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Unity Asset Store Optimization

Templates Asset Listing Optimization Guide

Guidelines for publishing standout assets in the Templates category on the Unity Asset Store.

Market Size

Small - fewer than 700 assets in category

Competition Level

Lower competition - room to stand out

Average Price

Around $16

Title Optimization

Your title is the first thing buyers see

Optimal Length
30-50 characters (4-7 words)

Best Practices:

  • Lead with asset type + theme (e.g., “Stylized Dungeon Props”).
  • Add scale or count if impressive (e.g., “300+ Models”).
  • Include pipeline or style keywords (Low Poly, PBR, URP/HDRP) only if relevant.
  • Avoid filler words and all‑caps; keep it scannable.
Good Examples
  • Automotive HMI Template
  • RPG Characters system [low poly + Click to move]
  • Mobile Game Template - Complete Template Ready For Release
  • Playmaker Advanced Health Life & Respawn Manager
Bad Examples
  • Noname0220
  • Memory Game Manager
  • Blue Whale Shooter

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length
150-250 words (4-6 short paragraphs)

Recommended Structure:

  1. 1Lead: one‑sentence value proposition for the target genre or use case.
  2. 2What's inside: counts, variants, formats, LODs, textures, and poly ranges.
  3. 3Compatibility: pipelines (URP/HDRP/Built‑in), render scale, and platforms.
  4. 4Use cases: concrete scenarios (RPG interiors, survival crafting, racing).
  5. 5Support & updates: versioning, roadmap, and links to docs or demos.

Writing Tips:

  • Front‑load keywords buyers search for; keep sentences short.
  • Break up text with bullets; avoid walls of text.
  • Name the pipelines you tested and Unity versions.
  • Invite feedback and list future additions if you plan updates.

Example Description Template:

Build faster with a focused pack of game‑ready assets. You'll get modular pieces, clean UVs, and optimized LODs designed for smooth performance. Textures are PBR and compatible with URP/HDRP. Perfect for Templates projects like racing, sim, and open‑world—drop in and go.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count
4-10 images

Requirements:

  • Cover image with clean composition and readable title overlay.
  • At least one in‑engine screenshot at gameplay camera angle.
  • Close‑ups showing material quality and texel density.
  • Optional: short video or GIF showcasing variations or interactivity.

Pro Tips:

  • Use neutral lighting and consistent backgrounds across shots.
  • Add a slide with included contents or a collage of key items.
  • Show scale with a human/vehicle reference if relevant.

Tags & Keywords Strategy

Maximize discoverability through search

Tags
8-12 relevant tags

Common Tags for Templates:

GameTemplateMobileKitSimplefunIOSAndroidinfiniteEndlessHMIautomotive

Tagging Tips:

  • Mix type, style, genre, and pipeline tags for broader reach.
  • Avoid duplicates or overly generic tags that add no signal.
  • Keep tags consistent with screenshots and description.
Keywords
For SEO and Asset Store search optimization

Primary Keywords:

  • automotive hmi
  • hmi template
  • complete game
  • automotive hmi template
  • game template
  • template automotive
  • template demonstrates
  • demonstrates human
  • human machine
  • machine interface

Secondary Keywords:

  • noname0220 noname0220
  • starter kit
  • noname0220 noname0220 noname0220
  • game template
  • game kit
  • kit noname0220
  • complete game
  • playmaker kit
  • sample project
  • automotive hmi
Keyword Strategy Tips
  • Repeat 2-3 primary keywords naturally in the first 2-3 sentences.
  • Use secondary keywords as variations in bullets and image alt text.
  • Do not keyword‑stuff; favor clarity over repetition.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range
Most assets fall around $10.00; healthy range $7.00-$16.00
  • Anchor near the category's common price band; justify higher tiers with scope (count, variants, modularity).
  • Launch with a small discount to drive early reviews, then return to list price.
  • Consider a free lite pack to grow wishlists and upsell the full version.

Real-World Success Examples

Learn from top-performing assets in this category

Automotive HMI Template
by Unity Technologies

Why This Asset Succeeds:

  • Straightforward title that's easy to scan.
  • Strong visuals (10 images + 1 video).
  • Description highlights use cases and compatibility.
  • Free starter content encourages trials and reviews.

Title Length

23 chars

Description

122 words

Images

10

Tags

5

Tags Used:

HMIautomotiveUIembeddedComplete Project
Automotive HMI Template
by Unity Technologies

Why This Asset Succeeds:

  • Straightforward title that's easy to scan.
  • Strong visuals (10 images + 1 video).
  • Description highlights use cases and compatibility.
  • Free starter content encourages trials and reviews.

Title Length

23 chars

Description

122 words

Images

10

Tags

5

Tags Used:

HMIautomotiveUIembeddedComplete Project
RPG Characters system [low poly + Click to move]
by Codeer studio

Why This Asset Succeeds:

  • Clear, keyword-rich title that explains the purpose.
  • Strong visuals (10 images + 1 video).
  • Concise description that states what you get.
  • Price aligns with content scale and audience.

Title Length

48 chars

Description

0 words

Images

10

Tags

11

Tags Used:

NavmeshEasySimpleKitTemplateclick-to-moveSystemCharactersCharacterGameRPG
Mobile Game Template - Complete Template Ready For Release
by Dugel Studios

Why This Asset Succeeds:

  • Straightforward title that's easy to scan.
  • Strong visuals (8 images + 1 video).
  • Concise description that states what you get.
  • Price aligns with content scale and audience.

Title Length

58 chars

Description

0 words

Images

8

Tags

0

Playmaker Advanced Health Life & Respawn Manager
by Epic Gamer World LLC

Why This Asset Succeeds:

  • Straightforward title that's easy to scan.
  • Strong visuals (8 images + 1 video).
  • Concise description that states what you get.
  • Price aligns with content scale and audience.

Title Length

48 chars

Description

0 words

Images

8

Tags

0

Color Blaster Complete Project
by Half Burnt Biscuits

Why This Asset Succeeds:

  • Straightforward title that's easy to scan.
  • Strong visuals (8 images + 1 video).
  • Concise description that states what you get.
  • Price aligns with content scale and audience.

Title Length

30 chars

Description

0 words

Images

8

Tags

0

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Missing or very short description

Impact:

Buyers can't evaluate fit, which lowers conversions and search ranking.

Solution:

Write 3-5 short paragraphs: what's inside, key features, compatibility (URP/HDRP/Built‑in), and use cases.

Too few preview images

Impact:

Shoppers can't judge quality or scope at a glance.

Solution:

Upload a clean cover plus gallery shots: overview, close-ups, wireframe/UVs (if relevant), variants, and one in‑engine screenshot.

No or weak tagging

Impact:

Reduced discoverability in search and browse filters.

Solution:

Use 8-12 relevant tags mixing type (Props, Tools), style (Low Poly, Realistic), genre (RPG, Sci‑Fi), and pipeline (PBR, URP, HDRP).

Stale or unmaintained listing

Impact:

Signals risk to buyers and hurts search placement.

Solution:

Refresh the page with a small update: new screenshots, supported versions, and a short changelog entry.

Misaligned pricing

Impact:

Overpriced items stall; free items without a roadmap fail to convert to paid.

Solution:

Anchor near category norms and justify value with scope, modularity, and support. Use launch discounts or tiered editions.

Vague titles

Impact:

Hard to compare against similar packs; lower click‑through.

Solution:

Combine type, theme, and scale (e.g., “RPG Mining Props - 120+ PBR Assets, URP/HDRP”).

Ready to Optimize Your Templates Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization
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Asset Nudge

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Templates Optimization Guide | Best Practices for Publishers