highlight the new support in the changelog.

Ready to Optimize Your 3D/Props/Armor Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
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3D/Props/Armor Optimization Guide | Best Practices for Publishers