Asset Nudge
Guidelines for creating standout Tools/Game Toolkits assets on the Unity Asset Store.
Medium - around 500-1000 assets
Moderate-High competition - clear positioning matters
Around $34.0
Your title is the first thing buyers see
Detailed, structured content converts browsers to buyers
Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.
Visual quality directly impacts conversion rates
Maximize discoverability through search
Balance value perception with competitive positioning
Learn from top-performing assets in this category
Title Length
56 chars
Description
200 words
Images
8
Tags
9
Tags Used:
Title Length
45 chars
Description
150 words
Images
7
Tags
15
Tags Used:
Title Length
54 chars
Description
175 words
Images
6
Tags
14
Tags Used:
Title Length
59 chars
Description
141 words
Images
17
Tags
13
Tags Used:
Title Length
53 chars
Description
173 words
Images
6
Tags
11
Tags Used:
Learn from others' errors and optimize from the start
Impact:
Buyers can't tell what's included or if it fits their project, so they bounce.
Solution:
Write 120-250 words covering what it is, what's included (counts, formats), compatibility, and practical examples.
Impact:
Search and category filters won't surface your asset to the right audience.
Solution:
Add 8-12 relevant tags matching genre, pipeline, resolution, and use cases.
Impact:
Signals poor maintenance and may break on newer Unity versions/pipelines.
Solution:
Ship a small update (URP/HDRP notes, demo scene refresh) and highlight the new support in the changelog.
Impact:
Very low prices can imply low quality and reduce trust.
Solution:
Price fairly for the content and include a free lite sample instead of discounting the main pack.
Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.
Get Started with OptimizationHelping Unity Asset developers maximize their store presence and revenue.