Unity Asset Store Optimization

Tools/Animation Asset Listing Optimization Guide

Guidelines for creating standout Tools/Animation assets on the Unity Asset Store.

Market Size

Small-Medium - a few hundred assets

Competition Level

Moderate competition - strong previews and keywords help

Average Price

Around $27.0

Title Optimization

Your title is the first thing buyers see

Optimal Length

20-29 characters (3-4 words)

Best Practices:

Lead with the tool type and target (e.g., 'Foot IK System for Humanoids').
Mention workflow or performance benefits if space allows.
Avoid repeating buzzwords; be specific about capability.
Front-load primary keywords and the asset type.
Avoid filler words like 'Ultimate' unless you can prove scope.
Use Title Case for readability.

Good Examples

Quick Animation Events - Manage Animation Events Easily
HK Foot Placement V3 - Foot IK system - Triple - A quality
Motion Matching for Unity
Anything World 3D Creation & Animation Studio

Bad Examples

Head Look Controller
Skinning to BlendShapes

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length

120-250 words

Recommended Structure:

1What it does and who it's for (1-2 sentences).
2Key features and supported rigs/skeletons.
3Performance and pipeline details (Animator, Timeline, DOTS if relevant).
4Setup steps and demo scenes.
5Support and update policy.

Writing Tips:

Explain exactly what's included with counts, formats, and variations.
State supported pipelines/Unity versions and any requirements.
Add 2-4 concrete use cases so buyers can picture fit.
Link to a demo scene or quickstart steps.
Keep paragraphs short and scannable.

Example Description Template:

Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count

4-7 images

Requirements:

Short GIF/video strongly recommended for motion.
Editor screenshots for workflows and inspectors.
Before/after or comparison shots for clarity.

Pro Tips:

Lead with a clean hero that summarizes the value.
Use consistent framing and typography across images.
Include at least one real in-engine screenshot.
Avoid busy collages—keep each image focused on one idea.

Tags & Keywords Strategy

Maximize discoverability through search

Tags

8-12 relevant tags

Common Tags for Tools/Animation:

AnimationToolAnimatedAnimatorIKProcedural AnimationCharacterEditortweenTimeline

Tagging Tips:

Mix generic discovery tags (e.g., 'Environment') with specific ones that describe content or workflow.
Match pipelines and formats (URP/HDRP, PBR) where applicable.
Avoid repeating the same word with different casing.

Keywords

For SEO and Asset Store search optimization

Primary Keywords:

foot placement
animation events
make your
placement foot
foot system
system triple
triple quality
quality advanced
advanced foot
placement make

Secondary Keywords:

head look
look controller
head look controller
animation system
animation tool
make your
animation events
easy use
allows you
your game

Keyword Strategy Tips

Use primary keywords in the first 40 characters of your title.
Repeat key phrases naturally in the first 2-3 lines of the description.
Align tags with the same language to reinforce search relevance.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range

$4.99-$500

Anchor price to scope and clarity of value (counts, variants, support).
Offer a free lite/demo to drive traffic without underpricing the main pack.
Consider bundles or upgrade paths as your catalog grows.
Participate in seasonal sales with clear before/after pricing.

Real-World Success Examples

Learn from top-performing assets in this category

Quick Animation Events - Manage Animation Events Easily

by Harpia Games Studio

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Concise description that highlights what's included and where it fits.
Strong visuals with multiple in-engine screenshots.
Includes a video preview for quick evaluation.

Title Length

55 chars

Description

150 words

Images

Tags

Tags Used:

Game Eventshumanoid animationsUnity EventEventsAnimationanimation eventAnimation toolsEvent SystemavatarEasyFastWorkflow

HK Foot Placement V3 - Foot IK system - Triple - A quality

by HK(Hamza Khan)

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Concise description that highlights what's included and where it fits.
Adequate image gallery that shows real usage.
Includes a video preview for quick evaluation.

Title Length

58 chars

Description

182 words

Images

Tags

Tags Used:

PlacementgrounderIKfootHumanoid foot placementbody placementplaceradvancedfoot IKHKinverse KinematicsFoot placement ik

Motion Matching for Unity

by Vault Break Studios

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Concise description that highlights what's included and where it fits.
Strong visuals with multiple in-engine screenshots.
Includes a video preview for quick evaluation.

Title Length

25 chars

Description

178 words

Images

Tags

Tags Used:

AnimationMotionMotion MatchingAnimatorCharacterMecanim

Anything World 3D Creation & Animation Studio

by Anything World

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Concise description that highlights what's included and where it fits.
Adequate image gallery that shows real usage.
Includes a video preview for quick evaluation.

Title Length

45 chars

Description

199 words

Images

Tags

Tags Used:

3D character animation3D animationAnimationanimated humanoidsAnimated Animalsmachine learning animationai animationCharacter Animationai voiceAIanimated humansanimations

FPS Animation Framework

by KINEMATION

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Concise description that highlights what's included and where it fits.
Strong visuals with multiple in-engine screenshots.
Includes a video preview for quick evaluation.

Title Length

23 chars

Description

53 words

Images

Tags

Tags Used:

Procedural AnimationFPSFPS KitFps Controllerfps animationAnimationToolProceduralinverse Kinematicsfirst person shooterShooterFirst Person

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Thin or missing description

Impact:

Buyers can't tell what's included or if it fits their project, so they bounce.

Solution:

Write 120-250 words covering what it is, what's included (counts, formats), compatibility, and practical examples.

Too few or generic preview images

Impact:

Low confidence and poor discoverability on category pages.

Solution:

Show 6-10 images: hero shots, close-ups, real in-engine views, and a simple infographic of what's included.

Missing or irrelevant tags

Impact:

Search and category filters won't surface your asset to the right audience.

Solution:

Add 8-12 relevant tags matching genre, pipeline, resolution, and use cases.

Outdated listing with no recent updates

Impact:

Signals poor maintenance and may break on newer Unity versions/pipelines.

Solution:

Ship a small update (URP/HDRP notes, demo scene refresh) and highlight the new support in the changelog.

Ready to Optimize Your Tools/Animation Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization

Tools/Animation Asset Listing Optimization Guide

Title Optimization

Best Practices:

Description Optimization

Recommended Structure:

Writing Tips:

Example Description Template:

Image & Screenshot Guidelines

Requirements:

Pro Tips:

Tags & Keywords Strategy

Common Tags for Tools/Animation:

Tagging Tips:

Primary Keywords:

Secondary Keywords:

Pricing Strategy

Real-World Success Examples

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Common Mistakes to Avoid

Ready to Optimize Your Tools/Animation Assets?

Asset Nudge