Unity Asset Store Optimization

Tools/Version Control Asset Listing Optimization Guide

Guidelines for creating standout Tools/Version Control assets on the Unity Asset Store.

Market Size

Very small - fewer than 100 assets

Competition Level

Lower competition - niche quality can stand out

Average Price

Around $16.0

Title Optimization

Your title is the first thing buyers see

Optimal Length

20-24 characters (3-4 words)

Best Practices:

Put the asset type and the main benefit in the first 40 characters.
Avoid internal versioning or vague adjectives.
Keep it specific and scannable.
Front-load primary keywords and the asset type.
Avoid filler words like 'Ultimate' unless you can prove scope.
Use Title Case for readability.

Good Examples

Wise Integration With Git
Wise SVN
gitIgnore Utility
Open in Sourcetree
Crafty - Light version

Bad Examples

Mercury for Unity
External Assets
Link & Sync

Description Optimization

Detailed, structured content converts browsers to buyers

Optimal Length

120-250 words

Recommended Structure:

1What it is and who it's for.
2What's included (with counts).
3Compatibility and requirements.
4Usage examples or demo scenes.
5Support and updates.

Writing Tips:

Explain exactly what's included with counts, formats, and variations.
State supported pipelines/Unity versions and any requirements.
Add 2-4 concrete use cases so buyers can picture fit.
Link to a demo scene or quickstart steps.
Keep paragraphs short and scannable.

Example Description Template:

Bring believable results to your project with a curated, ready-to-use set. You'll get multiple variations, clear folder structure, and support for common Unity pipelines (URP/HDRP or Built-in). Designed for quick iteration, this pack blends quality with performance and ships with a small demo scene and usage tips so you can drag-and-drop and ship faster.

Image & Screenshot Guidelines

Visual quality directly impacts conversion rates

Optimal Count

4-6 images

Requirements:

One clean hero image.
Detail views of key features.
In-engine screenshots.
Optional short video.

Pro Tips:

Lead with a clean hero that summarizes the value.
Use consistent framing and typography across images.
Include at least one real in-engine screenshot (or audio waveform sampler for music).
Avoid busy collages—keep each image focused on one idea.

Tags & Keywords Strategy

Maximize discoverability through search

Tags

8-12 relevant tags

Common Tags for Tools/Version Control:

gitversion controlBackupsource controlEditor ToolsgithubsourcecontrolversioncontrolGitLabsvn

Tagging Tips:

Mix generic discovery tags with specific ones that describe content or workflow.
Match pipelines and formats (URP/HDRP, PBR, WAV/OGG) where applicable.
Avoid repeating the same word with different casing.

Keywords

For SEO and Asset Store search optimization

Primary Keywords:

simple powerful
integration unity
unity utilizing
macos rabbitvcs
rabbitvcs linux
linux user
user interface
interface must
must plugin
plugin you

Secondary Keywords:

brainit auto
auto project
project backup
simple powerful
integration unity
unity utilizing
macos rabbitvcs
rabbitvcs linux
linux user
user interface

Keyword Strategy Tips

Use primary keywords in the first 40 characters of your title.
Repeat key phrases naturally in the first 2-3 lines of the description.
Align tags with the same language to reinforce search relevance.

Pricing Strategy

Balance value perception with competitive positioning

Recommended Price Range

$4.99-$39.99

Anchor price to scope and clarity of value (counts, variants, support).
Offer a free lite/demo to drive traffic without underpricing the main pack.
Consider bundles or upgrade paths as your catalog grows.
Participate in seasonal sales with clear before/after pricing.

Real-World Success Examples

Learn from top-performing assets in this category

Wise Integration With Git

by DevLocker

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Concise description that highlights what's included and where it fits.
Strong visuals with multiple in-engine screenshots.

Title Length

25 chars

Description

198 words

Images

Tags

Tags Used:

sourcecontroltortoisegitsnailgitversioncontrolgitrabbitvcs

Wise SVN

by DevLocker

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Concise description that highlights what's included and where it fits.
Strong visuals with multiple in-engine screenshots.

Title Length

8 chars

Description

198 words

Images

Tags

Tags Used:

sourcecontrolversioncontrolsnailsvntortoisesvnsvn

Open in Sourcetree

by Another Planet Studio

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Concise description that highlights what's included and where it fits.
Adequate image gallery that shows real usage.

Title Length

18 chars

Description

83 words

Images

Tags

Tags Used:

Toolversion controlSourcetreegitToolsWindowsContext MenuEditor ToolsRepository

GIT LFS Locks

by Kreli Studio

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Concise description that highlights what's included and where it fits.
Strong visuals with multiple in-engine screenshots.

Title Length

13 chars

Description

191 words

Images

Tags

Tags Used:

controlgithubmergeversion controlgitconflictscenelockLFSscene lockasset lockscene merge

BrainIT Auto Project Backup

by BrainIT

Why This Asset Succeeds:

Clear, specific title that sets expectations.
Concise description that highlights what's included and where it fits.
Adequate image gallery that shows real usage.

Title Length

27 chars

Description

192 words

Images

Tags

Tags Used:

Backuputilities for developerssource controlproject backupc# backups

Common Mistakes to Avoid

Learn from others' errors and optimize from the start

Thin or missing description

Impact:

Buyers can't tell what's included or if it fits their project, so they bounce.

Solution:

Write 120-250 words covering what it is, what's included (counts, formats), compatibility, and practical examples.

Too few or generic preview images

Impact:

Low confidence and poor discoverability on category pages.

Solution:

Show 6-10 images: hero shots, close-ups, real in-engine views, and a simple infographic of what's included.

Missing or irrelevant tags

Impact:

Search and category filters won't surface your asset to the right audience.

Solution:

Add 8-12 relevant tags matching genre, pipeline, resolution, and use cases.

Outdated listing with no recent updates

Impact:

Signals poor maintenance and may break on newer Unity versions/pipelines.

Solution:

Ship a small update (URP/HDRP notes, demo scene refresh) and highlight the new support in the changelog.

Ready to Optimize Your Tools/Version Control Assets?

Apply these best practices to your next Unity Asset Store listing and watch your visibility and sales improve. Remember: Optimization is an ongoing process. Monitor your asset's performance, gather user feedback, and continuously refine your listing based on what works best for your specific assets and target audience.

Get Started with Optimization

Tools/Version Control Asset Listing Optimization Guide

Title Optimization

Best Practices:

Description Optimization

Recommended Structure:

Writing Tips:

Example Description Template:

Image & Screenshot Guidelines

Requirements:

Pro Tips:

Tags & Keywords Strategy

Common Tags for Tools/Version Control:

Tagging Tips:

Primary Keywords:

Secondary Keywords:

Pricing Strategy

Real-World Success Examples

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Why This Asset Succeeds:

Common Mistakes to Avoid

Ready to Optimize Your Tools/Version Control Assets?

Asset Nudge