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Unity Asset Store Optimization

Tools/Painting Asset Listing Optimization Guide

Guidelines for creating standout Tools/Painting assets on the Unity Asset Store.

Market Size

Small - around 100-200 assets

Competition Level

Lower competition - niche quality can stand out

Average Price

Around $30.0

Title Optimization

Your title is the first thing buyers see

Optimal Length
20-26 characters (3-4 words)

Best Practices:

  • Lead with the platform and outcome (e.g., 'GPT Dialogue Tools for Unity').
  • Call out key integrations (OpenAI, Whisper, ElevenLabs) if space allows.
  • Avoid buzzwords; focus on what it enables.
  • Front-load primary keywords and the asset type.
  • Avoid filler words like 'Ultimate' unless you can prove scope.
  • Use Title Case for readability.
Good Examples
  • Easy Colorize 2D - Sprite Color Modifier
  • Texture RePainter : Generate variation of the texture
  • Paint in 2D
  • Color Studio
  • Colorize 2D (Sprite Texture Color Modifier)
Bad Examples
  • Sprite Variant Generator
  • Drawing Tool 2D
  • Painting in 3D Space

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
120-250 words

Recommended Structure:

  1. 1Who it's for and the core value (1-2 sentences).
  2. 2Key features and supported services/APIs.
  3. 3Setup steps and editor workflow.
  4. 4Compatibility (Unity versions, platforms).
  5. 5Support policy and examples.

Writing Tips:

  • Explain exactly what's included with counts, formats, and variations.
  • State supported pipelines/Unity versions and any requirements.
  • Add 2-4 concrete use cases so buyers can picture fit.
  • Link to a demo scene or quickstart steps.
  • Keep paragraphs short and scannable.

Example Description Template:

Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
5-9 images

Requirements:

  • Editor UI screenshots and workflow diagrams.
  • Before/after clips or short tutorial video.
  • Clear feature list slides.

Pro Tips:

  • Lead with a clean hero that summarizes the value.
  • Use consistent framing and typography across images.
  • Include at least one real in-engine screenshot.
  • Avoid busy collages—keep each image focused on one idea.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
8-12 relevant tags

Common Tags for Tools/Painting:

PaintPaintingTexturecolorDrawingToolColor Palette2DdrawShader

Tagging Tips:

  • Mix generic discovery tags with specific ones that describe content or workflow.
  • Match pipelines and formats (URP/HDRP, PBR) where applicable.
  • Avoid repeating the same word with different casing.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • texture studio
  • color modifier
  • paint paint
  • incredible performance
  • performance mobile
  • mobile webgl
  • webgl much
  • much more
  • incredible performance mobile
  • performance mobile webgl

Secondary Keywords:

  • texture color
  • color palette
  • drawline tool
  • inside unity
  • palette modifier
  • drawing tool
  • allows you
  • painter simple
  • tool paint
  • texture color palette
Keyword Strategy Tips
  • Use primary keywords in the first 40 characters of your title.
  • Repeat key phrases naturally in the first 2-3 lines of the description.
  • Align tags with the same language to reinforce search relevance.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
$4.99-$139.99
  • Anchor price to scope and clarity of value (counts, variants, support).
  • Offer a free lite/demo to drive traffic without underpricing the main pack.
  • Consider bundles or upgrade paths as your catalog grows.
  • Participate in seasonal sales with clear before/after pricing.

Real-World Success Examples

Learn from top-performing assets in this category

Easy Colorize 2D - Sprite Color Modifier
by Seyyed Mahdi Faghih

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

40 chars

Description

199 words

Images

9

Tags

15

Tags Used:

Sprite2DcolorizecolorTextureToolPaint2d spritecoloringPixel ArtCartoon style2D sprites
Texture RePainter : Generate variation of the texture
by Alaa Dev

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.
  • Includes a video preview for quick evaluation.

Title Length

53 chars

Description

139 words

Images

7

Tags

15

Tags Used:

pbr texturesbrushestexturesmaterialsheightmapcoloringPBR Materialsfiltersoil paintingartColor Palettetexture painting
Paint in 2D
by Carlos Wilkes

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

11 chars

Description

120 words

Images

11

Tags

6

Tags Used:

colorSprite2DPaintingTexturePaint
Color Studio
by Kronnect

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Adequate image gallery that shows real usage.
  • Includes a video preview for quick evaluation.

Title Length

12 chars

Description

197 words

Images

5

Tags

15

Tags Used:

PaintPixel ArtDrawingpainterSwatchpaletterecolorPalette ModifierColor PickerColor PaletteSprite EditorTexture Editor
Colorize 2D (Sprite Texture Color Modifier)
by Smitesoft

Why This Asset Succeeds:

  • Clear, specific title that sets expectations.
  • Concise description that highlights what's included and where it fits.
  • Strong visuals with multiple in-engine screenshots.
  • Includes a video preview for quick evaluation.

Title Length

43 chars

Description

138 words

Images

52

Tags

15

Tags Used:

Painting2DspritesheetcolorPixelSprite SheetPixel ArtTextureStylizedstyleSpriteemission

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Thin or missing description

Impact:

Buyers can't tell what's included or if it fits their project, so they bounce.

Solution:

Write 120-250 words covering what it is, what's included (counts, formats), compatibility, and practical examples.

Too few or generic preview images

Impact:

Low confidence and poor discoverability on category pages.

Solution:

Show 6-10 images: hero shots, close-ups, real in-engine views, and a simple infographic of what's included.

Missing or irrelevant tags

Impact:

Search and category filters won't surface your asset to the right audience.

Solution:

Add 8-12 relevant tags matching genre, pipeline, resolution, and use cases.

Underpricing that undermines quality

Impact:

Very low prices can imply low quality and reduce trust.

Solution:

Price fairly for the content and include a free lite sample instead of discounting the main pack.

Ready to Optimize Your Tools/Painting Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
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Asset Nudge

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Tools/Painting Optimization Guide | Best Practices for Publishers