Unity Asset Store Optimization

3D/Props/Guns Asset Listing Optimization Guide

Guidelines for creating standout 3D/Props/Guns assets on the Unity Asset Store.

Market Size

Medium - around 959 assets

Competition Level

Moderate competition - differentiate with style, scale, or performance.

Average Price

Around $16

Title Optimization

Your title is the first thing buyers see

Optimal Length

12-80 characters (2-13 words)

Best Practices:

Lead with the asset type and theme; put important keywords early.
Mention scale honestly (counts, variants) when it strengthens value.
Keep titles readable; avoid filler and ALL CAPS.
Use title case and avoid duplicate words.
Add the main use case if space allows (e.g., FPS, RPG, mobile).

Good Examples

Firearms - Low Poly 3D Models Pack
FA: FPS Weapons Pack - Free
Stylized Low Poly Gun Pack Volume 1
Sci-Fi Weapons - Neon SciFi Rifles with 5 Skins per Weapon

Bad Examples

Australian Tactical Machine Pistol
Officers 9mm Pistol
Sci-fi Weapon.

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length

60-80 words (2 short paragraphs + bullets)

Recommended Structure:

1Intro: what it is, who it's for, and key benefits.
2First/third-person fit: pivots, attachments, animations, and texture sets.
3Bullets: counts, formats, variants, and organization.
4Compatibility: Unity versions, pipelines, and integrations.
5Performance & workflow: LODs/rigs/shaders or usage tips.
6Support & updates: contact, changelog, and roadmap note.

Writing Tips:

Open with what's included and who it's for.
List counts, formats, and variants in bullets for fast scanning.
Call out pipeline/compatibility and any integrations.
Explain performance/optimization choices in plain English.
End with support info and update policy.

Example Description Template:

A complete, game-ready weapons pack designed for FPS/TPS projects. Includes modular attachments, clean pivots for first/third-person use, and optimized PBR textures.

You'll get multiple variants, LODs (where noted), and demo scenes for quick setup. Ideal for shooters on mobile and desktop.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count

8-12 images

Requirements:

Show breadth (collages or grids) and depth (close-ups/orthos).
Demonstrate real usage in a scene or UI mockup.
Ensure consistent lighting, framing, and typography on overlays.

Pro Tips:

Lead with your strongest collage or hero render.
Include 1-2 in-context shots to show real usage.
Use consistent backgrounds and typography for overlays.
Show first-person and third-person views.
Include wireframe, texture flats, and attachment variants.

Tags & Keywords Strategy

Maximize discoverability through search

Tags

8-12 relevant tags

Common Tags for 3D/Props/Guns:

WeaponGunFPSlowpolyPBRRiflemilitaryPropspistolGuns

Tagging Tips:

Mix generic (type) with style/genre and use-case tags.
Avoid near-duplicates and keep casing consistent.
Reflect what's inside; don't overreach.

Keywords

For SEO and Asset Store search optimization

Primary Keywords:

low poly
fps weapons
high quality
stylized low
sci weapons
stylized low poly
weapons pack
game ready

Secondary Keywords:

low poly
weapon pack
assault rifle
model looks
looks like
model looks like
guns pack
sci gun
weapons pack
game ready

Keyword Strategy Tips

Use primary keywords in the first 120 characters of the description.
Reinforce in image captions or section headings.
Avoid keyword stuffing—keep language natural.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range

$4.99-$299 typical

Offer starter, themed, and mega bundles; price by count and animation/attachments.
Price to match content depth, polish, and support quality.
Use launch promos to gather early reviews and momentum.
Bundle complementary packs to raise average order value.

Real-World Success Examples

Learn from top-performing assets in this category

Firearms - Low Poly 3D Models Pack

by ithappy

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

34 chars

Description

152 words

Images

Tags

Tags Used:

military propsFPSGameshotguns low polyLow-poly weapon assetsPistols 3D assetsLow-poly military packSniper rifles packweapons low polyFirearmsWeapon props for gamesithappy 3d modelmobile assetsFirearms 3D modelsLow Poly Pack

FA: FPS Weapons Pack - Free

by GILD

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

27 chars

Description

177 words

Images

Tags

Tags Used:

game ready3DFPSGamelowpolyPBRrevolverShooterVRGunsfreepistolasset packcombat knifeWeapons

Stylized Low Poly Gun Pack Volume 1

by Razixstyle

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

35 chars

Description

190 words

Images

Tags

Tags Used:

ShooterlowGuns3DFPSAttachmentslowpolyPBRWeaponGun

Sci-Fi Weapons - Neon SciFi Rifles with 5 Skins per Weapon

by 49Wares

Why This Asset Succeeds:

Clear, scannable title with strong keywords.
Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

58 chars

Description

141 words

Images

Tags

Tags Used:

neonFuturisticlaserSci-FitronRifleScifiWeaponmechspacecyberpunkGunfirearmAnimatedAssault rifle

Sci-fi Arsenal V2 [HDRP]

by Chiako3D[a.k.a CGi]

Why This Asset Succeeds:

Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

24 chars

Description

109 words

Images

Tags

Tags Used:

riflesAAArocket launcherAnimationGunshigh-qualitySci-FiHigh qualitypistolssci-fi weaponsadvancedFPSconsoleWeapon

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Vague or generic titles

Impact:

Hurts search visibility and trust.

Solution:

Combine asset type + theme + scope (e.g., “Stylized Pine Trees - 60 Prefabs, LODs”).

Thin or missing descriptions

Impact:

Buyers cannot verify scope, formats, or compatibility.

Solution:

Write 2 short paragraphs + bullets covering counts, formats, pipelines, and support.

Too few preview images

Impact:

Low confidence in quality and variety.

Solution:

Show 8-12 images including close-ups and in-context shots.

Weak or repeated tags

Impact:

Harder to find and rank for relevant queries.

Solution:

Use 8-12 varied tags mixing type, genre/style, and use case; avoid duplicates.

Misaligned pricing

Impact:

Over/under-pricing reduces conversions or leaves money on the table.

Solution:

Match price to content depth and polish; consider bundles and promos.

Ready to Optimize Your 3D/Props/Guns Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization

3D/Props/Guns Asset Listing Optimization Guide

Title Optimization

Best Practices:

Description Optimization

Recommended Structure:

Writing Tips:

Example Description Template:

Image & Screenshot Guidelines

Requirements:

Pro Tips:

Tags & Keywords Strategy

Common Tags for 3D/Props/Guns:

Tagging Tips:

Primary Keywords:

Secondary Keywords:

Pricing Strategy

Real-World Success Examples

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Common Mistakes to Avoid

Ready to Optimize Your 3D/Props/Guns Assets?

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