Unity Asset Store Optimization

2D/Textures & Materials/Tiles Asset Listing Optimization Guide

Guidelines for creating standout 2D/Textures & Materials/Tiles assets on the Unity Asset Store.

Market Size

Small - around 131 assets

Competition Level

Lower competition - good presentation can stand out quickly.

Average Price

Around $10

Title Optimization

Your title is the first thing buyers see

Optimal Length

12-61 characters (2-10 words)

Best Practices:

Lead with the asset type and theme; put important keywords early.
Mention scale honestly (counts, variants) when it strengthens value.
Keep titles readable; avoid filler and ALL CAPS.
Use title case and avoid duplicate words.
Add the main use case if space allows (e.g., RPG, mobile, HDRP).

Good Examples

Fantasy Hex Tiles + Decorations
P3D: Indoor Design 2 (Wallpaper & Carpet & Curtain)
P3D: Indoor Design 4 (250+ Parquet & Wood Textures)
Handpainted Floor Tiles Textures
Ceramic Tile Materials

Bad Examples

2D Casual Background HD V.3
Cubes Tileset collection: PROTOTYPE
Grey Stone Tiles

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length

60-80 words (2 short paragraphs + bullets)

Recommended Structure:

1Intro: what it is, who it's for, and key benefits.
2Bullets: counts, formats, variants, and organization.
3Compatibility: Unity versions, pipelines, and integrations.
4Performance & workflow: LODs/rigs/shaders or usage tips.
5Support & updates: contact, changelog, and roadmap note.

Writing Tips:

Open with what's included and who it's for.
List counts, formats, and variants in bullets for fast scanning.
Call out pipeline/compatibility and any integrations.
Explain performance/optimization choices in plain English.
End with support info and update policy.

Example Description Template:

A polished, production-ready asset pack designed for quick integration. Includes organized content, clear documentation, and helpful examples.

Optimized for performance and compatible with standard Unity workflows.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count

8-12 images

Requirements:

Show breadth (collages or grids) and depth (close-ups/orthos).
Demonstrate real usage in a scene or UI mockup.
Ensure consistent lighting, framing, and typography on overlays.

Pro Tips:

Lead with your strongest collage or hero render.
Include 1-2 in-context shots to show real usage.
Use consistent backgrounds and typography for overlays.

Tags & Keywords Strategy

Maximize discoverability through search

Tags

8-12 relevant tags

Common Tags for 2D/Textures & Materials/Tiles:

TileTexture2DtilesPBRMaterialfloortilesetPixel Artground

Tagging Tips:

Mix generic (type) with style/genre and use-case tags.
Avoid near-duplicates and keep casing consistent.
Reflect what's inside; don't overreach.

Keywords

For SEO and Asset Store search optimization

Primary Keywords:

handpainted floor
floor tiles
tiles textures
level map
handpainted floor tiles
floor tiles textures
game level
game level map

Secondary Keywords:

hand painted
tile materials
tile material
texture set
set vol
vol hand
texture set vol
set vol hand
vol hand painted
package contains

Keyword Strategy Tips

Use primary keywords in the first 120 characters of the description.
Reinforce in image captions or section headings.
Avoid keyword stuffing—keep language natural.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range

$4.99-$40.99 typical

Price to match content depth, polish, and support quality.
Use launch promos to gather early reviews and momentum.
Bundle complementary packs to raise average order value.

Real-World Success Examples

Learn from top-performing assets in this category

Fantasy Hex Tiles + Decorations

by Moon Tribe

Why This Asset Succeeds:

Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

31 chars

Description

136 words

Images

Tags

Tags Used:

isometric kittile kitStrategy kitfantasy strategyisometric gameisometric buildingshex2d mine2d castle2D buildingsBuildingscastleIsometrichexagonHex Tiles

P3D: Indoor Design 2 (Wallpaper & Carpet & Curtain)

by Phoenix3D Studio

Why This Asset Succeeds:

Robust previews that build confidence.
Includes a video to show the asset in context.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.

Title Length

51 chars

Description

152 words

Images

Tags

Tags Used:

MaterialassetfreegroundTextureTileceramicindoorstonefloorBrickwall4kHouse

P3D: Indoor Design 4 (250+ Parquet & Wood Textures)

by Phoenix3D Studio

Why This Asset Succeeds:

Robust previews that build confidence.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.
Price aligns with perceived scope and quality.

Title Length

51 chars

Description

198 words

Images

Tags

Tags Used:

parquetTextureMaterialgrounddesignMarbleTileceramicindoorfloorwallwood

Handpainted Floor Tiles Textures

by Chromisu

Why This Asset Succeeds:

Robust previews that build confidence.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.
Price aligns with perceived scope and quality.

Title Length

32 chars

Description

136 words

Images

Tags

Tags Used:

pavementBrickhandpaintedhandpainthand paintedpavingTop Downtop-downtilesstonefloorfloor tilesTileTextureMedieval

Ceramic Tile Materials

by Magnesia Design

Why This Asset Succeeds:

Robust previews that build confidence.
Healthy tag mix covering type, style, and use cases.
Concise description that explains scope and fit.
Price aligns with perceived scope and quality.

Title Length

22 chars

Description

65 words

Images

Tags

Tags Used:

diamondTileBricktilestriangleTextureceramicdragonPBRherringbone

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Vague or generic titles

Impact:

Hurts search visibility and trust.

Solution:

Combine asset type + theme + scope (e.g., “Stylized Pine Trees - 60 Prefabs, LODs”).

Thin or missing descriptions

Impact:

Buyers cannot verify scope, formats, or compatibility.

Solution:

Write 2 short paragraphs + bullets covering counts, formats, pipelines, and support.

Too few preview images

Impact:

Low confidence in quality and variety.

Solution:

Show 8-12 images including close-ups and in-context shots.

Weak or repeated tags

Impact:

Harder to find and rank for relevant queries.

Solution:

Use 8-12 varied tags mixing type, genre/style, and use case; avoid duplicates.

Misaligned pricing

Impact:

Over/under-pricing reduces conversions or leaves money on the table.

Solution:

Match price to content depth and polish; consider bundles and promos.

Ready to Optimize Your 2D/Textures & Materials/Tiles Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization

2D/Textures & Materials/Tiles Asset Listing Optimization Guide

Title Optimization

Best Practices:

Description Optimization

Recommended Structure:

Writing Tips:

Example Description Template:

Image & Screenshot Guidelines

Requirements:

Pro Tips:

Tags & Keywords Strategy

Common Tags for 2D/Textures & Materials/Tiles:

Tagging Tips:

Primary Keywords:

Secondary Keywords:

Pricing Strategy

Real-World Success Examples

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Common Mistakes to Avoid

Ready to Optimize Your 2D/Textures & Materials/Tiles Assets?

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